One of the best methods for connecting with current and potential customers is social media marketing. Social media enables you to interact with guests and help them learn more about your winery. It’s an opportunity to build a relationship with new customers and encourage them to visit your winery.
Building a social media campaign is a great way to get leads to become familiar with your brand while easing them into conversion. So, how do you make the most of your social media plan for your winery?
On this page, we’ll discuss five tips to help your winery run a better social media marketing campaign. If you need help running your campaign, call us today at 888-601-5359 to speak with a strategist.
First and foremost, you need to figure out which social media platforms you want to use. You want to reach your leads on platforms they are frequently on so that they will interact with your brand more often.
To decide on which platform fits your business the best, you should know your target audience. Once you know who you’re targeting in your campaign, you can start researching different platforms to see which ones they are most likely to use.
Before you decide, analyze the platforms available to you. The main social media platforms are Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You may find that your target audience has an account for all of these, but you’ll want to focus on the ones they interact with the most.
Your audience is unique, so you want to make sure that you cater to them. Even though your audience demographic is most likely to be on Facebook, you may find that your audience interacts more with your business on Instagram. It is important that you choose platforms that they frequent, so you can connect with them better.
When you choose the right platform, you will create a better campaign for your winery. We recommend reading over our list of platform resources to determine the best fit for your social media plan. If you need additional assistance, our results-oriented team of social media experts can assist you with every step of your campaign.
If you’re going to post on social media, you need to do it frequently. It is important that you keep your audience engaged so that your brand is at the forefront of their minds when it comes time to make a purchase.
Each platform has an acceptable number of posts you can allot in a day. Every platform is unique when it comes to posting, so consider the frequency in which you can post.
On platforms like Facebook, it is acceptable to post 1-3 times per day. If you post too frequently, you will clog up a user’s feed, which will not be pleasing for your audience.
If you use sites like Twitter, you can post numerous times a day. The style of Twitter’s feed makes it easy to post frequently without overwhelming your audience.
It’s important to note that this acceptability is not set in stone. Your audience may want to hear more often or less often from you on a platform. You need to see what they are comfortable with and stick to that frequency but know the basic frequency acceptability is a good place to start.
When you figure out the frequency, you can create a better campaign for your winery. This can help you generate more leads for your business.
It is important that you carry your brand through your social media pages. You want people to see your posts and recognize your brand. It helps you build familiarity with your audience, which helps your business as they get closer to conversion.
To earn brand recognition, you need to be consistent with your posts. This means you need to be consistent across all social platforms you use, as well. You want your posts to have a similar look and feel across the board so your audience will become familiar with your brand and recognize it easily.
You will help your audience become familiar with your winery when you produce consistent, unique posts across all of your platforms. Need proof? You can view our past work in our portfolio to see our branding success using social media.
If you’re going to post frequently on social media, you need to vary your content. It is important that you keep your audience engaged and interested in your business. If your content is always the same, you will lose your audience’s interest.
The type of content you post will depend on your platform. Facebook and Twitter enable you to post different types of content, but Instagram is limited to photos and videos. You’ll need to be familiar with your social platforms and know what you can do on them.
If you want to keep your audience engaged, it is best to post different types of content that get them to interact with your winery’s page. You can post links to blogs, videos, photos, infographics, and polls. These are all great pieces of content that get your audience to interact with your page.
Be creative with your posts to pique the interest of as much of your audience as possible. If you need help with status ideas, use our status generator! No matter what you post, though, use different types of content to keep your audience engaging on your social media pages.
The best benefit of social media is that you build a direct relationship with your followers. When you use social media, you want to make sure that you interact with your followers. It is the best way to strengthen your relationship and build their trust in your winery.
Many of your followers will use commenting as an opportunity to complement or criticize your winery. If you are using a social media site that enables reviews, like Facebook, you need to actively monitor those reviews. It is vital that you take the time to address both types of comments, as this will help you solve problems with your business, engage with concerned leads, and build brand credibility.
For instance, if someone leaves a negative review, assess the issue and figure out a way to solve the problem. Acknowledging the issue and providing a response will help you build a positive relationship with your customers.
Additionally, even when comments are positive, you want to take the time to thank people for their praises. Reviews are another way to reinforce your relationship with your leads to keep them coming back to your business.
At WebFX, we encourage clients to leave reviews and testimonials so that we can see what issues need fixed and what we should keep doing. Though feedback can be negative at times, it’s important to use them to engage with your leads to build better relationships. This will enable you to nudge your leads towards converting!
Social media is one of the best ways to connect to your target audience. If you want to earn more leads and nudge them towards conversion, you need to invest in social media marketing. At WebFX, we know how to create social media marketing plans that earn your business leads.
We’re a full service digital marketing company that specializes in customized social media marketing plans. We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team takes the time to get to know your winery business and produce a campaign that works for you.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on putting clients’ success first.
Our clients love the work we do, too. In fact, we have more than 420 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top social media marketing company like WebFX!
If you’re ready to start earning more leads with your social media marketing plan, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your winery grow!