Are you looking for a way to connect with people who are interested in joining your dance school? If so, social media marketing is a great opportunity for your business to reach valuable leads that are looking for a dance school. This digital marketing method allows you to connect with prospective leads and share valuable information that gets them to convert.
On this page, we’ll provide you with five tips for creating an impactful social media campaign that drives results for your dance school. If you need help creating a successful social media strategy, call us today at 888-601-5359 to speak with a strategist.
Let’s get started!
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
One of our experts will be in touch within 24 hours!
1. Research your target audience
When you start any digital marketing campaign, it’s crucial that you research your target audience to produce the best campaign. Social media marketing is no exception. To run a successful social media campaign, you must research your target audience.
If you don’t have a set target audience, establish one! Think of who is most likely to join your dance school. You’ll want to focus on describing your target audience with information like demographics, socioeconomic status, hobbies, interests, and more.
For your dance school, you may be trying to reach younger children that don’t use the Internet or use it less frequently. In this case, you’ll want to focus on targeting their parents and base your information off of the parents and the children.
It’s important that you research your target audience to understand what type of content will appeal to them. You want to increase engagement and interaction with your brand, so you must learn what will get your audience to do that.
When you know your target audience, you can create a better campaign for your dance studio.
Hear What It’s Like to Work With WebFX!
“WebFX gets it done! They’ve done a great job working with our changing vision and goals, and their turnaround times are wonderful. All staff are professional, timely, and friendly.”
2. Create a variety of content
If you want to keep your audience engaged and interested, you must post a variety of content. Your audience doesn’t want to see the same type of content all the time. A variety of information will keep your page fresh and keep your audience coming back to your page.
There are many forms of content you can post for your audience. The type of content you can post varies by platform. Some platforms allow you to post a variety of content, while other social platforms are focused on specific types of content.
You can post photos, videos, links, infographics, polls, and more on social media. Social media platforms make it easy for you to post a variety of content that is interesting for your audience.
Keeping your content fresh will get your audience to interact more with it. They will engage with your content and learn more about your dance school.
3. Post frequently
One of the key elements of social media marketing is that you post frequently on your social sites. Your audience follows family, friends, celebrities, businesses, and more. Their newsfeed is constantly filled with information from these different people.
It’s important that you post content frequently to keep your business in the forefront of your audience’s mind. Frequently posting content keeps helps them build brand recognition with your dance studio.
So, how frequently should you post on social media? This is dependent upon two factors. One is your platform, and the other is your audience.
With each social platform, there is a socially acceptable number of posts to create in a day. It’s something you’ll want to keep in mind when you’re posting your content. You don’t want to overwhelm your audience and over saturate their social feed.
For some social sites, like Facebook, it’s acceptable to post a few times a day. Posting more than a few times can clog up your audience’s newsfeed and cause them to become annoyed with your brand.
On platforms like Twitter, you can post dozens of times a day without annoying your audience. People who use Twitter will often tweet frequently because the messages are limited to 280 characters. It’s not unusual to see dozens of Twitter posts from the same person in a day.
When you’re posting on these social sites, you also need to consider your audience’s activity on the platform. Your audience is a big determining factor in how frequently you can post.
They may want to hear more from you than the typical amount of posts. You’ll need to test with your audience and see how many posts work best for them.
It’s important that you consider your audience when you’re choosing when you want to post. You want to ensure that, whatever number of posts you decide on, you are reaching your audience when they’re most likely to see them.
If you’d like to know more information about determining post frequency, call us today at 888-601-5359 to speak with a strategist. Our team of 200+ social media experts is dedicated to helping you grow your dance school online!
4. Encourage your audience to engage with your content
Don’t just post content just to post it. You want to share information that interests and engages your audience. Your content should encourage your audience to interact with it so that they get to know your brand better.
When leads interact with your content, they build brand recognition. They get to know your dance studio better. It’s valuable that you build brand recognition because it will lead your audience to choose your dance school over the competition because they are familiar with your brand.
The best way to get your audience to interact with your content is to add elements that make it easy for your audience to engage with your content. Something as simple as asking a question like, “What’s your favorite song to dance to?” gets your audience to engage on your page.
Engaging your followers is something you want to keep in mind as you post content on your page. Plan ways to get your audience to interact with your content. Whether it’s just asking a question or inviting them to tag someone in your post, you’ll boost engagement with your content and see better results.
5. Use social media tools
If you’re constantly using multiple platforms, it’s difficult to keep track of what you’ve posted on each platform. With social media tools, you can make it easier for your dance school to post content.
Social media tools like Buffer and Hootsuite allow you to create content and schedule it to appear on your social media pages. Instead of making time to post content each day, you can schedule all your content ahead of time. Imagine taking a few hours in one day to post a month’s worth of content!
These tools make it easy for you to schedule your content and see the entire scope of your campaign. It’s extremely beneficial for keeping your campaign consistent over time and on different platforms.
WebFX is a top social media marketing company for dance schools
If you’re looking for a way to expand your dance school and obtain more valuable leads for your dance school, social media marketing is the answer. This is a great method to attract more students for your dance school. At WebFX, we have over 25 years of experience creating social media marketing campaigns that drive results.
We’re a full-service digital marketing company that specializes in creating customized social media marketing campaigns. Our team of 500+ experts will bring their knowledge and expertise to your campaign. We’ll work with you to create a social media marketing campaign that works for your dance school.
If you’re looking for a company that knows how to drive results, look no further than WebFX. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on creating campaigns that help your business grow.
Don’t believe us? Just ask our clients! We have over 1020 client testimonials that attest to the great work we do for them!
Reach more valuable leads today
If you’re ready to start obtaining new students for your dance school, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your dance studio grow with social media!