Drive Revenue With Construction Marketing Services for Your Company

Another way to reach users in Google search results is to use pay-per-click (PPC) advertising. PPC lets you display paid ads at the top of search results, above the organic rankings. Best of all, you only pay for the ads when people click on them.

Clicking on your ads will take users to landing pages that encourage them to convert. At WebFX, we’ll help you design both the ads and the landing pages. We’ll also help you formulate the ideal keyword bidding strategy to use in Google Ads, helping you target the right searches.

Social media marks another fantastic place to market to users online — unsurprisingly, since social media accounts for 33% of the average user’s Internet time. By marketing there, you can reach large audiences of people and get your construction company on their radar.

As part of our construction marketing services, WebFX will help you perform social media marketing by setting up an account on the platform(s) of your choice. We’ll then develop engaging content for you to post. Your content will inform users about your business and encourage them to hire you.

We’ll also help you run paid social media ads, which you can display in users’ feeds. You can even target those users based on demographics like job title and location to ensure you reach just the right audience.

At the center of all your online marketing is your website. SEO, PPC, and social media all lead users back there, because your site is where users go to convert. 

For that reason, your site needs to have a high-quality web design. It needs to look good and function smoothly to retain traffic.

That’s why WebFX focuses heavily on web design in our digital marketing services for construction. We’ll build a site for you from the ground up, or reoptimize your existing site if you prefer. In either case, we’ll ensure that your site is user-friendly and primed to drive conversions.

If you want people to visit your website, you need to have engaging content. That’s the idea behind content marketing.

WebFX can help you craft compelling pieces of content on your site, ranging from blog posts to videos. Whatever the format, your content will be informational and useful to your potential customers.

As people visit your site to view your content, they’ll become more familiar with you and be more likely to choose your construction company when they’re ready to convert.

Email marketing is another excellent strategy to use in marketing for construction companies — and WebFX will help you get the most from it.

We’ll start setting up email forms across your site where people can subscribe to your emails. As more people subscribe, we’ll help you craft compelling and informative emails that nurture prospects towards becoming clients.

Ultimately, you can use your email campaigns to drive people back to your site and push them toward converting.