Web Design Tips for Loan Officers

As a loan officer, it’s important to clearly communicate your experience and the types of loans you offer, whether you work for a bank or a credit union. Financial institutions in particular must have a website that establishes a sense of trustworthiness and safety. 

With the right web design, you’ll be able to achieve this — and more. Your design can help drive more traffic to your website, attracting more borrowers and increasing your bottom line.

Need help developing and launching your website? At WebFX, we have an award-winning design team that will walk you through every step of the design process. We’ll make sure your web design builds both interest and credibility. Get a free quote today!

What’s the importance of web design for loan officers?

Whether people need a home loan or a car loan, most of the time they’ll hear about your financial institution from a Google search. In other words, your website is often the first impression they’ll get of your business. 

Making a good impression is key to building interest in the loans you offer and encouraging searchers to reach out and learn more. Searchers want to see right away that you offer the loans they need to achieve their dreams and goals.

Having a website is essential for everyone — it’s your web design that will help your loan office stand out from the rest.

Why should loan officers have a website?

It doesn’t matter if you just opened your financial intuition or you’ve been around in your community for decades — you need a website that delivers the information and tools your prospective and current clients are searching for.

With a professional and secure website, you’ll be able to experience a range of benefits:

• Develop an online presence: If you want people to find you, your website needs to appear at the top of the search results. By incorporating search engine optimization (SEO) techniques into everything from your service pages to blog posts, you’ll help your pages rank and build an online presence.
• Provide an overview of your business: Your customers want to know about more than just what kinds of loan services you offer. You can provide them with a more comprehensive and personal overview of your business by adding an “about” section. Here, you can go into more detail on the history and purpose of your financial institution.
• Share important information: Having built-out service pages helps prospective borrowers access the information they need to make a decision. From sharing interest rates to your terms and conditions, your website can make it easier for individuals to convert.
• Offer a way to get in touch: Even if your pages are built out, prospective borrowers may still have questions. When you share your phone number, email, and a contact form, you provide several ways for them to get in touch and get the help they need.

What design elements should you include on your website?

A big part of being able to attract and deliver a positive first impression has to do with the specific web design elements you include on your website. As a financial institution, you want your site to look professional and be easy to navigate. Having a warm or traditional color scheme and font can help establish the right feel.

Since more users are searching for businesses and services online than ever, make sure your site is mobile friendly. Your mobile site should be just as responsive and feature the same design elements as the desktop version. 

Here are a few of the key design elements you’ll want to include on your site: 

• Homepage: On your homepage, you’ll have the opportunity to give searchers a quick overview of your financial institution and the loans you can provide them with. It’s also a good idea to include a contact form so prospective clients can reach out with questions or to schedule an appointment. 
• Menu: Your financial institution most likely offers an array of loan options and services. Make sure your site is easy to navigate with a header that clearly directs them to the right pages.
• Gallery: Having images on your site can help your visitors connect more with your brand. For example, seeing images of a couple in their new home allows them to better envision the benefits they’ll receive by choosing your financial institution. 
• Contact information: Make sure that your website visitors won’t have any trouble reaching out to you by clearly displaying your contact information. Along with adding CTAs on your service pages, it’s a good idea also to have a separate contact form that’s easily accessible from your menu or homepage.

Depending on your needs and goals, you can also include other elements, like FAQs about your loans or a glossary of terms. You can also add simple loan calculators so searchers can get a better idea of what to expect. 

How WebFX can help with all your web design needs

For more than 28 years, our web design agency has been helping businesses reach their goals. One of the ways we do that is through our web design services.  

Whether you need help with just your homepage or several service pages, we understand that your financial institution is unique. This is why we’ll work with you to create a custom website that helps drive leads and revenue based on your specific needs and goals.  

Your website will be: 

• Professionally styled
• Fully customized
• Secure (HTTPs)
• Responsive and mobile friendly
• Optimized for online search traffic

As part of our web design services, you’ll also have access to MarketingCloudFX. With this platform, you’ll gain additional tools and insights necessary to measure and increase your marketing return on investment (ROI). 

If you need additional support, our design team can also help with a range of other web design services:

• Website page creation and copywriting
• Search engine optimization (SEO)
• Database integration
• Content management system access 
• World-class technology

Start designing a custom website today 

If you’re ready to design a website that positions your loan office for maximum success, WebFX is here to help you get started. Give us a call at 888-601-5359 to speak with a strategist today!

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