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Pay-per-click (PPC) advertisements are an excellent way to increase your brand awareness and drive more traffic to your website. And with an increase in demand for personal protection equipment (PPE), PPC ads can help your PPE company stand out from competitors, so you can drive more revenue and sales.

On this page, we’ll explain what PPC for PPE manufacturers is and how it works. We’ll also dive into our top four PPC tips to help you grow your PPE company.

Did we mention that WebFX is a leading PPC agency? If you’re looking to get started with top-tier PPC services, we’ve got you covered. Our team of PPC experts has over 28years of experience developing custom campaigns and strategies that drive revenue for our clients, and we can do the same for your PPE company.

Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how we can boost the success of your PPE business.

What is PPC for PPE companies?

PPC ads are digital advertisements that appear at the top of search engine result pages (SERPs). And just like the name suggests, you’ll only pay for your PPC ad when someone clicks on it.

PPC for PPE companies exampleTo get your PPC ad to display at the top of the search results on search engines like Google, you’ll need to bid on keywords and phrases that your potential customers are searching for when they conduct a search online.

Once you’ve chosen your keyword and placed a successful bid, your PPC ad will display each time a user searches for that word or phrase at the top of the results page.

Why is PPC for PPE companies essential?

Because PPC ads display at the top of the SERPs, they can significantly help you increase your brand awareness and online visibility. As a result, more consumers will be able to find your PPE company online and become more familiar with your business.

PPC ads can also help you rank higher than your competitors on search engines and increase traffic to your website. As more potential customers discover your website online, you’ll enjoy an increase in your sales and revenue in the process.

And if those facts aren’t convincing enough, check out these statistics that show why PPE manufacturers need PPC ads:

PPC ads are essential for boosting your visibility on search engines and increasing your revenue and sales. And as a bonus, you can choose how much you want to spend on your ads so that they can fit perfectly into any marketing budget.

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4 PPC tips for PPE companies to boost your revenue and sales

Are you ready to get started with PPC for PPE companies? We’ve got you covered. Here are our top four PPC tips for PPE companies to help you boost revenue and sales:

1. Start with keyword research

Before you can start bidding on words and phrases for your PPC ads, you’ll want to identify the best keywords with a bit of research.

Conducting keyword research is essential for finding the words and phrases your potential customers are searching for online. And as a bonus, you can also identify which keywords your competitors target, so you can stay one step ahead.

PPC for PPE companies: Keyword research example

If you’re not sure where to start with researching keywords, check out KeywordsFX. KeywordsFX is a keyword research tool that helps you identify the words your target audience searches for on search engines, so you can ensure your ads display at the top of the results for the users who are most likely to make a purchase.

2. Optimize your ad landing pages

Next on our list of PPC tips for PPE companies is to optimize your ad landing pages. An ad landing page is the web page a user will see when they click on your PPC ad. Your landing pages play a significant role in the success of your PPC campaigns.

For a successful PPC campaign, you’ll want your landing pages to:

Your ad landing page is a key factor in attracting more users to your website and keeping them on your website until they are ready to make a purchase.

3. Create custom ad copy

Your ad copy can make or break your PPC campaigns. That’s why creating optimized custom ad copy is a PPC tip you won’t want to ignore. Engaging ad copy can help you attract more users who are likely to convert into paying customers.

PPC for PPE companies: Ad copy example

Here are a few ad copy tips to help you create copy that will convert readers into customers:

  • Use power words like “guaranteed,” “free,” “easy,” etc.
  • Include targeted keywords
  • Ensure your copy answers consumer questions or provides solutions to their problems
  • Speak to users directly by using the word “you”

By creating ad copy that engages your readers and provides them with information that solves their problems, you can encourage more users to convert into customers, boosting your revenue and sales in the process.

4. Track your success

Our last PPC for PPE manufacturers tip is to continually track your success. If you want to earn the best return on investment (ROI) for your PPE company, tracking the success of your PPC campaigns is a must.

When you track and analyze your campaigns, you’ll be able to see which strategies and keywords are driving the best results for your PPE company. That means you can focus your resources on the strategies that drive the most revenue instead of those that don’t.

With WebFX, we make tracking your campaigns simple and easy with our industry-leading tracking software tool, MarketingCloudFX. MarketingCloudFX enables you to easily see how your PPC ads are performing. You can also track the success of your ad copy and view the sources of your leads and conversions to help you earn the best ROI for your PPC campaigns.

Want to speak with an expert? Call us at 888-601-5359

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Take your PPE company to new heights with leading PPC services from WebFX

When you partner with a leading PPC agency like WebFX, we can create, implement, and track custom PPC campaigns that meet the needs of your PPE company and help you achieve your business goals.

With WebFX, you’ll get access to:

  • A dedicated (and seasoned) account manager
  • An award-winning team of PPC and digital marketing experts
  • Our industry-leading marketing software — MarketingCloudFX
  • Optimized custom ad campaign copy
  • PPC bid management that maximizes ROI
  • Competitor ad research and analysis
  • Regular tracking and analysis reports
  • And so much more!

What’re you waiting for? Check out our PPC plans and pricing, and then give us a call at 888-601-5359 to speak with one of our strategists or contact us online to get started with leading PPC services that will boost revenue for your PPE company.

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