Lead Generation for Occupational Therapists: 4 Lead-Driving OT Strategies

If you want to grow your practice, you need to be a lead generation strategy for your occupational therapy practice. But where do you start?

Luckily, we’ve got a list of four strategies to help you get started with lead generation for occupational therapists. These strategies will help your practice build an online presence and reach more clients for your practice.

Keep reading to find out how you can get started with lead generation for your occupational therapy practice.

And if you need help building a lead generation strategy that works for your business, we have a team of over 500 marketing experts ready to help you develop your strategy. Contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!

OT lead generation strategy #1: Search engine optimization (SEO)

One of the best strategies for doing lead generation for occupational therapy is search engine optimization (SEO). SEO is the process of optimizing your website to help you rank higher in search results.

When people want to find an occupational therapist, they turn to search engines like Google to help them find the right one. If you want these leads to visit your site, you need to optimize your pages to rank higher in search results.

Here are some best practices to follow to optimize your website for search engines:

• Find relevant keywords: To help you drive leads through SEO, you must find applicable key terms for your pages so that you can rank in the right search results. Conduct keyword research using a tool like KeywordsFX to help you find relevant terms and integrate them throughout your pages.
• Optimize your title tags and meta descriptions: Your title tags and meta descriptions are the two elements your audience sees when determining if they’ll click on your listing. You’ll want to optimize these tags to include your keywords, but you’ll also want to make them enticing and interesting, so prospects click.
• Improve your site’s load time: Page speed impacts your audience’s experience on your site — a slow loading page deters people from engaging, which leads to a high bounce rate and hurts your ranking in search. Check your site’s current load time and look for areas to improve to help it load faster.
• Create a mobile-friendly website: Since Google moved to a mobile-first index, the mobile version of your site impacts how your site ranks in search results. Therefore, you must integrate responsive design into your website to ensure you deliver a positive mobile experience and rank well in search results.

By following these best practices, you’ll help your occupational therapy practice appear in more relevant searches and drive more qualified leads to your website.

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OT lead generation strategy #2: Pay-per-click (PPC) advertising

One of the best lead generation strategies for occupational therapists is pay-per-click (PPC) advertising. PPC advertising helps your practice appear at the top of search results and above the organic listings.

These ads are an excellent way for you to get your practice at the top of the search results so that searchers can discover your practice first. Considering 65% of all high intent searches result in someone clicking on your ad, it’s a great strategy to help your practice reach people looking for an occupational therapist.

To get started with PPC as your OT lead generation strategy, follow these best practices:

• Identify long-tail keywords: To have your PPC appear in relevant search results, you must optimize for long-tail keywords. Long-tail keywords, which contain three or more words, are best for your ads because they drive more qualified traffic and have less competition, so they keep costs low.
• Optimize your bid amount: PPC ads operate on a bidding system, where you tell search engines how much you’re willing to pay when someone clicks on your ad. You’ll want to continually optimize your bid to ensure that you’re maximizing your budget and getting as many clicks from valuable leads as you can.
• Create a custom landing page: When you use PPC as one of your lead generation strategies for occupational therapists, make sure you create a custom landing page for every ad you launch. A custom landing page will ensure your visitors get all the information they need about your services, whether it’s sensory processing or feeding services.
• Use ad extensions: If you want to earn more clicks and qualified leads for your occupational therapy office, considering using ad extensions in your ad. Ad extensions enable you to include more information in your advertisement that can entice leads to click, like your phone number of links to specific pages on your practice’s site.

By adding PPC to your plan for lead generation for occupational therapists, you’ll help your practice appear higher in search results and drive more qualified leads to your site.

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OT lead generation strategy #3: Social media advertising

When you do lead generation for occupational therapists, another great strategy to add to your plan is social media advertising. Social media advertising enables you to put ads in relevant leads’ newsfeeds.

This OT lead generation strategy is great if you want to reach the right people. Social media platforms like Facebook, Twitter, and Instagram, offer advanced targeting that enables you to refine your audience to reach the most qualified leads.

Here are some best practices to help you generate leads with social media ads:

• Identify your target audience: As we shared earlier, social media offers an excellent opportunity to target people most interested in your practice. To run ads effectively, you must identify your target audience. Take note of essential characteristics of your target audience, like demographic information and socioeconomic status.
• Use high-quality visuals: Social media ads are highly visual, whether you use a photo, video, or graphic to advertise your practice. When you select your visual, make sure it’s high-quality — don’t use grainy or stretched visuals, as people won’t engage with your ads.
• Create ad copy that matches your visual: Your visual is a critical component of your social media ad, but your ad copy is just as important. When you craft your social media ad, make sure you add relevant content informing your audience, so they click on your ad.
• Watch for ad fatigue: When you run your social media ads, you must be mindful of ad fatigue. When people constantly see the same ad, it eventually becomes ineffective, and people don’t engage with your ad anymore. When this scenario happens, you’ll want to swap out your old ad and put in a new version of your ad to boost engagement.

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OT lead generation strategy #4: Content marketing

The last of the lead generation strategies for occupational therapists that we’ll cover is content marketing. Content marketing involves sharing valuable information with your audience through mediums like blogs, videos, and infographics.

Your audience looks for information about occupational therapy, and you can provide it to them. By providing your audience with helpful information, you establish yourself as an authority in occupational therapy and build trust with prospects. As a result, you can earn more leads for your occupational therapy office.

Here are some best practices to help you get started with OT lead generation:

• Look at the search intent: If you want your content to rank in search results, you must match the search intent. When you have a new topic for your content, take a quick look at the search results and see what’s already ranking. It will help you structure your content so that you match the search intent and can rank well.
• Create content often: If you want your content marketing strategy to be effective, you’ll want to create OT-related content often. Not only does it show potential clients that you’re active and up to date in your industry, but it also helps you create new avenues for reaching people interested in your services.
• Use a content calendar to stay organized: When you’re creating an abundance of content, you want to use a content calendar to help you stay organized. Your content calendar will help you plan and organize when you create, edit, and publish your content.
• Create evergreen content: When you create content, you want it to drive traffic for your occupational therapy practice continually. Evergreen content is sustainable and relevant over time, which means you continually drive traffic. Your content should be on topics that people will want to know about months from the time you publish.

With content marketing, you can help your practice appear in more relevant search results and drive more qualified traffic that turns into leads.

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Want to speak with an expert? Call us at 888-601-5359

Get started with lead generation for occupational therapists

These lead generation strategies for occupational therapists will help your practice drive more qualified traffic that turns into leads. But if you’re feeling overwhelmed with starting your lead generation strategy, WebFX is here to help.

As a full-service digital marketing company, we offer all the strategies you need to generate leads for your business. Not to mention, we know how to craft campaigns that work. In the past five years, we’ve driven over 24 million leads and over $6 billion in revenue for our clients.

Ready to earn more qualified leads for your OT practice? Contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!

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