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This page will dive into why you need PPC for yoga studios and some strategies to implement to reap the benefits. Here’s what we’ll cover: 

Read on to learn more! And, if you want more marketing strategies that you can use to grow your yoga studio, sign up for our free newsletter, Revenue Weekly!

What is PPC for yoga studios?

PPC is a type of advertising in which you only pay when someone clicks on your ad. Ads for yoga studios typically promote yoga classes, merchandise, certifications, and other related products or services.

Why Yoga Studios Need PPC

Competing in the yoga industry is anything but relaxing and meditative. You need a PPC strategy to give your studio an edge over competitors in your area.

When users search for local yoga studios, they are more likely to click on the top listings. In search results, the paid results are at the top of the page with a “Sponsored” tag”:

Screenshot of search results for "yoga studios in philadelphia"

These ads put you right in front of users who are already looking for your offerings.

There are plenty of other benefits to yoga studio PPC, including:

  • Increased visibility: PPC ads grow your presence in search results, as well as other digital marketing channels like social media. 
  • Better cost: PPC marketing is a budget-friendly advertising for yoga studios. You can decide how much you want to spend on ads and target specific users instead of trying to reach everyone. 
  • Easy tracking: PPC results are easy to track with tools like GA4. You can measure how many people open your links and end up converting on your site.

How to do PPC for yoga studios

PPC marketing has the power to introduce you to prospective customers who want to visit a studio and take a yoga class. But how do you get started with PPC?

Follow the steps below to begin building your PPC strategy.

1. Understand what you are trying to achieve

Before you start creating your ads, you should establish a goal. Your ads, targeting, and tracking will all depend on what you want out of your ad campaign.

Here are four different goals you may want to achieve with your PPC strategy:

  1. You want to generate leads and find prospects interested in your services or yoga events you host periodically. 
  2. You want to expose your studio to customers who might be interested in your services and want to understand more about your business. 
  3. You want to increase your web traffic and gain more information about the users who visit your site, such as the devices they use, their geographic location and the most visited pages. 
  4. You want to increase sales through transactional keywords, like “local yoga events” or “yoga equipment for sale in [city].”

2. Analyze your competition and market

Standing out from competing studios is essential, and looking at their strategies is the best way to do that. In most cases, you’ll be competing with other yoga studios in your area. However, if you offer virtual yoga classes, ship your merchandise, or offer recorded classes, your competition expands (along with your audience).

Conducting a competitor analysis lets you pinpoint your competitors in the area. These studios use keywords online to target people interested in practicing yoga — you should be targeting those keywords as well and looking for gaps.

Here are some factors to consider for a competitor analysis:

  • Their landing page and web design
  • The keywords they target
  • Their geographic area
  • What social media platforms they use

Based on your research, look at areas your competitors are succeeding and areas they need to improve. Take some inspiration from areas they are doing well in, and then ensure that your business succeeds in the areas they are failing. 

3. Conduct keyword research

Keywords are one of the most effective ways to reach your target audience and remain competitive. Keyword research enables you to determine the best keywords to use in your campaigns, and incorporating them will help you reap significant results. 

Keyword tools enable you to generate keywords that relate to your target audience. They can also give you an idea of what kind of content you need to focus on creating. You must use keywords relevant to your business and decide whether you can afford the cost-per-click (CPC) for the keyword. 

4. Create your ads

Once you understand what kind of ads do well in your market, you can try your hand at creating yours! 

The most important thing to keep in mind when creating ads is ensuring they are clear and concise, as this will affect the campaign’s success. 

  • When creating Google Ads, edit the display URL as this is what customers will click and add words to ensure the URL is descriptive. 
  • Make your headline as engaging and as descriptive as possible.
  • Describe the services you provide and why they are valuable and unique in 90 characters or fewer.

5. Determine your bidding strategy

When creating ads, you must determine your maximum CPC and enter the ad auction. From this, you need to create a bidding strategy, which can be based on three factors:

  • Conversions: These are based on a specific action, such as signing up for a newsletter, buying a service, or downloading a guide.
  • Clicks: This is the best way to generate traffic to your website, as users are directed to your site when they click the link.
  • Impression share: Choose the impressions you want on search engine results pages (SERPs) and decide where your ad will appear on the SERPs, e.g., at the top of the page.

6. Specify audience targeting 

The final step when creating ads is determining the audience you want to reach. Google Ads lets you decide the preferred customer geographical location, so it would be best to choose customers near your studio. You can then specify niche audience segments, like their interests and habits, demographics and how the prospects have interacted with your business.

Bonus: Work with a professional PPC agency for yoga studios

Working with an expert in PPC marketing gives you access to expertise and strategies for your business to achieve constant success. When you work with the team at WebFX, you get a group of 500+ digital marketing experts with 28 years of experience helping businesses like yours. 

Our PPC services include everything from ad creation to implementation to tracking. We offer a comprehensive approach so you can get all the benefits while focusing on managing your studio.

Ready to learn more? Contact us today to discuss your PPC marketing strategy with our personable and polite experts. 

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