How to Use Social Media for Well Drilling Companies

A solid marketing plan can help your well drilling company get in front of users, eventually converting them into customers to drive your profits. When you’re considering the kinds of marketing that align best with your company and its goals, social media should be at the top of your list. 

Continue reading to learn about the benefits of using social media and how you can incorporate it into your overall marketing strategy.

What is social media for well drilling companies?

Through social media marketing, you advertise your business and its services by posting ads and other content on social media. There are various social media platforms and equally as many ways to effectively market your company. A good social media strategy will involve having a presence on two or three sites and incorporating a few different approaches to posting content.

Benefits of social media marketing for well drilling companies

As of 2025, over 5 billion people worldwide use social media. While not all of them need your well drilling services, you still have an extensive pool of potential customers to cater to within social media. Beyond giving you access to such a vast audience, social media marketing can offer the following benefits:

• Create better connections with users: One of the most substantial benefits of social media is that it fosters direct connections to other users. When you interact with followers by replying to their comments and answering their questions, you build a relationship with them that humanizes your brand. Then, when they need your services, you’re top of mind and more likely to get the call.
• Generate greater brand awareness: It pays to ensure people know about your company. Using social media to advertise to users in your service area allows you to put your business’s name in front of them as a viable option for their well drilling needs. Ultimately, the more people who know your business exists, the greater your leads and conversions will likely be.
• Prompt interesting discussions: By participating in or prompting discussions about drilling trends and developments on social media, you can promote your business as you connect with other drilling experts. As a result, you can stay updated on the industry, build helpful connections with business owners, and serve as a resource for users.
• Increase trust and authority: These days, most people turn to the Internet for more information about companies before investing in their services, and whether a business has an active social media presence can influence a potential client’s choice. This presence helps you appear more legitimate compared to companies that may only exist online through their websites.

5 social media ideas for well drilling companies

As you look into using social media for your well drilling business, you may be curious about how to get started. There are numerous options for social media marketing, so the good news is you can take different steps to build a strategy that works best for your company. After some research and testing, you should have a social media approach that aligns with your business’s goals.

Here are a few ideas on how to use social media for well drilling companies:

1. Post about industry trends and articles

When you come across a new discussion point about drilling, why not post about it? Whether it’s to generate a discussion in the comments below the post or pass along information that might benefit your followers, talking about the latest developments in drilling can turn your profile into a resource. As a result, users will likely trust your business more and be more likely to keep tabs on your account.

2. Upload interesting visual content

Whether you decide Instagram, Twitter, or Facebook is best for your business, you should prioritize visual content just as much as text-based content. Most people respond positively to images and videos and might scroll past your posts if they don’t feature visual content. Depending on the type of post, you have plenty of options that will resonate with your followers.

For example, you could post:

• A short video, like an Instagram Reel, of what a normal day looks like on the job site.
• A photo series of your staff and contractors to highlight their accomplishments.
• An image of new machinery you’re using in the field.

3. Respond to customer inquiries

Did you know 67% of customers today use social media for customer service help? Often, waiting for a response on social media takes a shorter amount of time than alternatives like email or phone. 

Customers can tag the company in their post or message them directly, creating a straightforward communication path. By having a customer service agent monitor your accounts, you create another avenue for customers to get help and increase their satisfaction.

Also, responding to questions and complaints can help you position your company in a good light. For example, if someone leaves a poor review on Google, you can reply with an apology and a way for them to contact you to rectify the situation. Answering questions and complaints will make your company seem warm and helpful, which will certainly help drive business.

4. Advertise through paid ads

If you don’t already use paid advertising, consider incorporating it into your social media strategy. With paid social ads, you can directly target the users who are most likely to be interested in your services. These users don’t even have to follow you — your ads will be pushed onto their feeds as long as they’ve demonstrated an interest in topics related to your company or industry.

5. Share customer testimonials

Over the months, years, or decades you’ve been in business, you’ve likely collected several customer testimonials highlighting the advantages of choosing your company. Why not share them on social media? When users browse your social media pages, they’ll see various testaments to your great service, increasing the likelihood of them choosing you over your competitors.

A great way to share testimonials is by featuring them in eye-catching graphics. Create them with your brand voice in mind, such as using your typical logo, fonts, and colors, and users will instantly recognize them as yours. Feel free to repurpose your testimonial graphics over time as posts and stories across your pages.

Reap the benefits of social media with help from WebFX

No matter your experience with social media, it helps to have a group of experts on your side. With over 29 years in the digital marketing space and dozens of team members with technical industry knowledge, WebFX is the perfect company for well drilling businesses to partner with for their social media needs. Let us help you start gaining traction and converting leads!

Contact us online today or call us at 888-601-5359 to learn more about our social media marketing services and get started.

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