When people need to find an urgent care center, they’re often in a hurry. Many people will go for whichever result comes up first in Google. Of course, sometimes the top results aren’t organic rankings, but paid ads — which is why paid ads are worth pursuing.
When your urgent care center runs pay-per-click (PPC) ads through Google, you’ll be able to draw in new patients in a shorter amount of time than you would normally. If you’re looking to gain new patients, PPC for urgent care centers is a great way to do it.
But when you’re new to PPC, it can be hard to get the best results right from the start. To make things easier, you can partner with WebFX — the PPC agency with over 1020 client testimonials — for our PPC services.
Traffic attracted through PPC advertising yields 50% more conversions than organic advertising.
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What is urgent care center PPC?
PPC is a digital marketing tactic where your urgent care center displays paid ads at the top of Google search results. The ads look similar to organic search results, but with an “Ad” label in the top corner.
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How does urgent care center PPC work?
To launch a paid ad campaign, you’ll probably want to use Google Ads. Inside Google Ads, you can design your ads and the landing pages where they link. However, before you make your ads, you’ll want to come up with a list of keywords to target.
By targeting specific keywords, you’re telling Google which searches to display your ads for. You don’t want your ads to show up for searches unrelated to urgent care because no one would click on them. You want to select keywords relevant to you.
Once you have a list of keywords, you can bid on them in Google Ads — that is, you can tell Google how much you’re willing to pay for someone to click on your ad. Bear in mind, though, that you only have to pay for an ad when someone clicks on it.
When someone searches for a keyword, Google will display ads from bidders based on:
- Bid amount
- Quality score (Google’s assessment of an ad campaign’s overall quality)
Whichever ads have the best bid optimization — and, more importantly, the highest Quality Score — will get displayed at the top of search results, hopefully drawing clicks and conversions.
5 fantastic features of PPC services from WebFX
When you start a PPC campaign, it isn’t always easy to figure out — particularly if you’re new to it. That’s why WebFX offers urgent care center PPC services to give your marketing the boost it needs.
Read on to learn about five of the main features of our services!
1. Keyword research
Keyword research is one of the first stages of PPC for urgent care centers, and it’s one of the first ones we’ll help you optimize. Right from the start, we’ll set to work finding the best keywords for your center to target.
We’ll look for keywords highly relevant to your center, but also for those that have a high enough search volume to generate plenty of potential patients for you. Valuable marketing tools, combined with our over 25 years of experience, will help us develop the best options.
In addition to these keywords, we’ll also help you compile a list of negative keywords, which are keywords where you want Google to avoid displaying your ads. Negative keywords are great for helping you prevent wasted ad spend.
2. Landing page design
Landing pages are an essential part of any PPC campaign.
You might create the most compelling ad in the world, but it won’t matter if users aren’t drawn in by what they see after they click on it. The landing page has to meet their expectations and persuade them to convert.
That’s why we put such focus on our landing page design services.
We can craft a stunning landing page to accompany each ad you create. Each landing page will center around a single call to action (CTA), with compelling visual design and minimal text.
We’ll also ensure your landing page’s content matches your ad copy, so no one ends up encountering something different from they expected.
Remarketing refers to marketing that targets users who have already visited your website, and it’s a fantastic strategy to apply to PPC. Users who have already visited your site are the most likely to have interest in your urgent care center, and therefore the most likely to click.
In Google Ads, you can use remarketing lists for search ads (RLSA) to harness this tactic. Google can track which users visit certain pages on your website, and you can then tell it to target a specific set of ads to those users.
WebFX will help set this process in motion for you.
By tracking the right pages on your website and reaching out to people who already have a vested interest in you, we can do a lot to help you boost your conversions.
4. Audience targeting
The more specific your target audience is, the better off you are. If it gets too broad, you’ll end up targeting large numbers of people with zero interest in your urgent care center. That’s why you can benefit from using custom audiences in Google Ads.
Custom audiences allow you to target users based on specific traits, including:
WebFX will help you create the perfect custom audiences for your urgent care center, piecing together all the right traits to reach the people most likely to be influenced by your ads.
5. Ad monitoring
The first time you put together an urgent care PPC campaign, it’s like a rough draft. You don’t know what’s going to work and what isn’t. To find that out, you have to monitor the results — and then you have to rework your ads accordingly.
WebFX understands that you don’t have time to watch your ads all day long, so we’ll do it for you. We’ll keep a close eye on key metrics in Google Ads like click-through rate (CTR) and conversion rate to see which ads drive results and which ones don’t.
For underperforming ads, we’ll either pause them or help you figure out how to reoptimize them, so they’ll bring in more conversions.
Give your urgent care PPC a boost with WebFX
Need a hand getting your urgent care center PPC off the ground? WebFX would love to help you out! We’ve been driving superior results for our clients for over 25 years, and we’ve got no plans of stopping anytime soon.
With our PPC services, you’ll get help with all the features listed above and more. You’ll also receive a dedicated account representative to keep you informed about everything that we do for your PPC. We know PPC for urgent care centers, and we can show you firsthand.