10 Effective HVAC Marketing Ideas in 2024 That Drive Revenue
Discover 10 of the best HVAC marketing ideas that can help your business attract new customers, sell more heating and cooling units, hire new technicians, and much more!
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insights from 185,000+ hours of HVAC marketing experience
If you’re looking for marketing ideas for HVAC businesses, you’ve come to the right place!
On this page, we’ll provide you with 10 marketing strategies and ideas for HVAC companies. If you need help with creating your digital marketing campaign, contact us online to speak with a strategist about launching your campaign, or call us directly at 888-601-5359!
Check out our top 10 HVAC marketing ideas below to inspire your strategy!
- Rank for Relevant Local Keywords to Boost Your SEO Ranking
- Run Pay-per-click (PPC) Ads to Obtain More Relevant HVAC Leads
- Invest in Your Website’s Design
- Optimize Your Google Business Profile Listing
- Manage Local Reviews for Your HVAC Company
- Create Content to Attract More Leads
- Connect with Leads on Social Media
- Nudge Leads with Email Marketing
- Create a Referral Program
- Invest in Marketing Tools
1. Rank for relevant local keywords to boost your SEO ranking
Google processes over 3.5 billion searches a day. That means that thousands of people are conducting different searches every day to help them find what they need. It also means that people are looking online for your HVAC services, whether that’s to install a new air conditioning system or get their HVAC unit repaired.
If you want to reach these local leads looking for your HVAC services, you must rank for local keywords to help them find your business first.
Local search engine optimization (SEO) is the process of boosting your website’s ranking in search results to help more people find your business. By targeting local keywords, like “HVAC repair technician in Dallas, Texas”, you’ll help your business connect with people who want to hire an HVAC company.
To find locally-relevant keywords and boost your search rankings, start by conducting keyword research. Keyword research helps you generate a list of viable keywords you can use for your website. It’s a great way to rank for terms that help you connect with valuable leads.
When you look for keywords, focus on long-tail keywords. These are keywords that contain three or more words. An example of a long-tail keyword is “HVAC companies in Harrisburg, PA.”
Long-tail keywords drive better results for your campaign because they are more specific. You will obtain traffic that is looking specifically for your business.
Pro tip: Use a keyword research tool like KeywordsFX to research local HVAC keywords!
Research Local Keywords with KeywordsFX
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2. Run pay-per-click (PPC) ads to obtain more relevant HVAC leads
SEO listings aren’t the only things that appear in search results. Pay-per-click (PPC) ads are a prominent part of the search results too. These paid ads appear at the top of the search results — above organic results — and are tagged with the word “ad” to indicate paid content.
If you’re looking for top marketing ideas for HVAC companies, PPC is a great method to add to your list. PPC ads help you connect with leads that are ready to convert.
In fact, PPC visitors are 50 percent more likely to convert than organic visitors. These leads know what they want, they’re just looking for the right business.
These ads are a great opportunity for you to get your business in front of valuable leads. To start using PPC, you’ll want to select the right keywords for your ad. Similar to SEO, you’ll want to stick to long-tail keywords for PPC ads because they attract more valuable leads and have lower bid amounts.
Once you have keywords selected, you bid for your ad’s placement. You’ll set your maximum bid, which is the most you’re willing to pay each time someone clicks on your ad. Your maximum bid and quality score will determine your ad’s placement.
After you get your placement, you’ll launch your campaign to start attracting HVAC leads.
PPC is a great method for helping you obtain leads looking for an HVAC company. This is one of the most beneficial marketing ideas for HVAC companies to help you obtain more conversions.
Pro tip: WebFX’s PPC services give you access to a team of award-winning PPC specialists who spend their days helping HVAC companies manage their PPC campaign.
Our team can help you manage all aspects of your campaign, from research keywords to optimizing your bidding strategy to creating engage ad copy that sells your HVAC services.
Learn More About Our PPC Services
3. Invest in your website’s design
When users conduct searches, the first thing they see is your website. The minute they enter your website, they judge your business based on your site’s appearance. If you want to make a positive first impression on your audience, you must invest in your website’s design.
Your website is the heart of your digital marketing campaign. It’s important that you take the time to create a unique web design that helps your business stand out from the competition. Website design is one of the top marketing ideas for HVAC because it impacts how your audience perceives your business.
