6 Creative Dentist Marketing Ideas

If you haven’t already started creating your digital marketing plan for your dental practice, don’t hesitate any longer. A strong digital marketing plan will help you obtain valuable leads that become patients for your practice. If you don’t have ideas for creative dental ads, you’ve come to the right place.

On this page, we’ll provide you with six dentist marketing ideas for your practice. If you need help integrating these ideas into your digital marketing plan, call us today at 888-601-5359 to speak with a strategist.

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1. Run a Google Ads campaign

Google Ads are an effective way to reach leads interested in your dental practice. These pay-per-click (PPC) ads help you reach people that are looking for a new dental practice. PPC ads appear at the top of the search results, above the organic listings.

To start running a PPC ad, you must select keywords for your ad. Keywords trigger your listing to appear in the search results. If you want to appear in relevant search results with quality leads, you’ll want to stick to long-tail keywords. These contain three or more words and will help you reach those qualified leads.

Once you have your keyword selected, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the amount you’re willing to pay each time someone clicks. Your maximum bid and quality score will determine your ad’s placement.

As soon as you have your placement, you will launch your campaign.

A Google Ads campaign is an effective, budget-friendly way to obtain patients for your practice. Your ads will attract leads that are highly interested in finding a new dentist. In fact, 65 percent of all high-intent searches result in someone clicking on an ad.

This means you’ll obtain leads that are looking for your practice. It’s a great marketing strategy to use for obtaining new patients.

Creative Dentist Marketing Ideas

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2. Build your email list

Email marketing is one of the most effective methods for earning valuable conversions. This method has a potential return on investment (ROI) of 4400%. If you’re looking to get a good ROI, email marketing is the method for your dental practice.

To start using email marketing, you’ll need to obtain subscribers. The easiest way to get subscribers is through your website. Integrate an email sign-up bar at the top or bottom of your website to give people the option to sign up for emails.

Avoid buying email lists. These lists don’t contain as many valuable leads for your business. You’ll end up wasting money on leads that will block or delete your emails.

When you obtain emails organically, you get a list of subscribers that want to hear from your dental practice. This creates an opportunity for you to nurture these leads to convert.

You can create and send tailored content to get them interested in your business. It’s a great way to help nurture leads towards choosing your dental practice over the competition.

At WebFX, we know the best email marketing strategies for dentists. In fact, we’ve generated over 4.6 million leads and over $1.5 billion in sales for our clients in the past five years! If you need help developing an email campaign, contact our dedicated team of over 200 marketing experts.

3. Revamp your website

Another great dental marketing idea is to revamp your website. If you haven’t updated your website recently, it may be time for a redesign. A website redesign can significantly help your website attract more patients.

People don’t want to visit a site that is boring, unattractive, or outdated. They’re looking for websites with a clean, modern, and fresh design. If your site looks outdated, users will believe that your information is outdated too.

Your website is the heart of your digital marketing campaign, so it’s important that you keep it updated and make it reflect your business.

By revamping your website, you’ll give your business a fresh new face. You’ll get more people to remain on your page and learn more about your practice. This will lead to more valuable leads for your business.

Creative Dentist Marketing Ideas

4. Leverage social media

Social media is a very valuable tool in your marketing belt. This method helps you connect with leads interested in your business and share information with them. With the rising growth in popularity of social media sites, it’s important that you leverage social media to connect with your audience.

The first step is to figure out which platform is best for your business. You can create a page on each platform, but you’ll want to focus on platforms your audience frequents the most. Platforms like Facebook, Twitter, and Instagram are extremely popular among most people.

When you find the platform where your audience frequents the most, you can start posting content to engage them. The type of content will depend upon your platform, but typically includes links to content, photos, videos, and polls. You’ll need to check out the platform you choose to see what type of content you can create.

If you’re looking for dental social media marketing ideas, you have many options. You can post blogs about choosing the right dentist, create an infographic about costs for different surgeries, or create a video filled with testimonials. There are many options at your disposal for engaging your audience.

In addition, you also have the option to run social media ads. These ads allow you to reach people who aren’t following your page that would be interested in your practice. It’s a great way to earn new leads for your dental practice.

5. Utilize video marketing

Video marketing is a powerful tool at your disposal. With platforms like YouTube becoming even more popular, you can gain traction by creating videos for your business.

There are a variety of videos you can create to engage your audience. Here are a few dental video marketing ideas for your practice:

  • Answer common patient questions about your practice and procedures
  • Give a tour of your office and staff
  • Share client testimonials
  • Explain procedures, like fillings or root canals
  • Address dental health topics

These are all video topics that will engage your audience and get them interested in your business. They’ll learn more about your dental practice and your content will nudge them towards conversion.

Creative Dentist Marketing Ideas

WebFX will help you integrate valuable dentist marketing ideas into your plan

If you want to help your dental practice reach new leads, you must develop marketing ideas to reach them. By implementing the ideas listed above, you’ll be on the fast track to earning new patients for your practice. At WebFX, we know how to help integrate dentist marketing ideas into your marketing plan.

We’re a full-service digital marketing company that offers numerous services for our clients. We have a team of 200+ experts that will bring their knowledge and expertise to your campaign. When you partner with us, we’ll help you develop a campaign that drives valuable results for your business.

If you’re looking for a company that will help your business drive results, look no further than WebFX. Over the last five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We know how to create campaigns that help our clients grow their businesses.

Don’t believe us? Just ask our clients. Check out our 400+ client testimonials that attest to the great work we do!

Get started today

If you’re ready to start creating creative dental ads, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to taking your business to new heights!

Call 888-601-5359 or contact us online today to see how WebFX can improve your online performance.