In the competitive rehab industry, a solid marketing strategy is essential if you want to stand out from the competition. You want to be there for your clients, but if they’ve never heard of your facility, they will likely turn to another option.
At WebFX, we work with many rehab center clients, and we know what it takes to reach the right audience online.
Call 888-601-5359 to speak with a strategist about drug rehab marketing strategies from WebFX, or keep reading to learn more about the digital channels that matter most for rehab centers.
Marketing is the key to the success of your drug rehab center, and helps ensure that when a potential client picks up the phone, your center is the one they call. With Internet marketing strategies geared towards drug rehab, you can maximize the visibility of your center and increase the number of qualified leads.
Potential clients and their families will likely turn to the Internet to research various treatment options and locations. Internet marketing is how you show them that your rehab center is the place to call.
To successfully market your center online, you need a comprehensive strategy that draws from SEO, PPC, social media, and other channels depending on your overall goals.
Your website should give visitors a snapshot of your facility, and it needs to contain all the information necessary to establish trust with people who find it through search engines like Google. If your drug rehab center isn’t visible online, you’re likely missing out on leads.
As a drug rehab center, you want to reach new clients and their families and help them get the treatment they need. But drug rehab marketing is a delicate matter. Internet marketing makes it easy for people who need your services to find you on their own terms, and online strategies help you maximize your marketing budget.
Let’s take a look at a few common drug rehab marketing strategies and how they can help your center increase qualified leads online.
Search engine optimization is one of the most cost-effective ways to improve your visibility online. When you improve your rankings in search engines, you can reach clients where they’re already looking.
Potential clients and their loved ones often use search engines like Google to search online for service providers in their area. That means that your drug rehab center needs to show up in the top results. Optimizing your site is a great way to ensure that potential clients find your site when they’re ready.
SEO allows you to optimize your site for treatment-related keywords that your potential clients search. It can also increase the authority of your site by building links from other credible websites. SEO is an ongoing process, though, and it requires consistent work to see results.
Bill Craig WebFX President
Pay-per-click advertising (PPC) is a great way to reach clients while you establish organic rankings. The exact process for setting up PPC ads varies by platform, but the premise is the same.
You create an ad and choose which keywords you want it to display for. Then, you determine how much you’re willing to pay when someone clicks your ad.
For example, you can set your ad to display when people search “drug rehab.” If your bid is among the highest for that phrase, your ad will display. When people click on your ad, you’ll be charged the amount of the bid. But if nobody clicks your advertisement, you won’t pay a cent.
Be sure to take note that you'll need to become LegitScript certified before placing ads in Google Ads for your rehab center. LegitScript ensures that your rehab center is legit and that your ads aren't scamming clients.
One of the main benefits of PPC is that you don’t have to wait for results. But there are a few challenges with using PPC for drug rehab centers. Google AdWords doesn’t allow advertisements for drugs or alcohol. So even though you aren’t promoting them, you have to be careful about the keywords you target.
Also, because rehab is such a competitive industry, drug rehab has some of the highest costs-per-click. In order to see results, you have to be prepared to make a serious investment. To get the biggest bang for your buck, focus on targeting niche keywords that will generate more qualified traffic. Broader search terms are usually more expensive, and don’t always convert well, even if people click on your ads.
Considering that 71% of all adults with Internet access use social media, platforms like Facebook, Twitter, and Pinterest are great for reaching potential clients. One advantage of social media marketing is that it allows you to connect with clients and their loved ones on a personal, relaxed level. Maintaining a supportive social media presence shows that you genuinely care about recovery.
But you have to be careful what you share on social media. Unlike most businesses who share photos of events and happy customers, drug rehab centers have a serious privacy concern. However, you can still create a successful social media presence by sharing relevant news articles and blog posts.
Posting inspirational content, such as uplifting quotes and images, is another great way to reach potential clients on social media. Your followers will likely appreciate the support and share or comment on your content.
When you use social media to start a conversation with potential clients and their families, you can engage in a way that reflects the environment of your drug rehab center.
Email marketing can be an effective way to maintain relationships with people who are interested in your services, and it allows you to reach them right in their inboxes.
But email marketing is only useful if your content resonates with readers. Drug rehab centers can’t just send mass emails to a giant list of potential clients. Because of privacy concerns, you have to tactfully build your subscriber list. Including opt-in forms in various locations on your website is a great way to encourage people to subscribe without feeling pressured.
Potential clients might not be ready to contact you when they first discover your site, but email marketing allows you to keep in contact with them and share relevant information about your services. Fostering these relationships is huge and gives you a leg up against the competition.
Your website is often the first point of connection between your drug rehab center and potential clients, so it’s important that it accurately reflects the environment of your facility and your approach to drug rehab. If your website makes a poor impression, potential leads are more likely to turn to competitors.
Your website needs to be easy to navigate, and visitors should be able to easily find the information they are looking for. You’ll also want to focus on incorporating elements that establish trust, like testimonials, staff bios, and videos.
Finally, your pages should load quickly and efficiently. This is an important since site speed and ease of use play a role in search engine rankings.
Ultimately, your drug rehab website should encourage visitors to take action and call your center.
Now that you understand the importance of marketing your drug rehab center online, you might be wondering how you can get started. At WebFX, our team of experts understands what it takes to set your rehab center apart from the competition. We’ll work with you to create a custom plan designed to attract potential clients and their families.
An industry leader, WebFX can optimize your online presence and allow you to focus on treating clients in need of your services.
Are you interested in learning more about how to create a successful Internet marketing plan for your drug rehab center? Contact us today to find out more about our pricing for rehab facilities. We would love to work with you!
Find out how WebFX can improve your drug rehab facility’s online presence. Call 888.449.3239 or contact us online today for a free evaluation.
Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.