Did you know that ad clickers are 50% more likely to purchase than people who find your site through organic strategies?
If you’re looking to earn more conversions for your business, you must invest in pay-per-click (PPC) advertising to help you reach more valuable leads. PPC for building material suppliers will help you get your business in front of interested leads and drive them to your company when they need what you offer.
On this page, we’ll provide you with four action-oriented tips for getting started with your PPC campaign. If you want to learn more about how PPC helps your building material supply business grow online, call us today at 888-601-5359 or contact us online to speak with a strategist about our customizable PPC campaigns.
1. Select long-tail keywords to help people find your building material supply company
PPC ads operate on keywords. When users search for specific keywords and phrases, Google generates search results with PPC ads and organic results. If you want to appear in relevant search results with your PPC ads, you must choose the right keywords.
To find relevant keywords, conduct keyword research. Keyword research will help you generate a list of related key terms that you can use to increase leads from your PPC ad.
As you conduct keyword research, focus on long-tail keywords. Long-tail keywords contain three or more words, like “building material suppliers in Harrisburg, PA.”
It’s best to use long-tail keywords because they drive more interested leads for your business. These keywords are specific, so you know people are looking for your business if they’re searching for your long-tail keywords.
Additionally, long-tail keywords keep your cost per click (CPC) low. Since these keywords are more specific, fewer companies bid on these key phrases, driving down the cost.
Long-tail keywords help building material supply companies reach more interested leads. It’s an excellent opportunity for you to grow your online presence.
Hear What It’s Like to Work With WebFX!
“The sophistication and professionalism of the team at WebFX, and the agency itself with their proprietary tools and platform, is hands down the best I’ve ever experienced. Highly recommend.”
2. Use ad extensions to make your ads more engaging
Ad extensions are an essential part of a PPC strategy for building material suppliers. With these extensions, you can add extra information to your PPC ad that entices users to click on and engage with your content. It’s a great way to boost your clickthrough rate (CTR) on your ad and get leads to check out your business.
There are numerous ad extensions you can use. Let’s take a look at a few options for your PPC ad.
The location extension allows you to add your address to your ad. This feature is an excellent addition if you’re looking to drive local leads for your business. It helps users see if your business is close enough for them to use you as their building material supplier.
Sitelink extensions enable you to add multiple links to your ad. This is an excellent way for you to direct people to pages that interest or engage them. For building material suppliers, you can link to specific and popular product-types to encourage users to click and buy.
With the call extension, you’ll be able to add your phone number to your PPC ad to entice people to contact your business. This feature is great for users who view your advertisement on mobile devices. They can easily copy your phone number and call your business to learn more about your products.
The structured snippet part of your paid advertising for building material suppliers helps you showcase information about your product, services, or brands. This section enables you to highlight the products you offer, which may drive leads to engage with your ad.
If you’re looking for a way to boost engagement with PPC for building material suppliers, you must add ad extensions to your PPC campaigns to get more leads to engage with your paid media.
3. Make a list of negative keywords to save money
When you invest in paid advertising for building material suppliers, you want to ensure that you’re spending every penny efficiently. You choose relevant keywords, so you can drive the most credible traffic to your site. While you’re creating lists of relevant keywords for your PPC ads, it’s also crucial that you create lists of irrelevant keywords.
These irrelevant keywords, known as negative keywords, can cause you to lose money because you drive leads that are interested in a product or service that you don’t offer.
For example, let’s look at a product like roofing shingles. Let’s say you’re trying to rank for the keyword “asphalt roof shingles.”
When you optimize for this keyword, you find you’re getting an abundance of traffic to your site, but people leave quickly. Upon reviewing your ad, you find that your ad appears in many searches for “asphalt roof shingles cleaner.” You don’t offer cleaning products or services for roof shingles!
It’s a common occurrence that, since you’re running an ad for “asphalt roof shingles,” you can appear in searches that have a word attached to the front or end of your core keyword. In this case, your ad appears in search results for a product/service that you don’t offer, which causes people to bounce from your ad.
To prevent you from spending money on these leads that bounce, you can add “cleaner” to your negative keyword list. Adding words to your negative keyword list ensures you don’t appear in search results that aren’t relevant to your business. It helps you save money and avoid driving leads that won’t become customers for your business.
4. Test your ads to ensure you’re putting out the best version
To be successful with your PPC strategy for building material suppliers, you must regularly test your ads. The first version of your ad will always have room for improvement. You will find through testing that your audience doesn’t always interact with your advertisement in the way you expect.
There are two parts you’ll want to test for your PPC ad. The first part is the Google-facing portion of your ad.
With this part of your ad, you can test multiple elements to see if the changes influence whether leads click on your ad. You can test ad extensions to see if they garner more engagement, or use a different title tag to see if it gets more people to click on your ad.
The second part you’ll want to test is your landing page. You don’t want to deliver an awesome Google-facing PPC ad to drop the ball when users click on your ad. We’ll dive into landing pages more in the next section, but it’s important that you know you should test these pages.
For testing purposes, you’ll want to test elements one at a time. If you try to test multiple features at once, it’s challenging to know which changes have a positive impact on your ad’s performance. By examining each element individually, you’ll get more precise results and be able to make more positive changes.
If you want to be successful with paid advertising for building material suppliers, you must test your ads. Testing your ads ensures you’re putting out the best version of your ad so that you can drive reputable leads for your building material supply company.
5. Create landing pages that work with your PPC ad
It’s vital that your landing page flows with your PPC ad and keeps leads engaged.
To be successful with your landing page, it should focus on the content in your PPC ad. For example, if you run an ad for “asphalt roofing shingles,” your entire landing page should focus on roofing shingles. If your page contains information about more than roofing shingles, it will distract the user and often results in them bouncing from your page.
Stay focused and clear with your landing pages. Test different elements on your page to see if the small changes can help improve your ad’s performance.
By creating a relevant landing page for your PPC ad, you’ll help your ad perform better. You’ll keep leads engaging with your ad content longer, which will help you nurture more leads into conversions for your business.
Build a better online campaign with a PPC plan from WebFX
PPC for building material suppliers is an excellent way for you to grow your business online. You’ll drive more interested leads that turn into conversions for your business. At WebFX, we have over a decade of experience in creating PPC campaigns that drive results.
We’re a full-service digital marketing company that specializes in PPC. In the past five years, we’ve driven over 7.8 million leads for our clients. You can count on our team of experts to help you drive valuable leads that grow your building material supply company.