There are many digital marketing methods your Fortune 1000 company can use to reach your target audience. These methods offer a great opportunity for your business to earn new leads and conversions. One of the best methods for obtaining leads and conversions is pay-per-click (PPC) advertising.
PPC advertisements are paid ads that appear at the top of the search results. They are listed above the organic listings.
These advertisements are great for drawing in people who are interested in making a purchase. And PPC is a great method to help your Fortune 1000 company earn new leads and conversions.
On this page, we’ll discuss the benefits of PPC and best practices for creating a successful PPC campaign. If you want to learn more about creating a successful PPC campaign, call us today at 888-601-5359 to speak with a strategist.
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How does PPC work?
With PPC, you select the keyword and phrases you want to trigger your ads.
You will need to conduct keyword research to figure out the best keywords for your PPC advertisements. Once you have your keywords selected, you will bid for your placement. You need to set the amount you are willing to pay each time someone clicks on your advertisement.
This is known as your maximum bid. Your maximum bid and quality score determine the placement of your advertisements in search results.
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Benefits of PPC for Fortune 1000 companies
PPC has numerous benefits for your Fortune 1000 company.
1. You earn more qualified leads
When you market your business, the goal is to obtain leads. You want to reach people who are most likely to purchase your products or services. Since PPC targets people who search online for keywords related to your business, it will help you earn more qualified leads.
In fact, 65% of all high-intent searches result in clicking on an ad. That means that people who are really interested in your business’ products are more likely to click on your PPC ad than an organic listing. These are often people who know what they want, but need to figure out the best place to get the product.
PPC ads drive in people who are more likely to make a purchase. In fact, PPC visitors are 50% more likely to make a purchase than organic visitors. These are leads that are ready to convert.
This method drives in leads that are the most interested in converting. By utilizing PPC, you will obtain more qualified leads for your Fortune 1000 company.
2. You can control your budget
Your budget is important to your Fortune 1000 company. You need to know where every penny is going. With PPC, you can easily set a fixed budget.
If you want to set a certain amount to spend on a PPC campaign, you can do that. Whether it is $2,000 or $20,000, you set the amount and stick to that amount. You will never incur additional or unforeseen costs.
Once you run your PPC campaign, you’ll set the maximum amount you want to spend. Your campaign will end when you reach that amount or when the duration period is over.
PPC is a great option for your Fortune 1000 company because you have complete control over your budget and how much you spend on a PPC campaign.
3. You only pay when people click
One of the best things about PPC advertising is that you only pay when people click your ads.
In other words, you only pay to advertise to people who are interested in your business. You pay for people who click on your advertisement and take the time to check out your business. These are leads that ready to convert.
This makes it a great method for your Fortune 1000 company because you are investing your money in reaching valuable leads that will earn your business conversions!
4. You see immediate results
Methods like search engine optimization (SEO) take time to show results. When you invest money in a campaign, you are eager to see results and to see if your campaign is successful. PPC is a great method because it enables you to see immediate results.
As soon as you start running your campaign, you will see how it is working. You can see who clicks on your advertisement and who makes a purchase. This enables you to see if your campaign is successful or if it needs improvement.
If your campaign needs improvement, you can make changes to help it perform better. PPC gives you the flexibility to improve your campaign, so you can see better results.
Tips for using PPC
If PPC seems like a great option for your Fortune 1000 company, there are a few things to keep in mind. These tips will help you make the most out of your PPC campaign.
1. Choose long tail keywords
If you want to have a successful campaign, you need to choose long tail keywords when you conduct keyword research. Long tail keywords are keywords that contain three or more words in them. An example of a long tail keyword is “Computers with 1 TB of ram.”
This is a very specific type of computer that a consumer is seeking. You want to rank for long tail keywords because they drive in leads that are seeking a specific product. If you sell that specific product, you want to drive them straight to it.
These long tail keywords are better than short tail keywords. Short tail keywords only contain one or two words. A short tail keyword is “computers.”
Think of how many products fall under the phrase “computers.” It isn’t very specific and doesn’t tell you what a consumer wants. Someone who is searching for a “computer with 1 TB of ram” knows exactly what they want.
You want to choose long tail keywords, so you can drive in leads that are the most interested in your products. This will help you see better results with your PPC campaign.
2. Research your target audience
It is important that you research your target audience as you conduct your campaign. You need to know when your target audience is most likely to be online. This will help you determine the best time to run your advertisement.
By researching your target audience, you will have a better understanding of the types of products they want. You can use PPC to market these products and draw in leads.
Researching your target audience will help you create PPC ads that will drive in more leads for your Fortune 1000 company.
3. Optimize for mobile
Many of your PPC clicks will come from mobile users. You need to ensure that the page you direct them to is optimized for mobile users.
It is important that your pages are optimized for mobile, so you don’t lose potential leads. The first step to a successful PPC campaign is capturing the leads with your ad. The second step is to keep them on your page to get a conversion.
When you optimize for mobile, you are ensuring that every visitor has a great experience on your site. This will lead to more conversions for your Fortune 1000 company.
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WebFX is a top PPC management company
If you’re ready to start experiencing the benefits of PPC, WebFX can help. We’re a full-service digital marketing company with experience creating customized PPC plans for our clients.
We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team is Google Ads Certified, so you can trust that you are working with a group that knows how to maximize your campaigns success. We take the time to get to know your company and develop a customized plan that fits your Fortune 1000 company’s needs.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on putting our clients’ success first to bring them the best results.
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Learn more about PPC for Fortune 1000 companies
If you want to learn more about how we can help you earn new leads and conversions through PPC, social media, or content, contact us today. You can contact us online or call us today at 888-601-5359 to speak with a strategist about your customized plan.
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