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If someone wants to find a gym in their area, they’re turning to search engines like Google to see what gyms are in their area. If you want people to find your gym first, you need to invest in PPC advertising.

But what is PPC, and how can it help your gym?

Keep reading to learn six benefits of using PPC for gyms!

And if you need help getting your PPC campaign off the ground, the experts at WebFX can help! With a team of over 150+ Google Ads Certified team members, we can help you create ads that drive more traffic for your business. Contact us online to learn more about our PPC services!

Explore: How Much Does PPC Cost in 2024?

What is PPC for gyms?

PPC for gyms involves running advertisements on search engines like Google. These ads appear at the top of search results when people search for a fitness center.

Planet Fitness PPC ad

6 benefits of PPC advertising for gyms

PPC has several benefits for gyms, and it can help attract new customers and retain current members. Let’s look at some of the advantages of running PPC campaigns for your gym.

1. Attract people interested in joining a gym

Because PPC helps target qualified leads, it can help increase memberships.

When you set the parameters for your gym PPC ads, you can target specific keywords your audience searches or hone in on their demographic information to help you reach the right people. Since these ads are targeted, you know the people looking at them and clicking on them are interested in joining your gym.

Over 60% of people who click on PPC ads are more likely to buy. Ad clickers are motivated and want to find the right gym for them. That’s why it’s valuable to have PPC ads in queries people search to find a fitness center for them.

2. Maximize your marketing budget

When trying to promote your gym, you want to stretch every dollar. With PPC advertising for gyms, you can.

The great thing about PPC is that you can set your budget and find a cost-effective balance for your campaign. You only pay when someone clicks on the ad, meaning you’re paying for people interested in joining your gym.

That makes PPC an effective strategy for maximizing your budget and getting more qualified leads with your ad spend.

3. Customizable campaigns

The great thing about PPC ads is that you can customize them to fit your gym. You can customize your heading, create a persuasive call to action (CTA), and use ad extensions to provide additional information for your audience.

On top of that, you can create custom landing pages that focus on the information you shared in your ads. That way, you keep those users engaged after they click on your ad.

Planet Fitness landing page for PPC ad

The ability to customize your ads is a huge benefit of PPC for gyms because it allows you to deliver a tailored experience for your audience based on their interests. That leads to more engagement and membership sign-ups for your gym.

4. Monitor campaigns performance

Monitoring your marketing campaigns is important to see the overall performance, but with many advertising strategies, it can take time before you see any results. PPC allows you to see results as soon as the campaign launches.

You can track important metrics such as impressions, click-through rate (CTR), and conversions to fully understand how your campaign performs. It makes it easy for you to keep tabs on your ad campaigns

5. Valuable insights

PPC campaigns give you valuable insights into your marketing strategies that you can apply to other initiatives. For example, PPC campaigns can help you with your SEO keyword strategy development. 

If you’re running a PPC ad targeting a certain set of keywords — let’s say “24/7 fitness center” — you might find those keywords produce a lot of qualified traffic. You can then double down and use this information to include those keywords on your website. It can help you rank organically for those searches and allow you to capitalize on more search real estate.

6. Understand customers better

When you run PPC campaigns, you also get to understand your audience’s preferences. You can find out which ads are successful and draw attention. It can help you understand what your customers value and what matters to them.

Additionally, your audience’s behavior on these ads tells you about them, too.

If many people click on your ads but do not sign up for a membership, something may keep people from becoming members. You can combine your results with research to refine your marketing efforts.

Key strategies for successful gym PPC campaigns

If you’re new to creating PPC campaigns for your gym, these strategies will help you to get started:

  • Create compelling copy: Your ad copy should provide all the important information your audience needs to know about your gym. Keep the keyword you’re targeting in mind, too. The copy you put for an ad about “24/7 fitness center” will look different from an ad targeting “gym for beginners.”

PPC ad promoting the Orange Theory gym

  • Choose the right keywords: These are the words or phrases that searchers will type into the search engine. You should research which keywords you want your ad to appear for. If your gym is in a set location, consider adding it to the keywords to have the right people in the area click through. 
  • Design your ad: When you create your ad, make the advantage of joining your gym clear. Do you offer new members a free trial? Does your facility offer something that other gyms don’t? Include these selling points in your ad to help convert more leads.
  • Optimize landing pages: The landing page that you direct traffic to needs to be optimized for your PPC campaign. When your audience clicks through, they need to land on a page that is attractive, easy to navigate, and matches the ad’s content. 

Need a spotter for your gym PPC campaigns? We got you.

If you want to maximize your marketing budget, PPC advertising is the way to go. These campaigns allow you to set your own budget and track the performance from the beginning. If your campaigns aren’t performing as well as you hoped, you can also easily make changes to optimize them.

PPC is a great way to attract new members, retain existing members, and build overall brand awareness. You can also gain valuable insights that you can use on other digital marketing platforms.

As a Google Premier Partner, businesses trust us to create compelling PPC campaigns that help them attain the return on investment they desire. We offer a full-service solution to grow your business through pay-per-click advertisingcontact us for a proposal to start advertising your gym!

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