Heat Up Your Revenue With an HVAC Marketing Agency

The answer is simple — you need to if you want to stay competitive in your market.

When people want to find an HVAC company, they’re turning to Google to find a company in their area that suits their needs. They’re looking at local listings, ads, and search listings to find the right HVAC company — 87% of consumers use Google to find and evaluate local businesses.

If you’re not investing in digital marketing, they’re not going to find your HVAC business.

That’s why investing in digital marketing is important for HVAC businesses. It helps you stay competitive in your industry and continually drive qualified leads for your business.

Every HVAC business has different goals and needs, so what strategies work best for your company will depend. Overall, investing in local marketing strategies is a good start — these strategies enable you to drive local leads in your area.

Some local marketing strategies include:

• Local SEO: Optimizing your website for local search terms, like “HVAC company in [location],” will help drive leads in your area.
• Google Local Services ads: These local ads appear at the top of search results whenever someone’s looking for a home service provider near them. It’s a great strategy for driving local leads ready to convert.
• PPC ads: These paid ads also appear at the top of search results and can help drive qualified traffic to your HVAC website.

You can use any combination of marketing strategies to help you promote your HVAC business. If you partner with a top HVAC marketing company, they can help you figure out which strategies will work best for your business.

The cost of HVAC marketing services varies depending on what strategies you choose. Some strategies, like PPC, have flexible budgeting options, while other strategies require a certain level of investment to see success.

Here’s a general range of how much different strategies cost:

If you’ve been relying on traditional marketing methods for your business, it’s time to upgrade your marketing strategies. When you invest in HVAC digital marketing services, you’ll experience benefits such as:

1. Build better brand recognition

Brand recognition plays a critical role in helping your HVAC company grow. When you invest in digital marketing services, you’ll build better brand recognition for your business and expose more people to your company, and boost your local search rankings too.

Let’s look at some stats that show the power of online marketing and building your brand:

1. Brand awareness increases by 80% after viewing a PPC ad
2. 74% of people follow brands on social media
3. 70% of people are willing to learn about brands through YouTube
4. 50% of Americans that follow a brand on social are loyal to it

As you can see, people are willing to learn about brands through digital marketing strategies, and many people experience an increase in brand recognition.

Not only does hiring an HVAC digital marketing agency lead to increased brand recognition, but it creates more opportunities for you to reach people interested in learning about your HVAC company.

2. Drive more leads

When you partner with an HVAC marketing consultant and start running campaigns, you’ll drive more leads for your business. Digital marketing plans allow you to target interested prospects and personalize their experience, making them more likely to choose your company.

Look at some of the stats that back up how online marketing drives prospects to your business:

1. Content marketing drives 54% more leads than traditional marketing
2. Email marketing is the most successful lead generation method, driving 50% more sales than other methods

As you can see from this glimpse into digital marketing, partnering with an HVAC advertising agency help you drive more leads. Not only that, but it lets you drive more leads that convert, which brings us to our next point.

3. Book more jobs and earn more revenue

When you partner with an HVAC marketing specialist, you’ll book more appointments and drive more revenue for your business. Digital marketing helps you reach and engage prospects that billboards and radio spots can’t reach.

Let’s look at some stats about how companies use digital marketing to earn customers:

1. $44 for every $1 spent is the average ROI for email marketing
2. 43% of business-to-business (B2B) marketers got clients through Facebook
3. 14.6% is the close rate of search engines, compared to 1.7% for traditional marketing
4. $8 for every $1 spent is the average return on investment (ROI) of Google PPC ads
5. 6X more conversions happen for businesses that use content marketing

Working with an experienced, results-focused HVAC marketing agency can help you take full advantage of the benefits of digital marketing.

If you want to find the best HVAC marketing agency for your business, follow these best practices:

• Consider your budget: Before you decide on an HVAC marketing company, you need to establish your budget. Knowing how much you want to spend will help you focus on companies that fit within your budget.
• Make sure your marketing company offers the services you want: If you know you want to improve your local presence, making sure the HVAC marketing agency you’re looking at offers those services before going further.
• Look at reviews and testimonials: Reviews and testimonials will tell you everything you need to know about what it’s like to partner with a marketing agency. Check them out to see what people say about partnering with that HVAC marketing company.
• Ask about their communication: When you outsource your marketing, you want to stay in the loop with your agency. It’s important to ask them how they communicate and keep clients updated about campaign progress, so you know what to expect.

