Did you know that the average user spends 28% of their Internet time on social media? That may not be surprising, considering how prevalent social media has become in the past decade. People love to spend time there, and that makes it a prime marketing opportunity.
When you market your urgent care center on social media, you can reach your audience right where they are and show them what your clinic has to offer. Then, when they need a clinic down the road, yours will be the first one they think of.
But how should you manage social media for urgent care centers? We’ll answer that question below with some professional urgent care social media tips.
Read on to learn more, and then partner with WebFX — the agency with over 1,020 client testimonials — for our social media marketing services. Just call 888-601-5359 or contact us online to get started today!
7 top-notch urgent care social media tips
When people engage with your clinic on social media, they’ll soon become familiar with your brand. When they need urgent care in the future, your name will likely be the first one to appear in their heads, providing you with plenty of new patients.
Here are seven urgent care social media tips to help you optimize your campaign!
1. Choose the right social media platforms
The first step to launching a social media campaign is figuring out which platform or platforms you intend to use. There are a variety of social media platforms available to you, including:
Your platform choice mainly depends on where your target audience is online. Look at your past patients to determine what demographics are most common at your clinic, and then do some research to decide which platforms those demographics are most commonly found on.
Here’s a video to help you learn more about choosing a social media platform:
It may be that you only need to market on one specific network. Alternatively, you may feel the need to create an account on more than one platform. Either way, make sure your decision is informed by where your audience is online.
2. Interact with users
Social media is meant to be, above all, social. To harness its full potential, your marketing should focus on engaging with your audience. That doesn’t simply involve them reading your posts — it also involves you reading theirs.
Many users will come to you with questions and comments, and you should try to respond to as many of them as possible. If someone tells you that one of your blog posts was informative, be sure to thank them. If someone asks you about your hours, take the time to answer.
In short, social media should act as a form of two-way communication. It’s not just there for you to talk to your audience. It’s also there for them to talk to you and for you to listen. When you do, your audience will feel a much stronger connection to your clinic.
3. Create helpful infographics
Urgent care center social media is all about engaging users, and one of the best ways to do that is with informational marketing materials like infographics. Infographics allow you to present helpful information in a visually compelling way.
As a medical facility, you’re the expert on various health-related topics, and your audience will appreciate you keeping them informed about ways to stay healthy or how to respond to certain ailments. What’s more, the format of infographics will catch and hold their attention.
As people grow to think of you as their local medical expert on social media, they’ll be more inclined to visit you when they need a doctor.
4. Produce informative videos
As successful as infographics are at engaging users, videos are even more so. The combination of colorful graphics and moving visuals is eye-catching, making video a fantastic way to pause users’ scrolling for a moment.
Your social media videos shouldn’t be too long — you don’t want users to grow bored. Aim for between 20 and 90 seconds on most of your videos.
As for the information in the videos, it can be a variety of things. You can teach people about a certain medical condition, introduce them to your team, or even advertise your clinic directly.
Whatever you use your videos to convey, be sure they appear short, professionally produced, and engaging to users.
5. Manage social media reviews
One thing you can expect to find on many social media platforms is reviews — or, at least, posts about people’s experiences at your clinic. If someone has a notable experience there, they’ll often want to say so.
To address this, you can practice review management on your social media pages. When you see someone leave a positive review of your clinic, you can thank them and encourage them to come back when they need to.
When someone leaves a negative review, on the other hand, try to resolve the issue.
Publicly apologize for whatever caused their frustration, and then message them privately to try and make it up to them. With any luck, you can turn many of your unhappy patients into happy ones.
6. Create a social media calendar
When you run a social media account for your clinic, you want your posts to stay on a relatively consistent schedule. People should have a clear idea of when your posts will appear, without any unexpected gaps or inactivity.
But you can’t be at the computer every second of every day.
That’s why you can benefit from scheduling your posts. Using a social media management platform like Hootsuite, you can create a social media calendar and then schedule your posts to go live at certain times.
The result is your account can have posts going up even when you’re busy with something else!
7. Run paid social media ads
Organic social media posts aren’t the only way to reach people through social media for urgent care centers. Most platforms also offer the option of running paid ads.
Many paid social media ads look similar to organic posts, but have an “Ad” or “Sponsored” label attached. They can appear right in users’ feeds, making it easy to reach new people with them.
Best of all, you can target them to specific demographics, including:
These targeting options enable you to direct your ads to the exact audience you’re hoping to reach. Just like your organic posts, your ads can help enforce familiarity with your brand, leading people to think of you first when they need a clinic.
Hear What It’s Like to Work With WebFX!
“WebFX has completely transformed my practice. With their support, I have expanded my practice significantly and grown exponentially. I could not have expanded to this degree, nor this quickly had it not been for the incredible efforts provided by WebFX and my team.”
WebFX can optimize your urgent care center social media
Want to harness the power of social media to bring in new patients for your clinic? WebFX can help! We know urgent care center social media, and our more than 25 years of experience gives us all the skills we need to drive results for your campaign.
With our social media marketing services, you’ll get help optimizing your marketing for every one of the urgent care social media tips listed above. You’ll also receive a dedicated account representative to keep you in the loop about everything we do for you.
- Social Media for Atlanta, GA
- Social Media for Baltimore, MD
- Social Media for Boston, MA
- Social Media for Charlotte, NC
- Social Media for Chicago, IL
- Social Media for Cleveland, OH
- Social Media for Columbus, OH
- Social Media for Dallas, TX
- Social Media for Denver, CO
- Social Media for Detroit, MI
- Social Media for Ft. Myers, FL