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5 best SEO companies for attorneys

It’s no secret that SEO can drive potential clients to your website when they’re looking for your services.

By optimizing your website, your pages can appear on the first page of relevant search results and searchers will likely click on them. That’s because 71% of clicks on Google search results go to the first page.

The best SEO company for lawyers can deliver such results and grow your practice. In this article, we’ve rounded up the best SEO companies for attorneys and provided tips on how to choose the right SEO agency for your practice.

These are real SEO results driven for a WebFX client.

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The 5 best SEO companies for lawyers

A successful SEO plan starts with choosing the right SEO company. Here are the best SEO companies for attorneys:

Best SEO Company for Lawyers Location Pricing Average Clutch Rating
WebFX Pennsylvania, USA Starts at $3,000 4.9 / 5
SmartSites New Jersey, USA Contact SmartSites 4.9 / 5
Intero Digital Colorado, USA Contact Intero Digital 4.9 / 5
Victorious California, USA Starts at $2999 per month 4.9 / 5 Illinois, USA Contact 4.8 / 5

1. WebFX

We added our full-service digital marketing agency to this list not just because it’s our company. A Google partner agency, we have delivered remarkable results for our customers and law firms:

  • $6 billion in revenue
  • 24 million qualified leads
  • 7.14 million qualified calls generated

When you team up with us, you get a dedicated project manager who will take the time to understand your law firm’s needs, niche, and SEO goals. We’ll then craft custom SEO strategies aligned with your budget and needs.

We value transparency, so we keep you up to date on your SEO projects and provide regular reports so you can track your investment. Our in-house platform, MarketingCloudFX, is powered by IBM Watson artificial intelligence (AI) and can monitor your firm’s campaign performance and metrics.

As a result, you can identify which strategies are driving qualified leads to your practice. Our clients have experienced a 12% increase in local leads on average, thanks to this technology.

Check out our customers’ testimonials to learn more about how we’ve helped them grow their law practice and businesses!

Hear What It’s Like to Work With WebFX!

Five gold stars

“Our account manager and the WebFX team have the tools, tips, and tricks to provide solid analysis and actionable updates and content to our website. They are studying our industry to ensure we are all on the same page and growing our audience.”

Law Firm

2. SmartSites

SmartSites is another SEO company for attorneys based in New Jersey. It offers scalable SEO services for law firms.

This Google Partner agency meticulously analyzes the different ranking factors to help you climb the search engine results pages (SERPs) for terms relevant to your law practice.

3. Intero Digital

Intero Digital is an SEO agency that can take your law practice to new heights by helping you rank for relevant search terms.
This Colorado-based SEO company has proprietary website crawling software, InteroBOT, which mimics how search engine crawlers work. This tool enables the team to “see” your site the way search engines see it. Thus, the team can strategize with the intel and make accurate forecasts.

4. Victorious

Victorious is another marketing agency that offers SEO services for attorneys. They offer a full suite of SEO services — from keyword research and competitive analysis to conversion optimization.

The California-based SEO agency for lawyers provides personalized plans for each client to address your unique needs.


Rankings is an SEO company for attorneys based in Illinois. Its SEO services promise to generate leads and new cases for your practice.

When you team up with Rankings, you also get an SEO strategy tailored to your law practice. This SEO company for lawyers provides monthly reports to communicate your campaigns’ results.

4 tips to help you find the best SEO company for your law firm

SEO is a great method to help lawyers reach more valuable traffic. If you don’t have the resources or knowledge to run an SEO campaign, you may want to rely on an SEO company to help you. Here are a few tips to help you find the best SEO company for your law firm.

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Tips to help you find the best SEO company for your law practice

  1. Check out their portfolio
  2. Look at their results
  3. Check out their team and company values
  4. Ask questions

Let’s go through each one:

1. Check out their portfolio

When you research SEO companies, look for a portfolio. A portfolio is a good indication of the work an SEO company does for their clients. It will give you insight into their process and their experience with SEO.

Man wearing Beats headphones focusing on work with promotional text about SEO services at WebFX.

As you investigate their portfolio, see if they have experience with law firms. If they do, you can get a sense of the results they drive for law firms. It can help you decide if that SEO company is best for your law firm.