One of the best marketing ideas for HVAC companies is to invest in your website’s design. Considering that most of your digital marketing efforts will direct people back to your site, it’s important that you invest in making it a positive representation of your HVAC company.
When you design your website, it’s important that your design reflects your business. Your website is the place where people will get to know your business and your brand. You want to ensure that your website is a reflection of your brand so you can start to build brand recognition with your audience.
First, start by choosing colors that reflect your business. You want your audience to see your website and immediately recognize your brand. Your color choices will help reinforce your brand further.
Next, you’ll want to design your site to be user-friendly. You want your audience to be able to easily navigate your site and use it to find the information they need. When you keep leads on your site longer, they spend more time getting to know your business, which leads them to choose your HVAC company over the competition.
By investing your website’s design, you’ll attract more traffic to your page and keep that traffic on your page. This is one of the most valuable HVAC business ideas for helping you gain more traction online with your business.
Pro tip: Partner with an experienced web design agency that can help you craft a website that drives traffic and revenue, like WebFX.
Our web designers can help you create a website that represents your HVAC company, ranks well in search engine results pages, and encourages your audience to contact you for HVAC installation and services.
Learn More About Our Web Design Services
4. Optimize your Google Business Profile listing
As a local business, it’s important that you claim your Google Business Profile listing. When users conduct local searches, they trigger local SEO 3-Packs — lists of three local businesses that best fit the user’s search query. Your Google Business Profile listing will appear in these types of search results.
Start by claiming your Google Business Profile local listing if you haven’t claimed it yet. Once you’ve claimed your listing, you can start filling out your listing. You’ll want to include important information such as contact information, photos of your services and company, and information about your company.
By filling out your local listing completely, you’ll get more leads to engage with your listing. They will feel more informed about your business, which can ultimately lead them to choose your business over the competition.
If you want to know how to get HVAC leads, start by claiming your Google Business Profile listing. It will help you reach and engage more people looking for an HVAC company.
Pro tip: Need help setting up and optimizing your Google Business Profile to rank well in the search results and attract more HVAC leads? Check out our complete Google Business Profile guide!
Read The Google Business Profile Guide
5. Manage local reviews for your HVAC company
People are influenced by other’s opinions. When someone checks out a business for the first time, they tend to look at reviews to get a feel for others’ experiences. Your reviews may be the difference between someone choosing your business or a competitor’s business.
People are going to leave positive and negative reviews. It’s important that you pay attention to both types of reviews to help solve problems in negative reviews and thank people for positive reviews. Monitoring and managing local reviews is one of the best marketing ideas for HVAC companies that helps your business grow.
People will review your business on your Google Business Profile listing and your Facebook page. When you receive reviews, take time to acknowledge them, whether good or bad. People don’t expect you to have perfect reviews, but they do expect that you will take the time to address negative reviews.
Managing reviews is one of the many beneficial marketing ideas for HVAC that will help your business grow. You will help build a positive reputation for your business, which will lead to more valuable traffic to your business.
Pro tip: Use a review management tool like ReviewAccelerationFX to monitor and respond to reviews and maximize your number of positive testimonials!
Get More Positive Reviews With ReviewAccelerationFX
6. Create content to attract more leads
Content marketing is one of the most valuable marketing ideas for HVAC companies because it helps you generate valuable traffic for your business. Content allows you to provide valuable information for your audience and build yourself as an authority in the process.
When you create content, you have numerous options for the format. Content formats include:
- Blogs
- Videos
- Ebooks
- Infographics
You want to create a variety of content to keep your audience interested and engaged on your page.
Your content should focus on industry-related topics that your audience is actively seeking. You want to keep it industry-specific to ensure the leads you attract are interested in your HVAC business. Your content is a great opportunity for you to share your knowledge and expertise with your audience.
By creating content, you’ll provide your audience with valuable information, while establishing yourself as an authority in your field. It’s a great way for you to earn valuable leads for your business. If you’re looking for the best marketing ideas for HVAC companies, content marketing is a great place to start.
Pro tip: Don’t have the in-house resources or expertise to continuously create unique custom content? Partner with a content marketing agency like WebFX!
We have a team of in-house copywriters and editors who specialize in HVAC industry topics to help you create content that ranks well in search engines, provides helpful information and answers to your audience, and encourages people to call your HVAC company.
Learn More About Our Content Marketing Services
7. Connect with leads on social media
If you want to know how to get HVAC leads, start by using social media marketing to build a connection with your audience.
