PPC for Catering: 4 Tips To Earn More Clients
For your catering company to earn new clients, you must promote your services and advertise the food you offer to get people interested. With strategies like pay-per-click (PPC) advertising, you can put your catering services in front of people who need them most.
YEARS OF EXPERIENCE
From weddings to birthday parties to retirement celebrations, your catering company serves delicious food for all occasions. While recommendations from zealous clients can help you earn new ones, you need sound strategies that continually keep new clients coming.
That’s why PPC for catering is a great strategy to invest in for your business. With PPC, you can put your catering company before people looking to hire you to serve food at their next event.
On this page, we’ll provide you with the benefits of PPC for caterers and four tips for creating a successful campaign.
Traffic attracted through PPC advertising yields 50% more conversions than organic advertising.
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3 can’t-miss benefits of PPC for catering companies
Not sure if catering PPC is right for you? Here are three benefits of investing in PPC:
1. Catering PPC helps you reach more qualified leads
PPC for catering helps you earn more qualified leads that turn into clients.
If you run PPC ads on search engines, for example, you’ll target keywords related to your services. That means the people searching those keywords have a direct interest in what you offer.
Or, if you choose to run social media ads, you target people based on demographics and pertinent information to put your ads before people most likely to use your services.
Since catering PPC offers precise targeting, you put your ads before people who need a catering company. As a result, you earn more qualified leads that turn into clients for your company.
2. Catering PPC helps you get an edge over your competition
There are dozens of catering companies in your area fighting for new clients. How can you stand out from the crowd? With catering PPC of course!
Investing in PPC for catering companies enables you to get an edge over your competition. If your competitors aren’t using PPC, you have an advantage over them. You’ll target interested prospects and drive more traffic while they sit and wonder why they aren’t obtaining new leads.
If you want to get ahead of your competition, use PPC to help you earn more leads.
3. Catering PPC gives you control over your budget
When you invest in marketing strategies, you want control over how much you spend. With some marketing strategies, you must invest a specific amount to launch a campaign, which makes it tricky to fit into your budget.
With PPC, you have the benefit of controlling your spending. There is no minimum amount you must spend to launch a PPC campaign. While the amount you invest impacts your ad performance, there isn’t a threshold you must meet to launch your ad campaigns.
As a result, PPC for caterers gives you more control over your budget. You determine how much you want to spend on your ads, so you can do what works for your budget.
PPC for catering: 4 tips for serving up ads that convert
Ready to book more clients for your catering company? Here are four tips for doing catering PPC successfully:
1. Set goals for your catering PPC ads
Before you think about launching any PPC campaigns for caterers, you must set ad goals. Setting goals helps you know the purpose of your ad –– what do you ultimately want to achieve?
If you don’t have goals for your ads, you won’t know if they’re working effectively. You won’t know if the money you invest helps your catering business grow.
By setting ad goals, you have clear expectations of the results you want to drive. You can focus on:
- Increasing brand exposure
- Increasing form submission
- Increasing leads
- Increasing clients
Setting goals for your ad will ensure that, from inception to creation, you’re creating ads that will achieve your set goals.
2. Create benefit-focused ad copy
When creating a catering PPC campaign, highlight the benefits of choosing your catering company.
While it’s great to show your audience why you’re awesome, you also want to highlight why they should choose you. What do you offer them that they need?
Think about what benefits you offer to your clients. Do you offer a variety of foods to fit every occasion? Do your services include clean-up? Do you provide custom menu options or discounts for larger parties?
When you create your ad copy, focus on the benefits you offer to your audience. By highlighting those benefits in your ad copy, you’ll get more people to engage with your ads and take an interest in your catering services.
3. Test your ads
Whether you run social media ads or search engine ads, you must test your ads. No one creates the perfect ad the first time –– it may drive great results, but you can always improve your ads to drive even better results.
By testing your ads, you make small improvements that help you earn more from your paid promotions.
When testing your ads, look at elements like your:
When you test these elements, do it one at a time. If you try testing too many elements at once, you won’t get clear results and know what changes positively impact your ads. Testing a single element at a time will help you see clear positive or negative results.
If you want to improve your ads continually, you must test them to adjust and create even better ads.
4. Set your ad targeting to reach the right people
The last tip we’ll cover on PPC for caterers is setting your ad targeting. When you run catering PPC ads, you want to ensure you put your ads in front of people who want your services. Refining your targeting helps ensure your ads appear in the right place.
There are two types of targeting generally used for PPC ads:
- Keyword targeting: This targeting involves selecting keywords to target within your ads. Your ads then appear in searches for these terms. For example, if you target the word “italian catering company,” your ad will appear for searches for that term.
- Audience targeting: This targeting involves selecting demographics and key attributes of your audience. You then set those targeting parameters with your ad, so your ad appears before people who fit those attributes.
By setting your targeting, you’ll ensure the right people see your ads.
Need someone to cater to your PPC campaign?
When you’re busy preparing food and dazzling clients, you may not have time to build a PPC strategy. If you’re looking for someone to help you with PPC for catering, look no further than WebFX.
We have a team of over 500 PPC experts that know how to launch result-driving campaigns. In fact, we’ve driven over $6 billion in revenue and over 7.8 million in leads for our clients. You can feel confident we’ll drive results for your catering company, too.