Drive Revenue With Construction Marketing Services for Your Company

Want to grab more real estate in the search results? If so, consider adding pay-per-click (PPC) advertising to your list of construction marketing services. PPC ads are paid advertisements that appear at the top of search results, above organic listings.

Having advertisements for your construction company at the top of search results is crucial for building brand recognition and driving traffic to your business instead of your competitors.

At WebFX, we know how to create PPC campaigns that help construction companies drive qualified leads. We’ll help you:

• Identify relevant keywords to target in your ad
• Optimize your ad text for construction keywords and information relevant to your products or services
• Create landing pages relevant to the construction product or service you’re promoting
• Track your construction ads’ performance and adjust them to improve

Promoting your construction company through paid search ads is a great way to drive qualified clients interested in what you offer.

Social media is another place to market to users online — unsurprisingly, since social media accounts for 33% of the average user’s Internet time. By marketing on social media platforms, you can reach people who need construction equipment, want to hire a contractor, or something similar.

If you invest in construction digital marketing services from WebFX, we can help you do social media marketing and advertising on your platforms of choice.

For social media marketing, we’ll:

• Create your account and stylize your profile to fit your construction company’s brand
• Audit any existing social media accounts
• Create engaging posts related to your industry
• Provide 24/7 social media monitoring

If you want to add social media advertising to your construction marketing services, we’ll:

• Set up ad targeting to reach your ideal audience
• Create compelling ad copy and visuals to draw in construction leads
• Track your ad performance and make adjustments based on data

Our team of experts can help you create a revenue-driving social media strategy that helps you earn more construction clients.

At the center of all your online marketing is your construction company’s website. SEO, PPC, and social media all lead users back to your website to learn more about your company and ultimately convert. 

That means you need to invest in having a user-friendly, modern website.

With web design services from WebFX, we’ll craft a website that’s unique to your construction company. Whether you need a brand-new website or your old website needs a refresh, we have a team of 500 design experts that can help you build the website you need.

Our web design services include:

• Custom style
• Website copywriting
• Responsive design
• Content management system (CRM) integration
• and more

At WebFX, we’ve launched over 1600 websites for clients across different industries, including construction. Check out our design portfolio to see the websites we’ve designed!

Your company is an expert in the construction industry. When people need information and knowledge about construction topics, they turn to industry experts. That’s why content marketing is a crucial component of your business’s success.

At WebFX, we know how to create content that helps you establish yourself as a trusted authority in the construction industry. We can help you create over 65+ types of content to appeal to your audience.

With content marketing as part of your construction marketing services, you’ll get:

• Content strategy development
• Creation of content
• Content optimization
• Promotion of content
• Tracking and improvement of content

Our team will deliver a custom construction content strategy that helps you attract people that need your products or services.

As a construction company, your sales cycle takes time. People want to consider their options before making the investment. So, how do you keep them engaged?

Email marketing is a great strategy to keep your audience engaged as they move through the sales cycle. You can continually communicate with them and keep your business at the forefront of their minds.

With email marketing services from WebFX, you’ll get everything you need, including:

• Custom campaign and targeting strategy
• Professional email copywriting
• Subject line testing
• Email subscriber list management and segmentation

With a custom email marketing strategy, you can keep prospects engaged as you move them towards conversion.