Are you a deck builder looking to earn more leads and revenue online?
It’s important to invest in lead generation strategies to help your business reach more customers. So, which lead generation methods are best for deck builders?
On this page, we’ll share the top three lead generation methods specifically for your deck building business. If you want to earn valuable deck building leads for your business, call us today at 888-601-5359 to speak with a strategist!
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1. Use pay-per-click (PPC) advertising to reach more qualified leads
Pay-per-click (PPC) advertising is one of the best methods for generating valuable leads. These are paid advertisements that appear at the top of the search results when users conduct searches. They are tagged with the word “ad” to indicate paid content.
PPC ads operate on keywords which trigger your ad to appear in the search results. It’s important that you choose the right keywords for your PPC campaign, so you appear in the right results.
This means you’ll need to conduct keyword research to figure out the right keywords for your campaign. There are a variety of keyword research tools, such as Buzzsumo or KeywordsFX, that will help you find your campaign’s keywords.
As you look at your options, it’s important to focus on long-tail keywords. These are keywords that contain three or more words. An example of a long-tail keyword is “deck builders near Harrisburg, PA.”
Long-tail keywords are better for your campaign because they drive more valuable leads. Someone searching for a short-tail keyword, like “decks,” might not be a valuable lead for your business. They could be looking for any type of information surrounding decks.
Short-tail keywords also have more competition. Bigger corporations bid on short-tail because they have the budget to do it. This drives up the cost-per-click (CPC) for these keywords, which makes it difficult to rank for those keywords.
To put it simply, stick to long-tail keywords to drive the most ideal leads for your deck building business. You’ll earn more valuable clicks for your budget.
Once you have your keywords selected, you’ll bid for your ad’s placement. You’ll need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. When you conduct keyword research, you’ll get a sense of the keywords worth and be able to determine the right amount.
Your maximum bid and quality score will determine your ad’s placement. Once you have your placement, you will launch your campaign.
PPC is a great method for your budget. It is one of the most cost-effective methods because you only pay when people click on your ad. You don’t pay for impressions, which means you are paying to reach people who are interested in your business.
This method also gives you the freedom to set a budget that works for your deck building business. Whether it’s $200 or $2000, you choose the amount that works best for your budget. It is important to note, however, that the amount you spend will affect your campaign’s success.
PPC is a great, cost-effective way to obtain more valuable leads for your deck building business. You’ll earn leads that you can turn into conversions.
For more resources on PPC advertising or keyword research tools, check out our site or call us today. With over 12 years of experience in PPC marketing, our team of experts are eager to help your deck building business succeed.
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2. Connect with valuable leads on social media
Social media is a great opportunity for your deck building business to connect with valuable leads. It’s one of the few methods that enables you to build a direct connection with your audience. Social media marketing is a great method to attract valuable leads and deliver them personal content that gets them to convert.
You can choose to use several social media sites when you start your marketing campaign. This includes Facebook, Twitter, Instagram, Pinterest, and LinkedIn. The first thing you should do is study your target audience to know which platforms they frequent the most.
Once you have your platform selected, you can start sharing content. The type of content you can share will depend upon the platform. Some platforms allow for various types of content, while others are more limited.
Platforms like Facebook and Twitter allow for a variety of content. You can post statuses, photos, videos, links, and polls. It makes it easy for you to post different types of content to engage your audience.
On these sites, you could post a video of a recent deck building project. You can post a link to a blog that details the steps to take care of your deck in the winter. It’s also an opportunity to share photos of your deck building projects with your followers.
With platforms like Instagram, your content sharing methods are more specific. Instagram only allows you to post photos and videos on their platform. You’ll need to get more creative with your strategy to keep it interesting for your audience.
In addition, many social media platforms offer paid advertising programs. You can use ads to attract valuable leads for your deck building business. It’s a great way to reach leads you may not be able to reach otherwise.
Your paid ad will appear in your leads’ newsfeeds. If they’re interested in your business, they can click on the ad and check out your social profile. It’s a great way to obtain valuable leads for your deck building business.
3. Share valuable information with content marketing
Content marketing is a great way for you to attract leads that are interested in your services. This method involves sharing your knowledge with your audience. When you provide leads with information they need, you attract them more to your decking business.
By creating and sharing content, you establish yourself as an authority in your field. You show your audience that you know your stuff, and they can trust you to do the job. Content creation is valuable in helping you attract interested leads.
You can choose from numerous formatting options to develop your brand’s content. This includes writing blogs, creating videos, constructing infographics, or writing an ebook. Many opportunities are available for you to reach your target audience with content that appeals to them.
Also, keep your content industry specific. You shouldn’t write about topics that aren’t related to your business because these will attract leads that aren’t interested in your services. By focusing on topics surrounding your industry, you’ll attract leads that may need your services.
It’s important to note that content marketing doesn’t always deliver immediate conversions. Even when it doesn’t, it still has a positive impact on your audience. It helps them build brand recognition, which will lead them to choose your business when they are ready to convert.
Content marketing is a valuable way to attract interested leads for your deck building business. You’ll provide them with information they need, which leads them to check out your website even more. If you want to earn more conversions for your deck constructing company but don’t know where to start, call one of our 500+ experts for more assistance!
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WebFX is a top lead generation company for deck builders
If you want your deck building company to grow online, lead generation methods are the best way to help it keep growing. It’s important that you invest in lead generation methods to earn more conversions for your business. At WebFX, we specialize in lead generation methods that drive results for deck builders.
We’re a full-service digital marketing company that offer numerous lead generation strategies to help you earn valuable leads. Our team of 500+ experts will bring their knowledge and expertise to your campaign. With more than 25 years of experience, we know how to deliver lead generation strategies that work.
If you’re looking for a lead generation company that drives results, look no further than WebFX. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. Our team focuses on developing strategies that drive results for our clients first.
Don’t believe us? Just ask our clients! Check out our 1020+ client testimonials and see what it’s like to partner with a top lead generation company like WebFX!
Start earning deck building leads today
We look forward to helping your business grow!