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PPC for Fire Protection Companies: Drive Revenue With PPC Services

As a full-service agency, WebFX provides turn-key solutions for digital advertising — including PPC. Drive more revenue for your business with PPC for fire protection companies. Learn more about our plans and pricing today!

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hours fire protection industry experience

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fire protection marketing experts on staff

500+ digital experts
Get access to the marketing experts you need, from business consultants to digital marketers, to deliver the results your company demands.
28-year track record
Navigate (and succeed) in changing market conditions with a digital marketing partner that’s helped businesses like yours succeed for decades.
1,100+ reviews
Across industries, roles, and goals, businesses endorse WebFX because we make digital marketing easier, providing turn-key solutions that grow your bottom line.
In-house technology
Accelerate your marketing ROI by 25% or more (and skip shopping and setting up different tools) with our all-in-one revenue marketing platform and its toolkits for SEO, PPC, reporting, and more!

What do fire protection company PPC services from WebFX include?

Blue and teal rocket Getting started

Blue and teal rocket Getting started

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Rebecca is searching online for some new fire protection equipment for her home. She pulls up a Google search and is just about to start navigating the organic results when she’s greeted by a paid ad at the top of the page, advertising exactly what she wants.

Having found what she was looking for right away, Rebecca doesn’t bother to look any further. She clicks the link and ends up buying what she needs. In this scenario, the paid ad was so effective because it was the first thing she saw.

When you use pay-per-click (PPC) advertising, you can achieve this same success for your products or services. But what is PPC for fire protection services? And if you’re not already familiar with it, how can you get solid results from your PPC?

The answer is that you can partner with a PPC agency like WebFX. Our team of over 500 experts knows fire protection company PPC, and we’d love to show you firsthand. Read on to learn more, and then partner with us for our PPC services.

Just call 888-601-5359 or contact us online to get started today!

Keyword research

Keyword research

The first step in the PPC process is to research and bid on your keywords.

WebFX will help you find the best possible keywords for your business, looking for those that strike a balance between high relevance and high traffic. Then we’ll help you optimize your bid amounts.

As part of the research process, we’ll look for keywords of high value, like branded keywords (those that include terms associated with your brand name). That way, you can direct your ads to people already searching for you directly.

We will also develop a list of negative keywords, which are keywords you tell Google not to target so that you can improve your return on investment even more.

Audience targeting

Audience targeting

Keywords aren’t the only way to help you reach your target audience.

You can also reach them more directly by targeting specific demographic features associated with them — and WebFX will help you do that. Some features custom audiences let you target are:

  1. Age
  2. Gender
  3. Occupation
  4. Location

We’ll figure out which demographics are most common among your target audience, allowing you to aim your ads at those demographics. With custom audiences, we can keep your PPC limited to the people who are most likely to have an interest in you.



You can target people based on what they’re searching for, and you can target them based on their demographic features. But at the end of the day, which people are most likely to respond positively to your ads? The answer is, people who have already visited your site.

WebFX can help you take advantage of remarketing lists for search ads (RLSA) in Google Ads. With RLSA, you can have Google track traffic to specific pages on your site and then target your ads toward the users who visit those pages.

The result will be that you can market to people who have already shown a clear interest in your business. By retargeting them with your ads, you can remind them what they liked about your products or services to start with, hopefully getting them to convert.

Landing page design

Landing page design

Reaching the right audience is essential, but it won’t do you any good if your ads are low in quality. To drive results, you need to use ads that are compelling and well-designed. Landing pages — the pages your ads link to — are part of that design.

When you partner with WebFX, you’ll receive a top-of-the-line landing page design.

We’ll help you craft pages that center around a single call to action (CTA) designed to make users convert. We’ll also implement high-quality visual design to elicit a positive response from users.

Competitor analysis

Competitor analysis

In any marketing area, it’s a good idea to keep up with what your competitors are doing. That’s especially true of PPC for fire protection companies, though, since your ads’ success depends largely on having higher bids and quality scores than the competition.

Fortunately, WebFX can help you keep an eye on your competitors’ fire protection PPC advertising campaigns. We’ll look into what keywords they’re targeting, how they’re designing their landing pages, and more — all to help you one-up them.

Ad monitoring and testing

Ad monitoring and testing

PPC for fire protection services doesn’t end once your ads are up and running.

On the contrary, launching your ads is only the start. Once they’re up, it’s time to start monitoring and reoptimizing them to get the best results — and WebFX is happy to help you do that.

