Your website is the heart of your digital marketing plan. It’s the first impression your audience gets of your deck building business. You need to invest in your website to obtain valuable leads that you can turn into conversions.
On this page, we’ll provide you with five web design tips that will help you build a better website. If you need help building your custom website, call us today at 888-601-5359 to speak with a strategist.
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1. Make your design responsive
Responsive design is a crucial part of your website. Since your audience will access your site through different devices, it’s important that every person, regardless of the device they use, has a positive experience.
Not all devices display your site the same way. Imagine trying to view your desktop site on a mobile phone. You’d have to zoom in and out to read the content, and everything would be too small.
If your audience has to do that, they aren’t having a positive user experience. They don’t want to struggle to read the information on your site. It will cause them to leave your site and choose a competitors’ site instead.
To prevent this from happening, implement a responsive design. A responsive design ensures that your site adapts to whatever device a user uses. This will help you ensure that your audience has a good experience on your site.
As you design your site, think about how your audience will see your deck building site on different devices. It will help you create a web design that is more user-friendly for your audience.
2. Choose colors that reflect your business
When you design your website, you want your audience to know it belongs to your deck building business. It’s important that you choose the right color scheme to emphasize your brand.
Many people associate colors with certain brands. For example, people recognize the McDonald’s brand from the yellow and red color scheme. They immediately think of that fast food place when they see those colors, which helps increase McDonalds’ brand identity.
If you already have a color scheme in place, you can migrate that color scheme to your website. Typically, you’ll want to have three to four colors: a primary color, a background color, and one to two complimentary colors.
Using colors you already have in place for your business will help further build brand recognition. It creates consistency for your business and helps you build your brand across all platforms and methods.
3. Make call to action (CTA) buttons stand out
One of the most important elements on each page is the call to action (CTA) button. CTAs are crucial for driving valuable leads to convert.
When your audience first enters your site, they may like the information on your page. They want to take the next step, but they don’t know how. If you don’t have a CTA on your page, you may miss out on these leads because they won’t know how to proceed next.
By incorporating a CTA button on your site, your audience will know what to do next. It’s important that you design your CTA button to stand out from the rest of your page. This ensures that your audience won’t miss it.
If you were to have a dark background on your website, a bright color CTA button would stand out best against it. For example, if you have a dark blue background, a yellow CTA button stands out nicely against it.
It’s important that your CTA still fits into your color scheme. Look at your color selections and figure out which color will stand out best against your background color.
CTAs are a fundamental part of your website. To ensure that you keep leads on your site, design CTA buttons that your audience can easily see and click on.
If you need more information on CTA buttons, contact us or visit our site to browse our resources. Our team of over 150 experts are eager to help you create effective elements for your site to earn more leads!
4. Integrate visual elements
Visual elements are an important part of any site. When leads access your site, they don’t want to see paragraphs of text. They need some relief from the abundance of information.
This is where visual elements come into play. They play a key role in keeping your audience interested in your page and helping break up the text on any page. Visual elements are often what catch your audience’s attention and keep them on your site.
There are three different types of visual elements you can use on your site. The first is photos, which is the most common visual element on sites. Photos help add visual interest to your posts, get your audience engaged with your page, and break up paragraphs of text on your site.
When you post photos on your site, you want to make sure they are authentic. It's best to refrain from using stock photos because they don’t give a genuine feeling to your site. People want to see authentic photos that are related to your business, whether it’s your products or the staff that works for your deck building business.
Another option is videos. Videos are great for increasing engagement time on your website. As platforms like YouTube continue to grow, videos become a more effective way to engage your audience.
Videos are great for helping you deliver valuable information. Instead of typing out paragraphs of information, you can share that information in seconds through a video. Including videos will help you catch your audiences’ attention and get them to listen to your information.
Another way to pass on information visually is through infographics. Infographics are visual ways to present information to your audience. These graphics help you get information across to your audience in a way that is fun and interesting.
All of these visual elements will help you break up text on your site. You’ll create a more engaging and interesting site for your audience. Adding visuals is a great way for you to help your deck building company earn more valuable leads.
We’ve achieved great success with visual elements for our clients, and have the results to prove it. You can even take a look at our portfolio for design inspiration and additional campaign insight for your deck building website.
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5. Use elements for audience engagement
When you get traffic on your site, you want them to connect with your deck building business. It makes it easier to deliver tailored content if you know exactly who they are. That is why you need connective elements on your site.
One option for your site is to include social media icons. You can place these at the bottom of your site. Social media icons are a great option to help you connect with your audience.
If they like what they see on your site, they can choose to follow you on social media. You’ll include the social icons for each site you use. This makes it easy for your audience to connect with your business.
The second option is an email sign-up bar. If leads are interested in your business, they can choose to sign up to receive emails. You’ll want to include an email sign-up bar in your website’s design.
It’s best to keep the bar simple. Place it in the header or footer of your site so your audience always knows where to find it. Only include a bar for leads to input their email to sign up (you can request more information later).
When you input elements to help your audience connect with your deck building business, you make it easier for you to deliver personalized content to them. This will help you earn more valuable conversions for your business.
WebFX will help you build your custom website
A custom website will help your deck building business stand out from the competition. You’ll attract more valuable leads to your page that you can nurture towards conversion. At WebFX, we have more than 20 years of experience creating custom websites that drive results.
We’re a full-service digital marketing company that specializes in custom websites. Our team of 150+ experts will bring their knowledge and expertise to your campaign. We’ll help you create a custom website that works for your deck building business.
If you’re looking for a company that drives results, look no further than WebFX. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on achieving results for our clients first.
Want to know what it’s like to partner with us? Just ask our clients! Check out our 550+ client testimonials to see what our clients have to say about the work we do for them.
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If you’re ready to create a custom website for your deck building business, contact us online or call us today at 888-601-5359 to speak with a strategist.
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