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As a loan officer, you grant people the opportunity to explore financial freedom and have more agency. However, that comes with stiff competition — there are plenty of loan options out there.

Pay-per-click (PPC) advertising can help set you apart from others and find people who are looking to invest in new ventures. We will break down PPC for loan officers through the following topics:

Keep reading to learn more! Want to get started with PPC? Call 888-601-5359 to speak with a strategist today!

What is PPC for loan officers?

PPC is an advertising model where the advertiser pays a fee each time a user clicks on their ad.

PPC for loan officers takes a standard digital marketing method and adds industry-specific nuance. For example, PPC ads for loan officers will specifically target people looking for a loan (or any other group you want to reach).

How does PPC work?

PPC is simple to set up when you want to start a campaign. First, you choose the place you want to run your ad. There are a variety of third-party websites you can advertise from, though many businesses decide to advertise on search engines like Google.

Then, you decide how much you’re willing to spend on PPC. Since you only pay when someone clicks on your ad, you want to target terms that have a low cost and high search volume.

Long tail keywords — specific, detailed keywords between 3–5 words — have a much lower search volume and competition. These phrases help you rank while saving your budget. You might pick “personal loan officers in Brooklyn,” for example.

When someone searches for the term you targeted, Google will begin an auction and decide which ads to place at the top of the results pages.

From there, users will click on your ad if it pertains to them and gets their attention. If they click, you pay the predetermined fee to Google.

PPC examples for loan officers

PPC ads will look different depending on the channel you select. You can run PPC ads on different channels, including:

  • Social media
  • Search engines
  • Third-party websites

Many loan officers use search engines for their PPC ads. Here is what a PPC ad looks like when someone is searching for loan officers online:

ppc example 1

Depending on your audience, you might choose to target social media users. Here is what a loan officer social media ad looks like:

social ad 184x300

Why use PPC for loan officers?

PPC has several advantages that make it an excellent strategy for all industries. Whether you want to work with small personal loans or large corporate deals, you can look forward to these benefits:

  • Better brand awareness: Loan management is all about people knowing your company’s name and reputation. Even if people don’t convert right away, they will remember your name when they are ready to take out a loan.
  • Higher return on investment (ROI): You can make $2 for every $1 you spend on PPC. Since you set how much you want to spend on your campaign, you get better control of your budget, and therefore more effective results.
  • Increased audience targeting: Unlike other advertising methods, PPC ads only target people who are looking for your services or expressing interest in your company. This saves you time and money that would otherwise be spent reaching the wrong people.

3 tips for a successful PPC campaign

Now that we know why PPC matters, let’s look at a few tips to consider when setting up your campaign:

  1. Optimize your landing pages 
  2. Set a clear budget
  3. Work with a PPC agency

Read on to look at each more closely!

1. Optimize your landing pages

Your landing pages are the pages on your website where users arrive after they click on your ads. If you don’t consider your landing pages when you create your PPC ads, you can drive users away and lose out on sales.

Let’s say you run an ad for the keyword “personal loans in NJ.” However, when the user clicks on your ad, they are redirected to a page that doesn’t load, or one that has nothing to do with that keyword. Instead of hunting for information, they’ll go to someone else.

To avoid this, make sure to do the following:

  • Target the same keyword with your landing page
  • Create copy that explains your services related to the keyword
  • Use images and videos to make the content easy to read

2. Set a clear budget

The average PPC campaign costs between $9000 and $10,000 a month, but that pricing might differ depending on your needs and resources. Before you jump into PPC with no plan, you should outline how much you want to spend on your campaign.

Ask yourself the following questions:

  • How much do I spend on advertising now?
  • How much can I afford to invest in PPC?
  • What can I accomplish in-house without outside help?

Read: How Much Does PPC Cost?

3. Work with a PPC agency

If you want to make sure you get more revenue and conversions from your PPC ads, working with an agency is a great strategy. A PPC agency like WebFX will get you better results while removing the work from your team.

Benefits of working with WebFX, a leading PPC agency, include:

  • Experienced team members who have managed PPC campaigns before
  • Less time on your schedule dedicated to creating and launching ads
  • Automatic testing and changing to give your ads the best chance at success

Questioning the quality of your SMB’s PPC performance?

Get your FREE PPC audit from WebFX today!

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WebFX: The leaders of PPC for loan officers

WebFX knows the ins and outs of the loan and credit industries. If you want help setting up and managing your PPC campaign, we will be your ideal partner.

Over the past 28 years, we have generated 355,000 unique ads and 24,859,684 leads for our clients. Our team of 500 marketing experts will help you get more revenue and deals with eye-catching digital ads.

Ready to get started? Check out our client testimonials to see what our clients have to say, and then request a free quote for your business!

We Drive Results for Loan Officers

  • Dedicated account manager backed by 500+ digital experts
  • Renowned for our communication and transparency

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