Award-Winning Web Design for Cabinet Manufacturers

For cabinet manufacturers, web design carries several responsibilities, including:

1. Defines user experience

Whether you’re designing your next cabinet collection or your new website, you’re considering the experience of users. In web design, user experience (UX) is a priority because it influences how users navigate and interact with your website.

Additionally, the customer experience matters more to consumers than your prices and products.

While approaches to user experience vary, the overall goal is to anticipate a user’s needs before they even realize their need — like clicking on a larger version of an image, moving to another page, or filing a quote request.

Wolf Home Products demonstrates this concept. On their homepage, they offer a brief overview of their different cabinet series. They follow those overviews with a comparison sheet, reviewing the different prices, warranties, finishes, and more.

The design answers the users’ question before they even ask it — “What’s the difference between the collections?”

2. Represents company brand

Like the location, exterior, and interior of a brick-and-mortar store, your website represents the brand of your business, as well as its products. Do you stand for elegance and timelessness in your designs? Or, do you value sleek and modern? Who is your target audience?

Look again at Wolf Home Products, and now compare it to Medallion Cabinetry:

While Wolf Home Product shows a clear focus on family audiences, Medallion Cabinetry leaves its audience open, instead focusing on a lifestyle — in this case, vintage chic. The two brands are distinct from one another.

They accomplish that in multiple ways too, such as with the following features:

1. Images
2. Colors
3. Text
4. Content

They both, however, embody professionalism. That’s what you want to consider when reviewing your current website. Is it professional? Does it encourage trust? Would people feel comfortable about providing their personal information, like a form of payment?

At WebFX, that’s at the forefront of our designs. Our history of working with ecommerce stores allows us to design innovative, attractive, and secure websites that encourage customers to choose your company.

Our website redesign for Ceramcor, an ecommerce company for ceramic cookware, exemplifies this approach. It also led to Ceramcor increasing its annual revenue by 85 percent and decreasing its bounce rate by 60 percent — two significant accomplishments.

3. Sets you apart from competition

In addition to building customer trust and confidence, web design also allows your cabinetry company to distinguish itself from the competition. If your competitors feature outdated websites that encourage skepticism among shoppers, that’s an advantage for you.

Unless it’s your website that’s outdated.

That’s another reason why it’s beneficial to partner with a professional website designer. It’s a time- and resource-intensive process to design and create a website. It requires a specific skill set to make use of newer features of web design, such as for mobile devices, too.

If you’re debating about skipping on a mobile-friendly website, don’t — more than half of the world’s Internet traffic comes from it.

4. Improves SEO

Today, search engine optimization (SEO) is everything. It helps your cabinet manufacturing website rank well in search results, which helps people find and purchase your products. The design of your website can also contribute to your on-page SEO strategy.

In website design, several coding elements contribute to SEO, including:

1. URLs
2. Title tags
3. Image alt tags
4. Page speed

Additional elements, like JavaScript, can also hurt your SEO. For crawlers, which search engines use to crawl and index the Internet, it’s a challenge to decipher the content of a JavaScript element. That can leave your page unoptimized.

Due to the evolution of web design, it’s become much more convenient for cabinetry companies to partner with a professional web designer. The fact that we specialize in Internet marketing, as well as web design, offers a unique advantage, as you can optimize and create your website at once.

Plus, our customer satisfaction score or Net Promoter Score (NPS) is almost 100 — and that’s on a scale of -100 to 100, beating out many Fortune 500 companies.

5. Builds user trust

A variety of web design elements come together to form and build user trust, including:

1. Navigation
2. Professionalism
3. Branding
4. Payment security

Even your ranking in search results represents the trust of consumers, as well as other websites. By building your internal links — which are links to pages within your website — and earning backlinks — which are links from other websites to your pages — search engines recognize your authority or trust.

Of course, the quality of those backlinks will influence your level of authority. That’s why it’s vital that you earn high-quality backlinks from reputable websites, versus lower quality websites that’ll offer little value to you.