Turn more visitors into leads with WebFX
Audit your website
Auditing your website means going through your online presence with a fine-tooth comb and finding areas that you can improve. It may not be the most enjoyable step in your SEO process, but it’s an essential place to start.
The most difficult part is to remain objective and put yourself in the shoes of the visitors to your site. As you look it over, ask yourself a couple questions to get the best results.
- Is the text easy to read and understand? Text — the content of a page on your site — should flow smoothly and naturally so that it’s easy to follow. Paragraphs should be four sentences, maximum, and you can break up other paragraphs into bullet points. Also, it’s critical to avoid jargon and reword it to more commonly-understood phrasing. Otherwise, your readers will be lost.
- Is all the text unique? Each page on your site should be unique, which can be a challenge if you have two pages that address similar topics in your industry or company. If two pages are very similar, you can always rewrite one to make sure it’s unique. This is important because duplicate pages (or “duplicate content”) can’t rank on search engines, and it’s confusing for readers navigating your site.
- Do your pages use keywords? Keywords are terms and phrases that your potential clients use in search engines to learn about your industry. Using them on your site’s pages enables them to learn directly from you, making you a clear authority. Use keywords naturally in the text of your page, the <title> tag in the HTML, and in the headings you use to make sure readers and search engines know what your page addresses.
- Is the content up-to-date? Outdated content makes your business look unprofessional or out of touch. This could be anything from employees who are no longer with the company to deals or services you no longer offer. Delete it or replace it with more up-to-date information.
- Are you expanding your website? Adding to your website shows that you’re an active presence online, and that makes Google feel more comfortable in recommending you to search engine users. One way to do this is to start a blog and write about topics in your industry once or twice each week.
- Is the site easy to navigate? Your website should be objectively easy for users to follow. Use breadcrumbs, links to other pages, and add a sitemap, if you don’t have them already.
- Are all the links working properly? If you link to a page, make sure the link still works. Over time, you may remove pages on your site, and other websites will do the same. That means your links to those pages don’t go anywhere, and that’s frustrating for users.
Make your company accessible on other websites
At this point, you’ve asked the right questions to start building a solid online presence. Now, it’s time to start looking at ways you can build your presence outside your website.
One of the best places to start is social media. Social media gives you the chance to reach out to your potential clients and show them that you’re a modern business. You can also use it to promote deals or new content on your website.
- Start a Facebook page. Facebook is the most popular social network in the world, so it’s important that your company is a part of it. Post a few photos, questions, and other engaging content to reach out to your audience.
- Start a YouTube page and upload videos. YouTube is the second-largest search engine in the world, and it’s an excellent place to show how your machinery works. Film your video with a decent camera (doesn’t have to be anything fancy), and upload it. Then, you can promote it on social media and place it on your website.
- Reach out to industry partners. If you have a partner in the industry, talk to them about adding a link to your site on theirs. That kind of synergy helps show Google that you run a quality website, and it can also direct more traffic to your business. Plus, it comes with the added bonus of extra brand recognition.
With these steps, you’re well on your way to establishing yourself online!
Solving key challenges for manufacturing companies
Our website isn’t driving enough traffic
When buyers search for your products online, your website needs to be one of the first results to increase your traffic and product sales. Our digital marketing services help you increase your rankings so you can drive more traffic, sales, and revenue.
We’re not selling enough products
Are your product sales not as high as you hoped? Our range of digital marketing services help optimize your website, landing pages, advertising campaigns, and marketing strategies so you can maximize your conversions and product sales.
We don’t know how to get ahead of our biggest competitors
You’ll need to stay ahead of your biggest competitors if you want to sell more products and grow market share. The team at WebFX can conduct in-depth competitor research to identify and implement strategies that help you stay one step ahead of the market.
Our marketing efforts aren’t providing a high return
It’s critical your marketing efforts provide the highest return on investment (ROI) for your efforts to grow your manufacturing business. Our knowledgeable digital marketing specialists use data to ensure your marketing budget goes toward the channels that drive the most revenue.