As a business owner, you’re always focused on how you can help your business grow. You want to gain new leads and use the best methods possible to reach them. One of the best ways to gain new leads is to grow your digital presence.
The digital world offers many opportunities for your business to grow and gain new leads. With all of these options, it is difficult to know which ones suit your business best. How do you know which ones will help you reach the most leads?
On this page, we’ll discuss the top three ways for your landscaping business to reach new leads online. If you need help figuring out the best options for your business or want to learn about other options, call us today at 888-601-5359 to speak with a specialist!
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1. Pay-per-click (PPC) advertising
Pay per click (PPC) advertising is one of the best ways to begin reaching leads. These advertisements appear at the top of the search results when users conduct searches.
PPC ads are triggered by keywords. These keywords determine when your advertisement will appear in the search results. There are two types of keywords that businesses use: short tail and long tail.
Long tail keywords are the ones you want to use. These keywords contain three or more words. An example of a long tail keyword is “landscaping company in Harrisburg, PA.”
These keywords are more specific than short tail keywords. Short tail keywords only contain one or two words. They tend to be generic terms like “landscaping” or “landscaping company.”
It is better to focus on long tail keywords rather than short tail keywords. These long tail keywords are better for numerous reasons:
- More qualified leads: By utilizing long tail keywords, you’ll drive in more credible leads. When users conduct searches, they use specific keywords. They conduct more specific searches so they can get the results that best suit what they are seeking. Customers that are seeking out a business aren’t searching in short tail generic terms. They are using long tail keywords to find businesses that fit their needs. You want to use long tail keywords so you can capture these more qualified leads.
- Lower cost-per-click (CPC): Short tail keywords have a lot of competition. The terms are generic, and many companies compete for top ranking spots for these keywords. This increases the cost-per-click (CPC). When you have a high CPC, it can strain your budget. If you have a budget of $2,000 and the CPC is around $30 (which many short tail keywords can be, if not higher), you won’t be able to get as many clicks. With long tail keywords, the cost is often only a couple of dollars. With a budget of $2,000, you can get many more clicks on your advertisement than with long tail keywords. It is ideal to have a lower CPC so you can fit more clicks into your budget. When you can enable more clicks, you can drive more leads to your business. Once you select your keywords, you’ll bid for placement in a search engine’s sponsored links.
How does the bidding system work?
PPC operates on a bidding system. Companies indicate how much they are willing to pay per click for an advertising spot. This amount is called the maximum bid.
This maximum bid is not set in stone. You can change it as you need.
Your maximum bid and quality score will determine your ad placement. A high maximum bid doesn’t secure you the top spot. For example, if you have a great quality score but a low bid, you can secure the top spot over someone with a high bid and low quality score.
Now that you understand how PPC works, let’s take a look at four of the top benefits of PPC advertising.
Benefits of PPC
There are many reasons why PPC is a good choice for your company:
1. You can control your budget
As a landscaping business owner, your budget is something that is important to you. You make monetary decisions every day that affect your budget. So, how does PPC work with your budget?
This option is extremely budget-friendly. You set the amount you want to pay per click. If you only want to pay a few dollars per click, you can do that without incurring additional costs.
When you create your PPC campaign, you set a budget. No matter your budget, you’ll never have to worry about overspending on your PPC campaigns because they are designed to keep your budget intact while earning you the highest possible ROI.
2. You’ll reach more qualified leads
PPC helps you reach more qualified leads. PPC visitors are 50% more likely to make a purchase than organic visitors.
With PPC, you can reach people who are already searching terms related to your business online. This means the people who click on your PPC ads will be more qualified leads. In other words, they are the people who are most likely to become customers.
3. You can monitor the results
One of the most favorable things about PPC is that you can see immediate results. As soon as your campaign launches, you can see how people interact with your advertisement. This enables you to change your ad if it is not as effective as you would like.
