Google Local Services Ads for Movers [+5 Stellar Benefits]
Get answers to the most common questions about Google Local Services Ads for movers, from how they work to how to get started, in this mini-guide.
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insights from 48,000 hours of professional services marketing experience
Want to reach more qualified local leads for your moving business?
Google Local Services ads for movers allow you to connect with local searchers looking for your services.
On this page, we’ll look at five benefits of Google Local Services ads for movers and how you can start using them to drive results.
Just keep reading or check out our Google Local Services ad management solutions! If you’d like to speak to a specialist, feel free to give us a call at 888-601-5359.
What are Google Local Services ads for movers?
Google Local Services ads are paid advertisements that appear at the top of search results when people search for local business services. These ads appear above pay-per-click (PPC) ads and search engine optimization (SEO) listings.
You’ll see these ads in a group of three at the top of the results.
Each listing contains essential information, such as:
- Business name
- Star rating
- Phone number
- Hours of operation
This information helps your audience determine if they want to click on your listing. Once they click on your listing, your audience will see a page with more information about your moving business.
On this page, you’ll provide your audience with an overview of your business. You’ll list the services you offer and the areas you serve. There’s also a business biography section where you can share tidbits of information about your business.
If users want to see more options, they can click on the “more movers” button to find additional options.
Once on this screen, users can filter companies based on services. This feature enables users to focus on companies that offer what they need.
By investing in Google Local Services ads for movers, you’ll attract more local leads to check out your company.
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FAQ: Google Local Services Ads for movers
Google restricts which industries can use Local Services ads. Some eligible industries include:
- Movers
- Locksmiths
- Electricians
- House cleaners
- Plumbers
Since movers fall into the category of acceptable industries, you’ll have the opportunity to run Google Local Services ads. As long as you meet Google’s other criteria, you’ll have Local Services ads up and running for your moving company.
How does payment work for Google Local Services ads?
If you’ve ever run a PPC campaign, you’re familiar with the payment process. For traditional search ads, you only pay when someone clicks your ad.
Local Services ads share a similar payment format. While you don’t pay each time someone clicks on your ad, you do pay when someone contacts your business from your ad.
These local ads typically have a phone number or messaging system attached to them. If someone likes what they see on your ad, they will call or message your moving business.
With Google Local Services ads, you won’t waste your ad budget trying to reach people who aren’t interested in your services — so you can focus your efforts on the most qualified leads.
However, it’s important to note that it’s very beneficial to run Local Services Ads alongside PPC ads. Running both ad campaigns enables you to maximize your online visibility, boosting your brand awareness, keeping you ahead of competitors, and helping you to earn more customers.
And if you need help running PPC ads or Local Services Ads with offer both PPC services and Local Services Ads management to help so you can focus on your other business tasks!
What is the Google Guarantee badge?
When you look at Google Local Services ads, you’ll see a green badge on some listings. This badge is the Google Guarantee badge. It’s a crucial piece of Local Services ads for movers.
This badge serves as a signal of trust. When users see the Google Guarantee badge, they’ll know Google vetted and approved your moving business — and it will make them feel more confident about choosing your company.
To get the Google Guarantee badge, you must pass a background check. Your company will also need to provide licensing information and proof of insurance.
If you have your papers in order, you’ll be set to go and will get your Google Guarantee badge.
Once you have this badge, Google backs you. This badge means that, if a client isn’t happy with your work, the client can file a claim with Google and get reimbursed up to $2000. Google will pay this amount to each account that files a claim.
Clients can’t file claims over:
- Damaged property
- Lack of communication
- Cancellation
- Dissatisfaction with pricing
If a client wants to file a claim, it must focus on your quality of work. They must also submit the claim within 29 days of the job’s completion.
When you provide quality service for your clients, you won’t need to worry about people filing a claim. Instead, your Google Guarantee badge will serve as a symbol of trust and make leads more likely to choose your moving business.
How do I set up Local Services ads for movers?
The process for starting with Google Local Services ads is simple.
- Confirm your eligibility: Google only allows certain types of businesses to run Local Services ads. You must check when you go to sign up to see if your business is eligible. Spoiler alert: Movers qualify for Local Services ads!
- Create your profile: Once you’re eligible, you’ll create your profile. You’ll want to include all the services you provide for your clients and the specific areas you service. It will help you reach clients that can use your services.
- Add licensing and insurance information: You must have a license to operate and insurance for your business. Google will not consider your business legitimate if you don’t, and therefore, you can’t create Local Services ads. Make sure to keep this information up to date.
- Set your budget: You must state how much you want to spend on your campaign. You’ll set a monthly budget, based on the idea that you only pay when people contact your business. Set your budget around how many leads you want to get each month.
- Start advertising: Once you fill out all the essential information, you’ll launch your ad and start reaching more local customers.
If you need help setting up your Local Services ads, our team at WebFX can help. We’ll help you set up your ad, monitor its performance, and review the leads you obtain to ensure you’re driving results. To learn more about our services, check out our Local Services ad packages.
5 magnificent benefits of using Google Local Services ads for movers
Google Local Services ads for movers offer an excellent opportunity to grow your business. Let’s look at five benefits of investing in these ads:
1. You pay for leads interested in your company
When you invest in Google Local Services ads for movers, you’ll reach more leads interested in your company. You appear in search results where leads look for moving companies.
These ads help more people looking for movers to find your business. If these leads think your business is a good fit, they will contact your company. Your business only pays for leads that contact your business to get more information or book an appointment.
This payment process ensures that you’re paying for the most qualified leads.
2. You build trust with your audience
Google Local Services ads for movers help you build trust with your audience. Your audience is more likely to hire your business if they feel comfortable with you.
The Google Guarantee badge builds trust with your audience. They’ll feel more comfortable picking your business because Google backs you. It helps you earn more credible leads because they feel confident about choosing your company.
3. People will see your business first
When you run a Local Services ad for your moving business, you’ll appear at the top of the search results. Local Services ads appear first, above other paid ads and organic listings. This setup means your business will have excellent visibility in the search results.
If people see your business first, it helps them choose your company over the competition. When leads are ready to convert, they’ll often choose one of the first businesses they see in the search results. In fact, the first five positions on Google get 68% of all clicks.
Using Local Services ads can be the difference between obtaining leads for your business and losing them to the competition.
4. You can track your appointments
With Google Local Services ads, you can track all your appointments as you set them. You’ll know how many people call in and when they need your services. It helps you stay organized with your clients.
This feature also helps you avoid overbooking yourself. If you find yourself with too many appointments, you can pause your ad and resume it when your schedule clears up again.
5. You earn more sales
Local Services ads drive more leads that convert. When people conduct a local search, they know what they want and need to find the right business to do the job. If someone sees your moving business’s local ad, they’re likely to view it and contact your business.
You earn more sales when people see your business first. Since these local ads appear at the top of the search results, your audience is more likely to select your company first and become customers.
Start creating Google Local Services ads for movers today
Google Local Services ads for movers will help your company earn more local leads, sales, and revenue.
If running an advertising campaign seems like a daunting task, rely on experts to handle it for you. At WebFX, we have a team of over 500 experts that will bring their knowledge and experience to help you run a successful local advertising campaign.
Ready to start driving more local leads for your moving business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our Local Services ad campaigns!
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