When you want to help your personal training business grow, you must invest in methods that will help you obtain new leads. Social media marketing is a great way for your business to obtain leads that are interested in your business. You can connect with leads directly and provide them with content that gets them interested in your business.
On this page, we’ll share three social media marketing tips for your personal training business. If you need help creating a campaign that drives valuable results for your business, call us today at 888-601-5359 to speak with a strategist.
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How does social media marketing work?
Social media marketing involves interacting with your audience and sharing content that gets them interested in your personal training business. Aside from email marketing, it’s one of the few methods where you connect directly with interested leads.
There are many social media platforms you can use to market your business. Let’s take a look at three of the most popular social platforms:
1. Facebook for personal trainers
Facebook has over 2 billion active users that engage on their social site. It’s one of the oldest active platforms on the Internet. Many users connect with their friends and family on this platform.
Users on Facebook can connect with businesses and follow pages. It’s a great way for you and your audience to connect and share information. You can share content in the form of links, polls, photos, videos, and more. Facebook makes it easy for you and your audience to share content.
2. Twitter for personal trainers
Twitter is a popular platform that focuses on delivering messages that are quick and generally short. The site recently raised the character limit from 180 characters per post to 280. Since then, this has benefited users by providing a more efficient delivery of information.
On Twitter, you can post links, photos, videos, GIFs, and more. You can also retweet others’ posts on your own profile.
The nature of this platform allows you to post an abundance of content at one time. Since people are constantly tweeting and sharing information, you can post dozens of times a day without overwhelming your audience. It’s a great platform for getting your brand in front of your audience and helping them build brand recognition.
3. Instagram for personal trainers
The platform focuses solely on sharing visual content. One unique thing about Instagram is that it’s a very visual platform where people can “love” and comment on content. It also has a feature for live video streaming, making it a great platform for personal trainers who want to share engaging photos or real-time videos.
These are three of the most popular platforms in social media marketing, but there are many others you can use to reach leads for your personal training business.
With all of these social platforms, there is the option to create paid advertisements as well. Each social site has their own set-up to create ads and attract valuable leads to your social media page. It’s a great opportunity to grow your personal training business.
If you’d like to know more information on social media platforms, call us at WebFX. Our team of over 500 social media experts is dedicated to helping you grow your personal training business online!
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3 social media marketing tips for personal trainers
So, how do you get started with social media marketing? Here are four tips to keep in mind as you start your campaign.
1. Research your target audience
If you want to see success with your social media marketing campaign, you must research your target audience. Knowing your target audience helps you create a campaign that gets them interested in your personal training business.
So, what do you do if you don’t know your target audience?
If you don’t have your target audience set, you must figure out who is in your audience. You must establish who you are trying to target if you want to see success with your campaigns.
Think about who is most likely to hire a personal trainer. Focus on information like demographics, socioeconomic status, hobbies, and more. This will help you focus on people that would hire a personal trainer.
You’ll want to refine your audience as much as possible. You may have men and women that are interested in hiring a personal trainer. Instead of lumping them together into one audience, you can segment them to create two separate groups.
Within these two groups, you can further segment all the men and women by their interests, hobbies, and more. It helps you break down your audience, so you can deliver more tailored content.
When you have your audience segmented, you’ll want to research into their interests.
This will help you understand the type of content that will appeal to different groups. You will create a more effective campaign when you know your audience better.
2. Post a variety of content
If you want leads to take interest in your business and remain engaged, you must post a variety of content. You want to appeal to different groups within your audience, so it’s best to create different types of content to appeal to them.
This is why it’s important to research your target audience and know them well. It helps you understand the type of content that is most effective for different segments of your audience.
You can post a variety of content to engage your audience. The type of content depends upon the platforms you are using. You can post photos, videos, links to content, and more.
This provides you with a great opportunity to engage your audience and build interest in your personal training business. You can create a video showing how to do certain exercises or use an infographic to show the step by step way to do them.
Posting a variety of content will keep your feed fresh. Your audience will remain interested and engaged on your page.
3. Post frequently
If you want your audience to remember your personal training business, you must post frequently. Your audience follows friends, family, businesses, celebrities, and more. Their newsfeeds are constantly filled with a variety of information from different social media users.
You must get your business to stand out from the crowd. If you want your audience to see your posts and build brand familiarity, you must post frequently. It will help you keep your brand in the forefront of people’s minds.
So, how frequently can you post on social media?
The answer depends on the platform you use. With platforms like Facebook, it’s acceptable to post only a few times a day. The nature of Facebook’s newsfeed makes it difficult to post multiple posts without clogging up a user’s feed or annoying them.
On the other hand, platforms like Twitter make it easy to post dozens of times a day. Seeing multiple tweets from the same business isn’t unusual and doesn’t overrun your audience’s newsfeed.
To figure out what’s best for your business, research the platform and your target audience. This will help you find the right amount of posts for your personal training business.
WebFX can help you get your social media marketing plan in shape
Social media marketing is a great opportunity for your personal training business to connect with interested leads. You can help your business earn more conversions by connecting with and nurturing these leads. At WebFX, we have years of experience creating social media marketing plans that drive results.
We’re a full-service digital marketing company that specializes in customized social media campaigns. We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. Our social media-savvy team will help you create a campaign that drives success.
If you’re looking for a company that knows how to drive results, look no further than WebFX. To date, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients. We focus on creating campaigns that help our clients grow their business.
Don’t believe us? Just ask our clients! Check out our 1090+ client testimonials that attest to the great work we do for them!
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