Are you looking for strategies to help your HVAC business earn more local leads?
If so, Google Local Services ads for HVAC companies is a great start. These local ads will help your HVAC business attract more leads looking to hire heating and cooling experts. It’s a great way to help people find your business first.
In this post, we’ll cover the basics of Google Local Service ads for HVAC companies and show you how to get started. If you want to use local service ads for HVAC, contact us online or call us today at 888-601-5359 to speak with a strategist about our Google Local Services plans.
Google Local Services ads appear at the top of Google search results, above pay-per-click (PPC) ads and organic listings. These paid ads help bring local customers looking to hiring an HVAC business to you.
The ad displays three nearby businesses that fit the user’s search query.
Each listing displays the following information:
By looking at this information, users get a company snapshot and can see if your HVAC company fits their needs.
If people like the listing, they can click on it to expand it further and get more information.
Every listing provides an overview of:
Additionally, each listing contains a business bio, where companies can share essential facts about their company. HVAC companies can tell people they're family-owned or provide 24/7 emergency services, for example.
If a user doesn’t like any of the first three listings, they can click on the “More HVAC pros” button to get an entire list of local companies in their area.
On this page, people can filter businesses by services offered. This feature makes it easier for searchers to find the right HVAC company for their needs.
If users find your business through these local ads and like what they see, they can contact you for more information or to book an appointment.
Costs for Google Local Services ads vary.
However, your HVAC company only pays when someone contacts your business from the ad. Whether it’s a phone call or message, you won’t pay until someone reaches out to you.
This process differs from traditional PPC ads.
Typically, you pay when someone views your ad (on the cost per thousand [CPM] model) or when someone clicks on your ad (Cost per click [CPC] model), regardless of whether they stay on your ad or leave right away.
With Local Services ads, you don’t pay until someone contacts your business. This setup means that you’re only paying for leads interested in your services.
The most common question surrounds the Google Guarantee badge. When you conduct a local search that generates Local Service ads for HVAC, you’ll see a Google Guarantee badge at the top of listings.
If you click on a listing, you’ll see the badge appear on the individual listing, too.
So, what is this badge, and why does it matter to your business?
The Google Guarantee badge is a safety net for customers. If your business has a Google Guarantee badge on your local ad, your customers can get reimbursed up to $2000 for a poor job.
When customers aren’t happy with your work or the quality of it, they can file a claim with Google to get money back. People can only file claims reflecting your work and quality.
They cannot file claims on:
If you do quality work for your clients, you won’t need to worry about them making claims.
To get a Google Guarantee badge, Google will vet your company.
You must complete a background check and verify your licensing. You’ll also need to provide proof of insurance.
If your paperwork is in order, and you pass the background check, Google will give your company the Google Guarantee badge.
People are naturally cautious to hire a home services company for the first time.
They hear botched home improvement jobs or experience them first-hand, so they hesitate to hire a new business. Additionally, many invest a significant amount of money into these projects, so they want to ensure they're choosing the right company.
With the Google Guarantee badge, you’ll make your audience feel confident in your business.
People trust Google to provide them with the best options for their needs. People will see Google endorses your company, which is a big deal coming from a highly regarded brand. If they see that Google vetted your company and approved you for the Google Guarantee badge, they’ll feel more confident about selecting your business.
No! While it may seem like these two ads are the same, you don't want to substitute one for the other. Each serves a purpose, and when combined, help you drive more leads to your business.
If you want to establish your company’s presence in Google search results, using both these methods will help you maximize your search real estate.
Google Local Services ads for HVAC companies will help you attract local traffic that’s ready to convert. These leads know what they need and want to find the right company to do it.
PPC ads help build brand awareness and get leads familiar with your business. They can drive leads too.
If people happen to skip past the Local Services ads, they will still see your business through your PPC ad. It’s also great to run PPC ads if your audience isn’t ready to contact you but is close to converting.
The combination of these two ads helps you build brand awareness, get leads familiar with your services, and ultimately get them to contact your business. When you use these two ad types with one another, it helps you drive more valuable leads for your company.
It’s easy to get started with Google Local Services ads for HVAC.
Follow these three steps to get started:
The first step to getting started with Google Local Services ads for HVAC companies is to sign up.
When you sign up, list the services you offer. You’ll also tell Google where you serve clients, so it knows where to put your local ads.
Just like regular PPC ads, you must set a monthly budget for your Local Services ads. Let Google know how much you’re willing to spend to obtain local leads.
Google doesn’t have a minimum ad budget, but the amount you choose will affect your campaign’s outcome.
For example, if you only spend $500 on Local Services ads for HVAC with a cost per contact of $20, you’ll only get 25 leads for that amount. With a budget of $2000, however, you can get 100 leads.
If you’re looking to fill up your calendar with clients, start small and see what your cost per contact average is. Once you know your cost per contact, you can scale your budget to get the number of leads you desire.
To have success with Local Services ads for HVAC, you must find a balance between your budget and capturing enough leads to grow your business. By setting the right budget for your business, you'll create a more effective campaign for your company.
Once you meet Google's qualifications and set your budget, you'll launch your ad.
After your ad goes live, you'll have complete control over ad strategy. If your ad drives dozens of leads, you can start and stop your ad to ensure you don't overbook your business, for example.
When your ad is live, it will keep showing until your budget runs out.
Google Local Services ads are a great addition to any marketing campaign. These local ads will help you bring more clients to your business. It's a great way to fill up your calendar and stay booked throughout the year.
If you need help getting started with Google Local Services ads, we have a team of over 200+ local marketing experts that will help. We’ll help you create Local Services ads that keep your business growing.
Ready to learn more about local services for HVAC?
Call 888.449.3239 or contact us online today to see how WebFX can improve your online performance.