If they don’t have experience with law firms, check out the rest of their portfolio. You may find that they have a diverse portfolio, which means they are willing to get to know your industry to help produce a successful SEO campaign. A portfolio tells you a lot about a company and the work they do.

2. Look at their results

Along with the portfolio, you’ll want to look for results. The best SEO company for lawyers will have a history of driving results for their clients. If you want to have a successful SEO campaign, you need to hire an SEO company that will help you be successful.

Some companies will include their results within portfolios, while others will have a separate results section. Check it out and see how they perform for their clients. How well do they boost organic traffic, leads, and conversions?

The results will give you an idea of the results you can expect from that company. If you like how it looks, that SEO company may be a good fit for your law firm.

3. Check out their team and company values

SEO is a process that takes time. It takes time to boost your website’s ranking and increase your organic traffic, so you’ll be partnering with an SEO company for some time. It is important that you fully investigate an SEO company first to make sure they fit well with your company.

First, you’ll want to check out their team. These are the people that will work on your SEO campaign and drive results. It’s important that you investigate the team and see what qualification they have.

You’ll want to look for certifications, coursework experience, and other accolades that show a team’s experience. A knowledgeable SEO company will help you drive better results for your law firm.

Next, look at their company values. Company values are a critical part of selecting an SEO company. You want to hire a company that shares similar values because it creates a better partnership.

As a law firm, you may value taking your time and doing in-depth research to find answers. It would be hard to work with an SEO company that rushes through things to produce it quickly. You would constantly be at odds with that company because you would not agree on how to produce your SEO campaign.

To see the best results with your SEO campaign, thoroughly investigate an SEO company first. This will help you figure out if they are the best SEO company for lawyers.

4. Ask questions

When you find an SEO company you think fits the bill, don’t be afraid to ask them questions. A qualified SEO company will address your questions or concerns as good as possible. They’ll be transparent and upfront with you about any concerns you voice.

So, what kinds of questions should you ask?

Here are a few examples of questions you can ask your SEO company:

  1. How will you drive results for my law firm?
  2. What is your experience with SEO?
  3. How do you handle problems or bumps in the road?
  4. How do you adapt to change?
  5. If an SEO plan isn’t successful, how do you go about fixing it?

These are some questions that will help you get more insight into an SEO company. It will help you see if they are flexible, honest, and willing to do their best for you. This is a great way to help you find the best SEO company for lawyers.

When you partner with WebFX, we’ll help you use the web to attract more potential clients to your law firm.

Independent research from Clutch has named WebFX the

top SEO company in the United States.

Clutch has personally interviewed more than 250 WebFX clients to discuss their experience partnering with us.

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WebFX is the best SEO company for lawyers

SEO is a great strategy to boost your law firm’s organic traffic and attract more potential clients. If you want to see success with your campaign, you need to hire the right SEO company such as WebFX.

We have over 28 years of experience creating custom SEO campaigns that have driven over $6 billion in sales and 24 million leads for our clients. Our team of 500+ experts is excited to deliver the same results for your law firm.


Want to speak with an expert? Call us at 888-601-5359

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If you’re ready to rank in SERPs and take on new cases related to your expertise, contact us online or call us at 888-601-5359 to speak with a strategist!

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  • Dedicated account manager backed by 500+ digital experts
  • Renowned for our communication and transparency

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Solving key challenges for lawyers

Our website isn’t driving enough traffic

Our expert SEO specialists, copywriters, and web designers will help you craft a website that makes your firm stand out online and drive consistent, qualified traffic.

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We’re not attracting new clients

Keep a steady flow of clients coming to your firm with expertly crafted digital marketing strategies designed to provide an engaging, personalized experience for your audience that encourage them to become clients.

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We’re struggling to attract top legal talent

Expanding your legal team and growing your firm go hand-in-hand. If you need help attracting top legal talent to grow your team and boost your firm’s expertise, our recruitment marketing services can help.

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Our marketing efforts aren’t providing a high return

Ensure your marketing budget goes toward the strategies that will drive the highest ROI for your firm with our data-driven marketing solutions.

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