You’re ready to invest in improving your HVAC company’s online presence, but who do you turn to for help? At WebFX, we have a team of over 300 experts ready to help you build a better digital marketing strategy for your HVAC company.

We have over 1,100 glowing client testimonials and here’s why:

1. We offer transparent pricing

When you invest money in digital marketing, you want to know how much you can expect to pay right off the bat. You shouldn’t be left in the dark about the costs of digital marketing, which is why we offer transparent pricing.

If you browse services on our site, you’ll notice that we give you marketing costs upfront. We choose to empower businesses with the information they need so they can make the best decision for their company.

Some services will vary with costs because they’re based on how much of the service you need. For example, a small business will need less web design work than a large corporation, so the price is based on the project. Since it’s not a set price, we offer estimate calculators to help you get an idea of the cost.

Some HVAC marketing companies will hide their prices, forcing you to contact them and wait for a response. This setup can lead to miscommunication about services, adding hidden fees later, or omitting services.

If you choose WebFX as your HVAC marketing agency, you can feel confident that you know exactly what you’re getting and how much it will cost.

2. We keep you informed every step of the way

When you choose an HVAC digital marketing company, you want one that keeps you informed about your campaigns. After all, if you’re investing money into these strategies, you want to know where your money is going and if your investment is worth it.

At WebFX, we keep you informed every step of the way. You’ll have a dedicated account representative that you can contact at any time with questions or concerns about your campaign.

We also provide monthly reporting so you can see how your campaign is progressing. We’ll report on your traffic, goals, and return on investment (ROI). You’ll always know what we’re working on with your campaign and how it’s progressing so you can make the best decisions for your HVAC company.

3. We have experience with HVAC clients

When you’re choosing an HVAC marketing agency, you want to partner with one that has experience promoting HVAC companies. At WebFX, we have experience working with HVAC companies across the country.

We create custom strategies for every HVAC client to help them thrive in their location and drive more leads to grow their businesses.

Take Bruni & Campisi, for example. We helped this HVAC company improve their performance in relevant search results, through strategies like SEO and PPC, and reach more local clients. The result? They saw a 524% increase in ad clicks and a 321% increase in goal completion.

We know what it takes to help HVAC companies drive more local leads that help them grow their business.

4. We have the resources

As your HVAC digital marketing company, we provide you with everything you need to run and manage your campaign — including the people and the tools.

To start, you’ll have a team of over 500 experts working on your campaign. We have skilled strategists who will help you implement strategies and track their performance for your business.

In addition to the expert team we provide, we also have software that will help you get the job done.

When you partner with us, you’ll get access to our all-in-one marketing software, MarketingCloudFX, which helps you manage and track various aspects of your campaign. This marketing automation software gives you access to tools that enable you to:

1. Track digital strategy performance
2. Calculate your ROI
3. Manage leads
4. Track phone calls
5. Manage email campaigns
6. Maximize your online reviews
7. And more

We also offer a hassle-free customer relationship management (CRM) platform, Nutshell, that enables you to generate and convert leads with ease. With our CRM for HVAC companies and our top-tier digital marketing solutions, you’ll have all the tools you need to drive revenue for your company.

With an all-in-one tool like this, you get everything you need to drive a successful campaign.

Our clients love working with us because they don’t need to use multiple companies or software programs to manage their campaigns. As your HVAC marketing agency, you get everything you need, all in one place!

5. We know how to drive results

When you choose an HVAC marketing agency, you want to partner with one that knows how to drive results. At WebFX, we drive valuable results for our clients that help them grow their businesses to new heights.

In the past five years, we’ve driven over $6 billion in sales and over 24 million leads for our clients. We know how to create marketing campaigns that help our clients reach local leads and turn them into customers.