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Pay-per-click (PPC) is one digital advertising tool urologists can benefit from. These paid ads appear at the top of search results and help you drive patients looking for a urologist’s help.

On this page, we’ll explore the benefits of PPC for urologists and three core elements you need in your PPC ads. Keep reading to learn more!

And if you need help getting your PPC campaigns off the ground, WebFX has a team of 500 advertising experts that can help you gain a higher ROI with your ads. Contact us today to see how we can help you earn more patients for your practice!

Read More: How to Do Digital Marketing for Urologists

3 benefits of investing in PPC for urologists

Investing in urology PPC offers numerous benefits for your practice, including:

  1. Increased online visibility: Urologists are easier to find with more online exposure. PPC ads put your urology office at the top of search results, so people find you right away when they’re searching.
  2. Targeted audience reach: With effective PPC strategies, you can target audiences in specific geographical locations and demographics. You can also target people based on the keywords they search, which allows you to drive more qualified leads to your practice’s website.
  3. Budget-friendly: If you’re hesitant about investing in marketing strategies, PPC is a good start. There’s no minimum amount you need to spend, so you can set a budget that works for your practice and try it out.

3 core elements to running successful urology PPC campaigns

So, how can you do PPC for urologists successfully? Here are three key components to any successful PPC ad:

1. Industry-relevant keywords

The right keywords can help put your practice on the map. Long-tail keywords are the best keywords to target with your ads.

These keywords are longer phrases rather than single words that target a vast field of concepts and varying user intents. The main benefits of using these are that their search volume and competition rate are lower. The cost-per-click (CPC) is also less based on fewer competitors vying for spots.

You can find keywords by using a keyword research tool. Free research tools exist to evaluate keyword competition, search volumes, or find high-value keywords, although Google is still considered a vital tool that can accomplish the same task. 

Keywords for kidney stone prevention

Identifying these relevant keywords will help your practice put your ads in front of the right people

2. Compelling ad copy

Ads can attract potential patients within the first few seconds. It can also be ignored if there’s nothing eye-catching about it. That’s why compelling ad copy is crucial with urology PPC.

PPC ad for urology services

Concise and persuasive ad copy should highlight unique selling points that make you stand out. Relevant and suitable keywords in ad descriptions must be strong and compel your audience to click on them to find out more, with the ultimate goal of conversion.

Ad extensions will help users learn more about your business like different locations and services to make geolocation simpler if you’re in the area.

3. Optimized landing page

Landing page optimization helps you turn visitors into patients. A good landing page includes a clear description, a call-to-action, and a visual element to keep visitors engaged.

If someone finds your ad copy compelling enough to click on your ad, you need to continue the journey on your landing page. Your landing page should provide additional information about what was in your ad.

If someone was searching for help with constant kidney stones and saw your ad, you’d want your landing page to continue detailing how you can help diagnose, treat, and prevent kidney stones, not go into your bladder cancer services or UTI treatments.

A focused landing page will result in more engagement and revenue from your PPC ads.

Invest in PPC for urologists from WebFX

Navigating your digital marketing can hurt like a kidney stone, but it doesn’t have to. WebFX is a digital marketing agency with over 29 years of experience developing marketing campaigns that drive more patients to practices like yours.

We’ve helped other medical practices drive results that grow their practice and revenue:

Our approach to marketing has real impacts on practices like yours. So why wait? Contact us online or call us today at 888-601-5359 to speak with a strategist about investing in PPC services to grow your urology practice!

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Solving key challenges for urologists

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Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice, hospital, or business.

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