PPC for Exercise Equipment Companies: 4 Tips for Success

With billions of consumers searching for exercise equipment online, pay-per-click (PPC) advertisements are an excellent way to boost your brand awareness and drive more sales for your business.

On this page, we’ll dive into the ins and outs of PPC for exercise equipment companies, along with our top tips for a successful PPC campaign that drives revenue. So, keep reading to learn more!

Bonus: Did you know that WebFX is an industry-leading PPC agency? Our team of award-winning PPC experts knows what it takes to create a PPC campaign that suits your company’s needs and helps you achieve your business goals.

We’ve helped businesses just like yours drive over $3 billion in revenue and generate more than 7.8 million leads. And we can help your exercise equipment company achieve incredible results too.

Speak with one of our strategists by calling 888-601-5359 or contact us online to learn more about how our top-tier PPC services can take your business to new heights.

We foster and form long-term partnerships so that your business has long-term results.

Over 90% of WebFX clients continue partnering with us into year 2 of their campaign.

Hear from Our Happy Customers

What is PPC for exercise equipment companies?

PPC for exercise equipment companies is a digital marketing strategy that enables you to place advertisements on search engine results pages (SERPs).

With PPC advertising, you’ll  bid on keywords and phrases that your target audience  searches. With a successful bid, along with a high Ad Rank and Quality Score, your ad will display at the top of the search engine results  when users search using that keyword.

And as the name suggests, you’ll only pay for your ad when a user clicks on it. As a result, PPC advertising for exercise equipment companies can be an excellent cost-effective digital marketing strategy.

Why is PPC advertising for exercise equipment companies essential?

If you want to increase your brand awareness on search engines like Google, investing in PPC advertising for exercise equipment companies is a must. That’s because PPC ads display at the top of the SERPs, so your ad will be one of the first results users see when they search for keywords related to exercise equipment.

As a result, PPC ads can help you outrank your competitors in search engines and drive more traffic to your website. As more users discover your business online, you’ll enjoy a boost to your sales and revenue in the process.

Are you still not convinced that PPC ads can help you grow your business? Then check out these statistics:

• You can earn $2 for every $1 spent on a PPC campaign
• PPC ads can increase your brand awareness by 80%
• Users who click on PPC ads are 50% more likely to make a purchase than users who click on organic results
• 46% of page clicks go to the top three PPC ads

If you want to boost your visibility in search engines and drive more sales for your exercise equipment company, PPC advertising is essential. Plus, you can choose how much you want to spend on your ads so that they can fit perfectly into any marketing budget.

4 PPC tips for exercise equipment companies to boost your awareness and sales

Are you ready to drive more sales and revenue with PPC for exercise equipment companies? We’ve got you covered!

Check out these top PPC tips for exercise equipment companies to help you implement a successful campaign:

1. Conduct keyword research

PPC advertising works by bidding on keywords and phrases that your target audience  searches online. So, if you want to create advertisements that display for your ideal customers, you need to understand which terms they search for on search engines.

Conducting keyword research helps you identify the best keywords and phrases that will bring the most value to your business. If you’re not sure how to get started with keyword research, don’t worry! You can use keyword research tools to identify important terms.

There are many keyword research tools to help you out, like KeywordsFX. KeywordsFX is a handy tool that enables you to easily identify the phrases your audience searches online. Plus, you can download and export your results to save them for easy access later.

2. Create engaging ad copy

Your ad copy can make or break your PPC campaign. That’s why creating engaging ad copy is a PPC tip you won’t want to ignore. When a user clicks on your PPC ad, they’ll read your copy to learn more about your business and products.

Writing attention-grabbing ad copy that keeps consumers engaged and encourages them to convert into paying customers is the key to unlocking more sales for your exercise equipment company.

Here are some top tips to help you write killer ad copy:

• Focus on the benefits of purchasing your products
• Include targeted keywords
• Use power phrases like “guaranteed,” “free,” “easy,” etc.
• Speak directly to consumers by using the word “you”
• Ensure your copy answers consumers’ questions and provides them with solutions

By writing engaging ad copy and following these top tips, you can boost the success of your PPC campaign, along with your leads and conversions, in no time.

3. Optimize your ad landing pages

Next on our list of PPC tips for exercise equipment companies is to optimize your ad landing pages. Your ad landing page is the web page users will see once they click on your advertisement.

As a result, your landing pages can play a large role in the success of your PPC campaign. For a PPC campaign to drive the best results for your business, you’ll want your landing pages to:

• Load quickly
• Be relevant to your ad text displayed in search results
• Provide users with valuable information
• Function properly
• Include eye-catching calls to action (CTAs)
• Be responsive to mobile devices

By optimizing your ad landing pages, you can help keep users on your website until  ready to make a purchase.

4. Track and measure your results

If you want your PPC campaign to continuously drive results for your exercise equipment company, it’s essential to track the success of your campaign. Without keeping on top of your campaign’s performance, you won’t know which strategies and techniques work for your business.

When you analyze the success of your PPC campaign, you can identify any areas that need improvement and which campaigns drive the best results.

That means you can improve your campaign and focus your resources on the strategies that drive sales and revenue instead of the ones that don’t, earning you a higher return on investment (ROI).

If you’re not sure how to start tracking the success of your campaign, we’ve got you covered. At WebFX, we use MarketingCloudFX to help you measure your campaign’s performance.

Powered by IBM Watson, MarketingCloudFX enables you to measure the success of your ad copy, view the sources of traffic and leads, and so much more. With MarketingCloudFX, it’s easy to earn the highest possible ROI for your PPC ads.

Time to Level Up Your Sales

Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.

In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base.

Send Me a Proposal

Take your exercise equipment company to new heights with PPC services from WebFX

Do you want to boost your awareness and sales with PPC, but aren’t sure how to get started? Is your current PPC campaign not driving the results you hoped? WebFX can help!

Our team of award-winning experts has more than 25 years of experience implementing and managing revenue-driving PPC campaigns.

When you choose top-tier PPC services from WebFX, you’ll receive:

• A dedicated (and seasoned) account manager
• An award-winning team of PPC and digital marketing experts
• Access to our industry-leading marketing software — MarketingCloudFX
• Custom ad campaign copy
• PPC bid management that maximizes ROI
• Competitor ad research and analysis that puts you ahead of your competition
• Regular tracking and analysis reports
• And so much more!

Speak with one of our strategists today by calling 888-601-5359 or contact us online to chat with us about the needs and goals of your exercise equipment company. We can’t wait to help your business grow!