Whether you are an up-and-coming OB-GYN practice or one that has been around for years, it is important to maintain a modern web design. Many aspects go into designing an appealing website — it’s much more than picking out colors and uploading pictures.
Read on to learn how to utilize web design traits strategically and build a website that helps your OB-GYN practice flourish.
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Why is web design for OB-GYN practices important?
OB-GYN websites must hold a significant amount of information on each page while still promoting easy navigation. People on medical websites are usually either about to make an appointment or searching for answers to health-related questions, and they aren’t likely to wait around — especially if it’s urgent.
Creating an efficient website design for an OB-GYN office is important to serve three purposes:
- Provide existing patients with helpful updates or resources.
- Attract new patients to your services.
- Offer a way for current and new patients to get in contact with you.
Best design traits for your website
It’s natural to have concerns about building a website by yourself. How can you avoid overcrowding your site, but still make it informational and straightforward? Are there any trends you should avoid?
To help get you started, here are some of the top web design traits you should follow to create an effective, engaging site.
Create an inviting color palette
Finding the perfect color scheme can be challenging, especially when colors can say so much. A color can have its own meaning to a person based on personality, culture, education, environment, and other factors.
From a psychological standpoint, color can even make us feel a certain way in our subconscious. For example, red can evoke feelings of agitation, while blue tends to have a calming effect.
For an OB-GYN site, it can be to your advantage to create a comfortable, inviting color palette. Clients want to feel at home in a doctor’s office and your web design can reflect that feeling. Think about warm neutrals and colors you might like in a living room, then play around with color generators to find the perfect match.
Utilize functional navigation
A major rule in creating a website is to make your information findable. If not, people will seek out their answers elsewhere.
When creating the layout of your website, put yourself in your clients’ shoes. What are some logical paths they might take to find information? Through the blog tab? What about on your service page?
Once you build your layout, test it out to make sure it is simple to use. Having a navigable site is a win-win for keeping your information organized while helping visitors find it.
Provide a communicative space
As previously mentioned, clients searching for a health provider want to feel safe and welcomed. The best way to start developing these connections is through your website.
The first way to provide a communicative space is by implementing a contact page. If potential clients are on the lookout for a new provider, they may have some questions before making a decision. Be sure to make the design simple enough for clients to fill out or they may just forego it altogether.
However, keep in mind that the client may have reached out to several practices — be the first to respond! Responding to these questions quickly can start up a conversation and build trust with the client.
Another way to connect is through a call to action button. In the case of an OB-GYN office, a call to action button can lead to your appointment scheduler. Having this action step already built in helps guide potential clients toward engaging your services.
Find the balance of visual and written
It can be tricky to find the perfect balance of visual and written content on your website. Overall, the goal is to make your content skimmable so users can find the information they are looking for. Using good typography with useful graphics is the best place to start.
Writing in small paragraphs can make your information easily digestible for a reader — and is much more appealing than a block of text that requires a scavenger hunt to find the answer.
Using graphics is also a helpful way to make useful information stand out. An image can catch the reader’s eye and help them see the information quickly. However, be sure not to place a graphic just to take up space.
Choose a font that is easy to read and not too intricate. It is also important to be consistent, as having too many different kinds of fonts can make a site feel confusing and crowded.
Creating a minimal design comes with saying what you need to — no more, no less. Be intentional with your information and graphics.
Make it mobile too
Making your website available to both computer and mobile users is important, affecting how your clients can experience your site — also known as a responsive design.
As our world becomes more technologically advanced, more and more people are switching to mobile devices for Internet surfing. Creating your site to be visible on a smartphone will allow users to engage with it properly, letting you capture more leads and keep them on your site longer.
We’ll help you create a website that stands out.
“WebFX has been instrumental in helping us develop a new website, allowing us to be a leader in our industry.”Learn More About Our Web Design Services
Contact WebFX to discuss a website for your OB-GYN practice
The list above is not exhaustive — there are many design elements you can add to your site to make it reflect your brand and help draw in new clients. Alternatively, you can partner with the experts at WebFX to benefit from professional design expertise that leaves you free to focus on your practice.
WebFX is a leader in web design, with over 50 awards under our belt. From creating a site from scratch to implementing search engine optimization (SEO) tactics, our team will assist you each step of the way.