Skip to main content ↓

Digital marketing is one of the best ways to help your countertop manufacturing business connect with new leads. There are many online strategies that allow you to reach leads and encourage them to purchase. Social media marketing can help your countertop manufacturing business reach more leads and provide them with the information they need to purchase.

There are many platforms available to your business. You can use Facebook, Twitter, Instagram, Pinterest, or LinkedIn to connect with your target audience. Social media platforms allow you to connect with your audience and build relationships with them.

So, how can you make the most of your social media presence?

On this page, we’ll share five tips to help you make the most of your social media marketing campaign. If you need help creating the right social media campaign for your countertop manufacturing business, call us today at 888-601-5359 (or contact us online) to speak with a strategist!

1. Choose the right platform

When you create your social media marketing campaign, the first step is to choose the right platform. Your target audience will determine which platforms you use.

Each social media platform has a predominant group of users. While these platforms contain users of all ages, people in different age groups may prefer certain social media platforms.

If your target market is younger users, you will find that many of them use all types of social media platforms. You’ll need to figure out which ones they favor the most.

When you look at a target market like 35-55 years old, you are looking at fewer options. These users engage heavily on Facebook, with over half of these U.S. adults having a Facebook account. If your target market falls between this age range, Facebook may be a better option for your business.

On the other hand, Twitter is a predominantly younger social media platform. Many of the people that engage on this platform are 18-29 years old or younger. If you are aiming for a younger target market, Twitter is a great option to reach them.

You want to make sure that you choose a platform where your audience engages frequently. You don’t want to put in the time and effort to find that you aren’t reaching your audience. This doesn’t mean that you are restricted to one platform, but you’ll know exactly which platforms generate the best response from your target audience.

When you select the right platform for your audience, you can connect better with them.

Hear What It’s Like to Work With WebFX!

Five gold stars

“The sophistication and professionalism of the team at WebFX, and the agency itself with their proprietary tools and platform, is hands down the best I’ve ever experienced. Highly recommend.”

Building Manufacturer

2. Post frequently

When you use social media sites for your countertop manufacturing business, you need to post frequently. You want to keep your brand in the forefront of people’s minds. If you aren’t posting frequently, they won’t think about your business.

So, how frequently should you post?

Your platform will determine how often you need to post. With platforms like Facebook, you can post daily, but not more than two or three times. If you post too frequently, you can clog up your follower’s feed.

On a platform like Twitter, you can post more frequently. The nature of Twitter’s feed makes it easy to post multiple times a day, without overwhelming your followers. If you use this platform, you can post multiple times a day to engage with your audience.

Once you choose your platform, you will understand how frequently you can post. The important part is that you listen to your target audience. It may be standard to only post one to three times a day on Facebook, but your audience may want to see five posts a day.

You need to feel out your audience and see what works for them. This will help you produce a better campaign for your target audience.

3. Share engaging content

When your countertop manufacturing business posts content, you want to make sure your content is interesting. It isn’t enough to post content and hope your audience interacts with it. You need to make content that is interesting and engaging from the start.

There are numerous types of content you can post on these platforms. You can post blog posts, photos, videosinfographics, and other types of content.

It’s a great opportunity for your countertop manufacturing business to engage your followers. They want to see content that is intriguing and catches their eye. When you produce the right content, you increase engagement.

Don’t spend all your time just writing out posts. Create compelling videos and eye-catching infographics. You want your posts to stick out in your audience’s feed.

When your posts are captivating and engaging, your audience will interact with your posts more. They will comment, like, or share your posts. This means that more leads can see your posts, find your social media page, and follow you.

It’s a great way for your countertop manufacturing business to capture new leads. If you want to get your audience to engage on your page, you need to create compelling content.

4. Post consistently

Consistency is key. When you post things on social media, you want to be consistent with your posts. This doesn’t just mean to just post often, but to create posts that tie back to your business.

A big part of social media marketing is building brand recognition. You create posts that help people become familiar with your brand or recognize your brand. When it comes time to decide on a countertop manufacturing business, they remember your brand and choose you over the competition.

When you post on social media, you want your posts to have similar designs. You want to choose a color scheme that reflects your business. This ensures that, regardless of the type of content, people will know its content from your countertop manufacturing business.

If you want to build brand recognition with your target audience, you need to post regularly.

5. Interact with your followers

One of the best features of social media is your ability to connect with your audience. You can build a relationship with your followers. This makes it easy for you to answer any questions, address concerns, and build a positive reputation with your audience.

It is important that you interact with your followers to build this repertoire. Many of your followers will comment on your posts. Be sure to comment back to them.

You want to answer their questions and address their issues. Many people take to social media to address problems they have or great experiences they had. Regardless of the message, you want to make sure that you acknowledge their posts and respond.

This helps you build a reputation for your countertop manufacturing business. It’s a great way to earn your followers’ trust and build a relationship with them.

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

One of our experts will be in touch within 24 hours!

cta35 img

WebFX is a top social media marketing company for countertop manufacturers

When you use social media marketing, you have the power to connect with leads and nudge them towards conversion. It’s a great way to build a relationship with your customers and keep them coming back to your countertop manufacturing business. At WebFX, we know how to build a social media marketing plan that drives in more leads for your business.

We’re a full-service digital marketing company that specializes in customized social media marketing plans. We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team of social media savvy experts will bring their knowledge and expertise to your campaign.

If you’re looking for results, we get them. To date, we’ve driven over $6 billion in sales and over 24 million leads for our clients. We focus on putting clients’ success first.

Our clients love the work we do, too. In fact, we have over 1,100 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top social media marketing company like WebFX!

Get real value from social media for countertop manufacturers

Want to learn more about how social media marketing can help you earn more leads? Contact us online or call us today at 888-601-5359 to speak with a strategist about our social media marketing plans!

We can’t wait to hear from you!

We Drive Results for Countertop Manufacturing Companies

  • 145+ experts in heavy equipment
  • You get a team dedicated to your success

Get a Proposal

dots background

author image

background shape

Explore our industrial case studies

Read our case studies for a more in-depth look at our results.

Sharretts Plating


Increase in quote requests

York Saw & Knife


Increase in Amazon sales YoY

Polymer Solutions International


Increase in quote requests YoY



Get a free proposal

Solving key challenges for countertop manufacturers

Our website isn’t driving enough traffic

When prospects look for industrial products online, your website needs to be one of the first results they see so you can maximize your web traffic. Make that goal a reality with WebFX.

Website icon.

We’re not selling enough products

Reach your sales goals with custom digital marketing plans designed to optimize your website and campaigns to maximize your conversions and product sales.

Marketing icon with flame.

We’re struggling to retain customers

Our team specializes in helping your industrial company implement strategies that build long-term relationships with clients and foster brand loyalty so you can keep your clients coming back again and again.

Branch icon of a storefront.

Our marketing efforts aren’t providing a high return

Leverage the power of data to make smarter marketing decisions that drive a higher ROI for your company instead of relying on gut feelings with our data-driven marketing plans.

Target icon with archery arrow hitting target.