There are multiple platforms you can use to connect with your audience. These social platforms include:
These are all great platforms to help you connect with your audience.
Once you select your platform, you can start posting valuable content for your audience. You can cover multiple topics in your industry and provide your audience with valuable information about those topics. It’s a great way to attract them to your page.
You want to create posts that engage your audience and get them interested in your business. There are numerous types of social media content you can post, including polls, photos, videos, blog posts, and more. Regardless of the type of content, you want to ensure it’s interesting and engaging for your audience.
By creating a social media profile for your HVAC company, you’ll help your audience connect with your business. It creates one of the top marketing ideas for HVAC companies that want to connect with their audience and deliver tailored content.
Pro tip: Our social media services help you reach and engage potential customers on the social media platforms where they spend their free time.
Our specialists can help you post regular custom content, monitor mentions of your company across social media, respond and engage with your audience, and launch highly-targeted advertisements.
Learn More About Our Social Media Marketing Services
8. Nudge leads with email marketing
Email marketing is a valuable way for your business to connect with leads and encourage them to convert. It allows you to send information directly to your audience and get them to engage with your business.
To obtain leads for your email marketing campaign, start by building a subscriber list. You can earn subscribers on your website by integrating an email sign-up bar. This is the best way to earn organic email subscribers that are interested in your business.
Once you have a list of subscribers, you can start sending emails to interested leads. You’ll want to send content that is personalized and tailored to your audience. This will make them more likely to engage with your page.
Email marketing is one of the most valuable marketing ideas for HVAC companies because it helps you build a personal connection with your audience and send them valuable content that interests and engages them.
You can send them deals, specials, information, and more. It’s a great way to connect with your audience and provide them with information they need. Email marketing will help you earn more conversions for your business to help you continue to grow.
Pro tip: Use an email marketing tool and customer relationship management (CRM) platform like Nutshell to segment your email list, personalize your emails, send automatic emails, and more!
Use Nutshell to Level Up Your Email Marketing
9. Create a referral program
Referral programs are a great opportunity for your business to earn valuable leads you know are interested in your business. With a referral program, your audience helps you obtain valuable leads for your business.
When you’re looking for new leads, you can always turn to your current customers and allow them to help you find valuable leads for your business. Your customers may have a friend or family member who is looking for an HVAC company. By creating a referral program, you can obtain valuable leads for your business.
You can offer a discount or special offer to current customers that refer others to your business. It’s a great way to get new people in the door and help your business continue to grow. This is one of many creative marketing ideas for HVAC that will help your business continue to grow.
10. Invest in marketing tools
Marketing tools are a great way for you to manage your HVAC digital marketing campaign. When you’re running an SEO, PPC, Email marketing, and social campaign, it’s hard to keep track of everything and ensure it runs smoothly. By investing in marketing tools, you can help your business stay organized.
There are plenty of different types of tools you can use for your campaign. For example, you can use a tool like MarketingCloudFX to help you keep your campaigns organized and monitor your campaigns. If you want more specific tools, EmailMarketingFX can help you create, send, and manage your email marketing campaign.
These tools are valuable for helping you operate your campaigns smoothly and efficiently.
Start putting your marketing ideas for HVAC into action
Now that you have all the marketing ideas you need, you can start creating your digital marketing campaign. It will take time and effort to develop your campaign, but you will end up obtaining more valuable leads for your business in the process.
If you don’t have the time to dedicate to developing your marketing ideas for your HVAC company, WebFX can help. We have a team of over 500 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives more traffic and leads for your business.
Ready to start growing your business? Contact us online to see how we can help you get started!
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- 24 million leads generated for clients
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Table of Contents
- 1. Rank for Relevant Local Keywords to Boost Your SEO Ranking
- 2. Run Pay-per-click (PPC) Ads to Obtain More Relevant HVAC Leads
- 3. Invest in Your Website’s Design
- 4. Optimize Your Google Business Profile Listing
- 5. Manage Local Reviews for Your HVAC Company
- 6. Create Content to Attract More Leads
- 7. Connect with Leads on Social Media
- 8. Nudge Leads with Email Marketing
- 9. Create a Referral Program
- 10. Invest in Marketing Tools
Solving key challenges for HVAC companies
Our website isn’t ranking in the search results for HVAC services
When people need HVAC services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your HVAC services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