We’ll review key metrics provided by Google Ads, such as click-through rate (CTR) and conversion rate to see which ads are doing well and which ones are underperforming. For those underperforming, we’ll help you reoptimize them to be more effective.

We can also help you continuously test out new ads, allowing you to upgrade your fire protection company’s PPC campaigns.

Read WebFX reviews on G2

Data-Driven Digital Marketing

MarketingCloudFX is our proprietary marketing software built to enable our client’s website strategies and digital campaigns.

With 20+ different features, this client-exclusive platform makes it easier than ever to track digital marketing performance and make strategic decisions.


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Channel-Specific ROI Dashboard

Make smarter marketing decisions and maximize your returns with full transparency into omnichannel performance.

  • Automatically calculate cost per lead per marketing channel
  • Easily compare channel performance to make better investment decisions
  • Forecast results and model ROI scenarios

Complete Project Transparency

Project management built in for seamless collaboration and project transparency.

  • Centralized communications to align teams and partners
  • Track goals and priorities to optimize campaigns
  • Get full visibility into what we’re working on to drive your campaigns forward

Ongoing Competitor Monitoring

Stay up to date on competitors to get and stay ahead.

  • Monitor competitor cross-channel marketing strategies
  • Benchmark your business’s performance against key competitors
  • Identify opportunities to pass the competition with digital marketing

Content Planning & Analytics

Seamless content research, planning, and tracking capabilities

  • Full transparency into the research behind our content recommendations
  • Effortless quarterly content planning with your account manager
  • Advanced content analytics by content type, tag, and more


avg increase in ROI across digital marketing channels


built-in value based on the cost of similar tools

1+ billion

data points to drive your marketing decisions

Custom fire protection company PPC plans

Learn how our award-winning team of fire protection company PPC specialists create custom solutions for your business.

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Custom PPC Plans

Starting at

$600 / month

How we determine pricing

Accounts icon with person icon and writing above it. Discuss your business goals

We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.

research icon with magnifying glass. Analyze your market

We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.

Planning icon with arrow pointing at an x. Review your strategic objectives

What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.

  • In-depth keyword research and advanced selection
  • Competitor and industry analysis
  • Data-backed keyword development
  • Ongoing ad strategy management and optimization
  • Access to our in-house revenue acceleration software MarketingCloudFX
  • Closed-loop ROI and customer journey tracking
  • Conversion-boosting and performance tested ad copy
  • Expertise and support from a team of over 500 strategists
  • Ad campaign performance, analysis, and revenue reporting
  • Strategic bid management

Your fire protection business, audience, and market is unique. From our more than 28 years in the industry (and as a Google Premier Partner), we’ve learned that fire protection PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom pay-per-click services.

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Explore our industrial case studies

Read our case studies for a more in-depth look at our results.

Sharretts Plating


Increase in quote requests

York Saw & Knife


Increase in Amazon sales YoY

Polymer Solutions International


Increase in quote requests YoY



Get a free proposal

Earn a 20% greater ROI with
fire protection marketing experts

Get more than a marketing expert, get a marketing expert in fire protection. With WebFX, you’ll receive a dedicated team that specializes in fire protection marketing, helping your business increase its marketing ROI by 20% or more.

  1. Fire Sprinkler Systems
  2. Fire Alarm Systems
  3. Fire Extinguishers and Equipment
  4. Fire Protection Engineering and Consultation
  5. Fire Safety Training and Education

Solving key challenges for fire protection companies

Our website isn’t driving enough traffic

When prospects look for your products or services online, your website needs to be one of the first results they see so you can maximize your web traffic. Make that goal a reality with WebFX.

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We’re not selling enough services or products

Reach your sales goals with custom digital marketing plans designed to optimize your fire protection company’s website and campaigns to maximize your conversions and sales.

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We’re struggling to retain customers

Our team specializes in helping your fire protection company implement strategies that build long-term relationships with clients and foster brand loyalty so you can keep your clients coming back again and again.

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Our marketing efforts aren’t providing a high return

Leverage the power of data to make smarter marketing decisions that drive a higher ROI for your fire protection company instead of relying on gut feelings with our data-driven marketing plans.

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Hear from our clients

Drive more web traffic

We are getting more traffic and spending less money, which is always a great thing. Our SEO results have gone way up.

82%higher average time on site

Drive more leads

WebFX turned out to be the right choice for Sharretts Plating because the people are great to work with, and they practice what they preach. The team was always accessible to me and my team at Sharretts Plating, and they’ve continued to nurture a relationship that fosters growth to this day.

60%increase in quote requests