As a Mr. Rooter franchise, you are constantly working to obtain new customers for your business. You want to reach the people that will be most interested in your services, but how do you do that?
Digital marketing offers you the opportunity to reach people in your target market. From search engine optimization (SEO) to pay-per-click (PPC) advertising and more, there are numerous ways you can connect with your audience online.
As you research these different methods, you may be wondering which ones are best for your Mr. Rooter business. How do you know which ones will bring your business the best results?
On this page, we’ll discuss the top three digital marketing methods for your Mr. Rooter franchise. If you need help integrating these strategies into your digital marketing plan, call us today at 888-601-5359 (or contact us online) to speak with a strategist.
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1. Search engine optimization (SEO)
One of the best methods for gaining new leads for your business is search engine optimization. SEO is the process of boosting your website’s ranking in the search results for keywords and phrases related to your business.
Many businesses strive to make it to the first page of results. This is due to the fact that 75% of people don’t look past the first page of results. If you aren’t on the first page, you’ll miss out on potential leads for your Mr. Rooter business.
To start your SEO campaign, you’ll need to figure out the keywords you want to target. These are words that people search online to find your business. You will need to conduct keyword research to figure out which keywords you want to target.
You’ll want to stick to long tail keywords as opposed to short tail keywords. Long tail keywords contain three or more words, while short tail keywords only contain one or two. Short tail keywords are very generic, have a lot of competition, and don’t generate as qualified leads for your business.
Once you have your long tail keywords selected, you’ll need to optimize your site. Google analyzes numerous factors about your site when they decide your ranking.
1. Keyword usage
If you are trying to rank for a particular keyword, you’ll want to use that keyword on your pages. Google crawls the pages on your site to understand their context. By using these keywords, you can help Google better understand the information on your pages.
You can use keywords in numerous places. This includes your titles, headings, meta descriptions, and body text of any of your pages.
As you integrate your keywords on to your pages, you’ll want to make sure that you don’t overuse them. An overuse of keywords can lead to keyword stuffing. This negatively impacts your website’s ranking, so it is best to use keywords only where they fit and flow naturally.
2. Building links
Link building is an important part of SEO. You want to earn backlinks in order to boost your website’s ranking. Backlinks are links from other credible sites that direct users to your site.
Backlinks are so important because they build the authority and trust of your website. When credible sites link to your site, it signals to Google that your site is valid and trustworthy. They will rank your site higher, which enables you to reach more potential leads.
The best way to build links is by creating and publishing valuable content on your site. You can create content, pertinent to your business, and share it with other authority sites in your industry. If a site likes your content, they may choose to reference it in their own content.
You can build a relationship for your business by building links. If a website has linked to you in the past, they may be more willing to link to your site again. This enables you to continue building links to your site.
3. User experience
The user experience on your site is an important factor to your ranking. You want users to have a positive experience on your site so they remain on it longer.
If users aren’t enjoying their time on your site, they will leave quickly. This will increase your bounce rate, which negatively impacts your website’s ranking. You want users to have a good experience on your site so that they will spend more time learning about your business and your services.
There are numerous aspects that contribute to user experience. One of these aspects is the design.
Your design needs to be modern and clean. Users don’t want to see an outdated or unappealing website. It will make them leave your page and choose another page.
Along with your design, you’ll need a great navigation. You don’t want users to struggle to find information. Make your navigation easy to use so users can find information quickly.
Once you have a great design, you’ll need to ensure that your page is running quickly. Your visitors don’t want to wait for your page to load. They want answers fast.
You can use Google PageSpeed Insights to see how you can improve your site’s speed. If it seems like an overwhelming task, don’t worry. We offer page speed services to help you optimize your site and reach more customers.
These are just a few of the aspects that Google analyzes when ranking your site. By taking steps to optimize your site, you’ll be able to rank better in the search results and reach more qualified leads.
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“I have recommended WebFX to everyone that I talk to and will continue to do so. I can’t stress enough how helpful WebFX is with helping us understand the SEO information and how it works.”
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2. Pay per click (PPC) advertising
Pay per click (PPC) advertising is another great strategy you can use to earn qualified leads. PPC ads are paid advertisements that appear at the top of the search results, above organic listings.
PPC operates on keywords. This is another instance where you’ll want to use long tail keywords. They have less competition and generate better leads for your business.
Once you have your keywords selected, you’ll bid for your placement. The amount you are willing to pay each time a person clicks on your ad is the maximum bid. This bid can be changed at any time.
After you set your maximum bid, you’ll get your placement. Your placement is based on your bid and your quality score.
PPC is a great option for your business because you have complete control over your campaign. You can decide when your advertisement appears and how long it will run. This method also enables you to set a budget.
If you only want to spend $2,000 on a PPC campaign, you can set that budget and stick to it. You will never incur unforeseen costs or exceed that budget.
You will receive more qualified leads from PPC. When users are conducting searches, 65% of all high-intent searches result in someone clicking on a PPC ad. These people know the product or service they want and just want to find the best place to get it.
If you want to drive in more qualified leads, PPC is the option for you. You will garner more leads that you can nurture into converting.
3. Email marketing
If you are looking to gain more leads, email marketing is a great option for your business. This method is a great for capturing leads and nurturing them to conversion. With a potential return on investment (ROI) of 4400%, you don’t want to miss out on the benefits of email marketing!
To get started with email marketing, you’ll need to have a list of subscribers. You can obtain subscribers by putting an email signup on your page. This can either be a bar in the header or footer, or a pop-up style signup form.
You don’t want to buy email lists. It may seem tempting to instantly have a list of subscribers, but these lists don’t product quality leads. Your emails will end up in the spam folder or people will unsubscribe because they didn’t subscribe in the first place.
After you’ve obtained a list of subscribers from your site, you can begin sending your subscribers emails. You’ll want to segment your subscribers so they only receive emails that are pertinent to them.
With programs like EmailMarketingFX, you can create, send, and monitor the success of your emails. This enables you to see which emails are working for subscribers and which ones don’t generate interest.
You can send numerous types of emails. For example, your Mr. Rooter franchise can send promotional emails, personalized coupons for service, or links to content on your site. It is important that you know your target market in order to understand the kind of emails they want to receive.
Email marketing is a great opportunity for your business to capture leads and nurture them. This method generates great leads because people take the initiative to sign up for your emails. They want to receive more information and learn more about your business.
This enables you to create campaigns to get these leads to convert. You can keep sending them emails to help them become more knowledgeable and more comfortable with converting. It is a great opportunity to help these leads see why your business is the best option for them.
Time to Level Up Your Sales
Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.
In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base.
Let WebFX build your digital marketing plan
A strong digital marketing plan is essential to gaining new clients for your Mr. Rooter business. If you’re ready to start gaining new leads for your business, look no further than WebFX. We’re a full service digital marketing company that specializes in creating personalized digital marketing plans for plumbing businesses.
We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team has years of experience creating digital marketing plans for businesses in a variety of industries. Each plan is customized to your businesses goals.
Our team knows how to bring your business success. In fact, we’ve driven over $6 billion in sales and over 7.8 million leads for our leads. We’re a results-driven company that focuses on bringing your business success first.
Want to know what it’s like to work with a top digital marketing company like WebFX? Check out our client testimonials! We have more than 1090 client testimonials from a variety of industries!
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We look forward to helping your Mr. Rooter business achieve success online!
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