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2. Social media marketing
As a landscaping company, social media is a great opportunity for your business to obtain new leads. Social media sites like Facebook, Twitter, Instagram, Pinterest, and LinkedIn offer great opportunities for your business to reach new clients.
These social sites are a great opportunity for your business to connect with consumers. You can share a lot of information on these sites about your company. These sites enable you to share important information, like your address, hours of operation, contact information, and more.
As a landscaping company, social media is a great opportunity for you to share pictures and videos of the work you do. People want to know your business does good work. By posting visual elements on your site, people can get a good idea of your work.
If your business has a blog, you can share posts on these sites. If you don’t, you may want to check out the impact a blog can have on your business. This is a great way for your followers to share your content and posts with their friends and family.
The best part about social media is that you don’t need to pay to have a page. All of these platforms are free to use for your business.
However, you do have the option to pay for advertisements. These sites enable you to create PPC ads that people can see in their feeds. This helps you drive in more traffic for your website.
Social media is a great way to drive in more credible leads. You can connect with your target audience and put content directly in front of them. This is a great way to reach new leads and nurture them.
3. Search engine optimization (SEO)
Search engine optimization (SEO) is another great way to reach leads for your landscaping business. This method works to boost your website’s ranking to the first page of results.
Why is it so important to be on the first page of results? It’s estimated that 75% of people don’t look past the first page of results. If you aren’t on the first page, there’s a good chance that people won’t find your website. You’ll miss out on potential leads if you don’t use SEO to optimize your site.
Like PPC, SEO operates on keywords. This is another instance where you’ll want to use long tail keywords. If you have successful keywords from your PPC campaign, you can use those keywords in your SEO strategy.
Once you figure out your keywords, you’ll need to make sure your website is running as best as possible. There are numerous factors Google takes into consideration when ranking your website.
Users don’t want to waste time waiting for a page to load. They want pages to load fast so they can access information quickly. If your page does not load fast enough, they will return to the search results and pick another site.
It is important that you make sure your website is running fast and efficiently. To check out your website’s page speed, you can use Google PageSpeed Insights to see how your page is operating. This tool will tell you where you can improve and how you can make those improvements.
You can also check out our page speed optimization services to learn more about how you can improve your page speed to attract more customers online.
If you’re trying to rank for a keyword, you want to use it on your pages. It is important to use keywords on your pages so Google knows what your page is about.
You need to keep a balance when utilizing keywords. If you overuse keywords, it’ll lead to keyword stuffing, which Website design
Your website’s design affects how users view your website. If you have an outdated or unappealing website, users will leave immediately. These users will be under the impression that your business isn’t up to date.
Think of your website as a client’s yard. You want it to look beautiful, clean, and pleasing to the eye. Your website should look exactly the same.
It is important to have a simple and clean design for your website. Keep your color scheme simple and reflective of your business. You also want to make sure that your design is consistent throughout your website.
Users don’t want to struggle to find information. By creating a simple navigation, you can help users find the information they are seeking.
It is best to keep your headings broad and clear. Headings such as “Our Services” and “Pricing” are broad headers that indicate what a user can find beneath them. Clear headings will keep users on your site longer and make it easier for them to find what they are seeking.
All of these factors are important to the success of your SEO plan. Many of these changes are about the user experience. If users aren’t having a good experience on your website, Google won’t rank your website higher.
Users need to have a positive experience in order to ensure that they stay on your website. By optimizing your website to make it easy and interesting to use, you’ll be able to positively impact your business’ ranking.
Let WebFX help your landscaping business blossom with valuable leads
At WebFX, we are dedicated to helping your business grow. We are a full-service digital marketing company that can help you gain more leads.
Our team of 500+ experts will bring their expertise to your campaign. We take the time to get to know your business so we can create the best lead generation strategy. Your business is unique, so we want you to have a plan that fits your needs.
We know how to bring your business results. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. Our team knows what it takes to help you succeed.
In addition, we offer transparent pricing so you can pick and choose which advertising options fit your business best. We’ll create a plan that fits your needs.
We look forward to hearing from you!
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