Web Design for Auctioneers: 6 Tips for a Better Website Design

Web design is a huge field, and it can be overwhelming to those unfamiliar with how to lay out a website. Web design is about making your site an accurate reflection of your business and your personality as an auctioneer. It should also be visually appealing, easy to read, and provide your site visitors with necessary information.

But that’s easier said than done.

If you’re an auctioneer looking to design your own website, there are a couple principles that you should know before you start. These ideas lay the groundwork for your future design work, and remembering them will help ensure you create a smart, effective, and streamlined website.

Check out this page to learn more, and give us a call at 888-601-5359 to speak with a strategist!

1. Keep the readers in mind

As with any successful website, auctioneer websites should be designed with the reader in mind. A reader-focused website will ensure the best experience for the user and — by extension — search engines. Here are a few tips to help you create and maintain a reader-friendly site:

1. Make your pages load quickly. Nothing annoys readers more than a site that’s slow to load. Plus, search engines use load time as a ranking factor now. You can make pages load by using efficient code, condensing images, limiting large files, and more.
2. Strategically place content. Intriguing content brings people to your site, and it helps keep them there too. Readers love a site that’s aesthetically pleasing and laid out well. Make content easy to read and add appropriate white space to take the strain off of your readers’ eyes.
3. Use simple navigation. Your website should be organized like a filing cabinet — your site is the cabinet, the next category down is the drawer, the next category is the folder, and the last is the page. You can use this navigation by creating an HTML sitemap for your website, and you can also use a breadcrumb at the top of every page to make it easy for users to click back to previous pages.
4. Add a search bar. If you add a search bar to your website, it makes it even easier for site visitors who are looking for something specific. And the easier your site is to use, the more people will use it.

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2. Convey the right message

It’s crucial to convey the right message about your auctioning services to potential customers. If you specialize in certain items, say so on your website. Tell people who you are and what you do right as they come to your website.

Most people visit auction websites for two reasons:

1. To learn more about what you’re auctioning
2. To find out when you hold the auctions

Provide those answers to your readers, and then supplement your site with additional information to keep them there longer. Using this to your advantage can help bring new customers to your auctions to move product.

3. Use an appropriate CTA

A call to action, or CTA, is a sentence, button, or link that encourages your readers to take action. By completing the action, like signing up for a newsletter, the visitor is more likely to become a recurring customer. Here are a few design tips for CTAs:

1. Make it stand out. Whether it’s a link or a button, it should stand out from everything else on the page. Consider using a different color and make it pop.
2. Keep it short. Use fewer than six words.
3. Start with a verb. Actionable words, like “call,” “contact,” “download,” and more, work best.

4. Incorporate social media

Your website and social media should work together to promote your brand online. It will encourage visitors to interact with your brand. Here are five ways to incorporate social media onto your website:

1. Allow users to log in to your site with social accounts
2. Use social share and follow buttons on your pages
3. Embed Instagram photos in your website
4. Add videos of events or customers

5. Remember SEO

Search engine optimization (SEO) is the term used to describe the different strategies you use to make your website show up on Google, Bing, and other engines. As you’re designing your website, remember to incorporate SEO from the very beginning.

The following design choices will all affect SEO:

1. H1 and H2 tags
2. Title tags
3. URLs
4. Internal and external links
5. Image and video alt tags

6. Go mobile

Creating a mobile-friendly website is an easy way to make sure your users have a positive experience online. Search engines also use mobile design as a ranking factor. Also called “responsive design,” you essentially need to make sure your website adjusts to the screens of smartphones, tablets, and other mobile devices right as customers click. That way, they can easily read what’s on your site.

Want to speak with an expert? Call us at 888-601-5359

WebFX is here to help

The WebFX web designers have won awards for their outstanding work for our clients. We know exactly what makes a great website, and we can make one that works for your business. With WebFX on your side, your site visitors will have a positive user experience that they’re sure to remember.

Contact us today to plan out the unique design for your auctioneer website.

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