Did you know that over 60 percent of marketers deem lead generation their biggest challenge?
Lead generation strategies have the power to drive impactful results for your personal training business, but many businesses don’t know where to start. If you’re looking to start using lead generation strategies, you’ve come to the right place.
On this page, we’ll provide you with the top three lead generation strategies for your personal training business. If you need help establishing a lead generation plan, call us today at 888-601-5359 to speak with a strategist.
Let’s dive in!
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1. Pay-per-click (PPC) advertising for personal trainers
Pay-per-click (PPC) advertising is one of the best lead generation strategies for your personal training business. PPC is a paid advertising method that allows you to reach valuable leads interested in your business. These paid ads appear at the top of the search results and are tagged with the word “ad.”
These paid advertisements drive valuable leads to your page that are ready to convert. In fact, 65 percent of all high-intent searches result in someone clicking on a PPC ad. You will attract leads that are the most interested in hiring a personal trainer.
To get started with PPC, you must start by conducting keyword research. Keywords trigger your ad to appear in relevant search results. If you want to reach leads interested in hiring a personal trainer, you must choose the right keywords to help them find your ad.
If you want to choose the right keywords for your campaign, focus on long-tail keywords. These are keywords that contain three or more words. Long-tail keywords produce better results for your campaign because they attract leads that are specifically looking for a personal trainer.
When someone searches “personal trainers in Harrisburg, PA,” you know they are looking for a personal trainer in the area. On the other hand, someone searching “personal trainer” could be looking for a trainer, but could also be looking for information on what personal trainers do or how to become a personal trainer.
Once you have your keywords selected, you’ll bid for your ad’s placement. You will set your maximum bid, which is the amount you’re willing to pay each time someone clicks on your ad. The maximum bid and your ad’s quality score will determine your ad’s placement.
After you get your placement, you will launch your campaign and start earning valuable personal training leads.
PPC ads are a valuable way to help you earn interested leads. People click on the ads because they appear at the top of the search results. They assume that Google is providing them with the best results that fit their query.
Many leads who conduct searches with long-tail keywords are closer to conversion. They are looking for the right business. If you use PPC ads, they will find your business and use your personal training services.
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2. Content marketing for personal trainers
Content marketing is an extremely valuable method for helping your personal training business attract new leads. When you use content marketing, you provide your audience with valuable information they are seeking.
You attract leads to your page through your content. Users are constantly conducting searches and looking for information. When you provide them with the information they need, they visit your site and check it out.
If they like the information they see on your site, they will learn more about your personal training business. At this time, they will become familiar with your brand and get to know your business. While they may not convert right away, they will remember your business when they are ready to convert.
When they are ready to convert, they will choose your business over the competition because of the helpful information you provide. These leads will trust that you are a knowledgeable expert and can provide them with what they need.
You can provide your audience with numerous types of content. The most popular forms are blogs, videos, infographics, and ebooks. You’ll want to create a variety of content to keep your audience interested and engaged.
When you create content, focus on topics related to your industry. For personal trainers, you can touch on topics such as workouts, tips for keeping up with healthy living, healthy meal plans, and more. You want to stay focused on industry topics to ensure that you’re driving the right leads to your page.
You’ll also want to post content frequently. Posting content frequently increases its effectiveness and helps you reach leads that are searching for different personal training topics. By sharing content often, you will reach leads searching for healthy diet information and workout information.
Content marketing is an extremely valuable method for attracting new leads to your page. You’ll obtain leads that will help your personal training business grow.
3. Social media marketing for personal trainers
If you’re looking for ways to get personal training clients in a gym, social media marketing is the answer. Social media marketing helps you connect directly with interested leads. You can share valuable information with them that gets them to hire your personal training business.
Social media is a great way to promote your personal training business. There are numerous social media sites you can use to reach interested leads. This includes Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
In fact, 77 percent of U.S. Americans have a social media profile. This is a great opportunity for you to reach people and provide them with valuable information.
Social media sites allow you to run paid advertisements to reach new leads. You can target specific people who you think would be interested in your services.
These ads seamlessly fit into their newsfeed. The only indication of your ad being an ad is the word “Sponsored” tagged in the post.
Your ad type will depend upon the platform you use. Most social media platforms allow for photo and video ads. Some take it a step further and allow for you to run carousel photo ads.
These ads typically run on a pay-per-click model, similar to PPC ads. You only pay if people click on your ads in their news feed. There is also an option to run ads to gain impressions if your goal is to earn more brand familiarity and exposure.
After you obtain new leads, you can use your social media profile to nurture them towards conversion. Provide them with valuable content that engages them and gets them interested in hiring a personal trainer.
Social media marketing is a great strategy to help you earn more valuable leads that you can turn into conversions for your personal training business.
WebFX is a top lead generation company
Lead generations strategies help your personal training business earn leads that are interested in hiring a personal trainer. These strategies will help your business grow and reach new heights. At WebFX, we have over 25 years of experience creating lead generation campaigns for our clients.
We’re a full-service digital marketing company that specializes in lead generation. Our team of 450+ experts will bring their knowledge and expertise to your campaign. We’ll help you create a lead generation campaign that grows your personal training business.
If you’re looking for a company that drives results, look no further than WebFX. In the last five years, we’ve driven over $3 billion in client revenue and over 7.8 million leads for our clients. We know how to create campaigns that drive results for our clients.
Don’t believe us? Just ask our clients! Check out our 1,020+ client testimonials that attest to the awesome work we do!
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