237,500+
hours fire protection industry experience
500+
fire protection marketing experts on staff
PPC for Fire Protection Companies: Drive Revenue With PPC Services
As a full-service agency, WebFX provides turn-key solutions for digital advertising — including PPC. Drive more revenue for your business with PPC for fire protection companies. Learn more about our plans and pricing today!
Rebecca is searching online for some new fire protection equipment for her home. She pulls up a Google search and is just about to start navigating the organic results when she’s greeted by a paid ad at the top of the page, advertising exactly what she wants.
Having found what she was looking for right away, Rebecca doesn’t bother to look any further. She clicks the link and ends up buying what she needs. In this scenario, the paid ad was so effective because it was the first thing she saw.
When you use pay-per-click (PPC) advertising, you can achieve this same success for your products or services. But what is PPC for fire protection services? And if you’re not already familiar with it, how can you get solid results from your PPC?
The answer is that you can partner with a PPC agency like WebFX. Our team of over 500 experts knows fire protection company PPC, and we’d love to show you firsthand. Read on to learn more, and then partner with us for our PPC services.
Just call 888-601-5359 or contact us online to get started today!
What do fire protection company PPC services from WebFX include?
- Keyword research
- Audience targeting
- Remarketing
- Landing page design
- Competitor analysis
- Ad monitoring and testing
Keyword research
Keyword research
The first step in the PPC process is to research and bid on your keywords.
WebFX will help you find the best possible keywords for your business, looking for those that strike a balance between high relevance and high traffic. Then we’ll help you optimize your bid amounts.
As part of the research process, we’ll look for keywords of high value, like branded keywords (those that include terms associated with your brand name). That way, you can direct your ads to people already searching for you directly.
We will also develop a list of negative keywords, which are keywords you tell Google not to target so that you can improve your return on investment even more.
Audience targeting
Audience targeting
Keywords aren’t the only way to help you reach your target audience.
You can also reach them more directly by targeting specific demographic features associated with them — and WebFX will help you do that. Some features custom audiences let you target are:
- Age
- Gender
- Occupation
- Location
We’ll figure out which demographics are most common among your target audience, allowing you to aim your ads at those demographics. With custom audiences, we can keep your PPC limited to the people who are most likely to have an interest in you.
Remarketing
Remarketing
You can target people based on what they’re searching for, and you can target them based on their demographic features. But at the end of the day, which people are most likely to respond positively to your ads? The answer is, people who have already visited your site.
WebFX can help you take advantage of remarketing lists for search ads (RLSA) in Google Ads. With RLSA, you can have Google track traffic to specific pages on your site and then target your ads toward the users who visit those pages.
The result will be that you can market to people who have already shown a clear interest in your business. By retargeting them with your ads, you can remind them what they liked about your products or services to start with, hopefully getting them to convert.
Landing page design
Landing page design
Reaching the right audience is essential, but it won’t do you any good if your ads are low in quality. To drive results, you need to use ads that are compelling and well-designed. Landing pages — the pages your ads link to — are part of that design.
When you partner with WebFX, you’ll receive a top-of-the-line landing page design.
We’ll help you craft pages that center around a single call to action (CTA) designed to make users convert. We’ll also implement high-quality visual design to elicit a positive response from users.
Competitor analysis
Competitor analysis
In any marketing area, it’s a good idea to keep up with what your competitors are doing. That’s especially true of PPC for fire protection companies, though, since your ads’ success depends largely on having higher bids and quality scores than the competition.
Fortunately, WebFX can help you keep an eye on your competitors’ fire protection PPC advertising campaigns. We’ll look into what keywords they’re targeting, how they’re designing their landing pages, and more — all to help you one-up them.
Ad monitoring and testing
Ad monitoring and testing
PPC for fire protection services doesn’t end once your ads are up and running.
On the contrary, launching your ads is only the start. Once they’re up, it’s time to start monitoring and reoptimizing them to get the best results — and WebFX is happy to help you do that.
We’ll review key metrics provided by Google Ads, such as click-through rate (CTR) and conversion rate to see which ads are doing well and which ones are underperforming. For those underperforming, we’ll help you reoptimize them to be more effective.
We can also help you continuously test out new ads, allowing you to upgrade your fire protection company’s PPC campaigns.
Earn a 20% greater ROI with
fire protection marketing experts
Get more than a marketing expert, get a marketing expert in fire protection. With WebFX, you’ll receive a dedicated team that specializes in fire protection marketing, helping your business increase its marketing ROI by 20% or more.
- Fire Sprinkler Systems
- Fire Alarm Systems
- Fire Extinguishers and Equipment
- Fire Protection Engineering and Consultation
- Fire Safety Training and Education
PPC is a valuable strategy to use in your marketing, but it will only be of any real benefit if you know how to apply it. Fortunately, WebFX can help you there. We offer a full range of fire protection advertising services to help you drive up your revenue.
With our PPC services, you can get a PPC campaign up and running in a relatively short time. We’ll help you come up with a list of keywords to target in Google Ads, and we’ll help you set your bids for each one. Then we’ll set to work crafting high-quality ads and landing pages for you.
Once your PPC ads go up, you’ll start driving more qualified leads that turn into conversions for your business. The best part is, you only pay for your ads when people click on them. This structure makes PPC very cost-effective when it’s done well — and we’ll make sure it is.
Pricing custom to you.
Starting at $600 per month.
Solving key challenges for fire protection companies
Our website isn’t driving enough traffic
When prospects look for your products or services online, your website needs to be one of the first results they see so you can maximize your web traffic. Make that goal a reality with WebFX.
We’re not selling enough services or products
Reach your sales goals with custom digital marketing plans designed to optimize your fire protection company’s website and campaigns to maximize your conversions and sales.
We’re struggling to retain customers
Our team specializes in helping your fire protection company implement strategies that build long-term relationships with clients and foster brand loyalty so you can keep your clients coming back again and again.
Our marketing efforts aren’t providing a high return
Leverage the power of data to make smarter marketing decisions that drive a higher ROI for your fire protection company instead of relying on gut feelings with our data-driven marketing plans.
Custom PPC Plans
Starting at
$600 / month
How we determine pricing
Discuss your business goals
We’ll learn about what you are hoping to achieve as a company — short- and long-term — to create a PPC plan that works toward your goals.
Analyze your market
We’ll do a deep dive into your competition — both as a business and within PPC ads, specifically — to determine the best action plan.
Review your strategic objectives
What key objectives are on your roadmap? Increase return on ad spend (ROAS)? Launch ads that target high-value keywords? We’ll create a plan that aligns perfectly.
- In-depth keyword research and advanced selection
- Competitor and industry analysis
- Data-backed keyword development
- Ongoing ad strategy management and optimization
- Access to our in-house revenue acceleration software MarketingCloudFX
- Closed-loop ROI and customer journey tracking
- Conversion-boosting and performance tested ad copy
- Expertise and support from a team of over 500 strategists
- Ad campaign performance, analysis, and revenue reporting
- Strategic bid management
Your fire protection business, audience, and market is unique. From our more than 25 years in the industry (and as a Google Premier Partner), we’ve learned that fire protection PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom pay-per-click services.
