Your website should increase excitement to encourage escape room visits. Statistics show that 89% of consumers shop with a competitor after a poor user experience. People who come to your website and don’t find what they’re looking for will likely turn to someone else. That’s where web design for escape room businesses can help.
A beautiful, easy-to-use website will draw in new customers and increase excitement for your escape room business. This page will help you get started with the following topics:
Read on to learn some top tips on escape room web design. Or, browse WebFX’s web design services to see how we can transform your website into a revenue powerhouse!
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What does web design for escape rooms involve?
Web design involves creating a beautiful and functional website. Web designers develop website page mockups, focusing on color, logos, and layout. After creating a website wireframe, a designer hands the design to a developer, who will turn an idea into a functioning site.
A website to showcase your escape room and attract more business may include pages for each escape room, your business’s address, and information about parties and group events. You’ll also need a page where users can easily book a time to visit your escape room:
People searching for a great team-building activity or a fun way to spend their weekend will learn everything they need to know to make their plans in one place.
4 tips for successful escape room web design
Whether you’re working with a web design agency or handling it on your own, understanding web design is half the battle. When you want to get started, consider these tips to guide your website design process:
1. Make your website easy to navigate
People love rooting around for clues and spending time on a puzzle in an escape room — thy don’t like doing the same on your website. Straightforward navigation allows users to learn about your services and book online within minutes.
Ensure an excellent user navigation experience by creating a top navigation bar that lays out your most vital pages. When you display your services, users will easily find what they need and book your services, rather than getting confused and visiting another website:
On your top navigation bar, you might have an “escape rooms” category. Users can click this tab to see an escape room list and even book their favorite room for an upcoming event. You might have another option labeled “locations” with your business address and a map.
Straightforward navigation will make your site easy to use, increasing your online visitors and convincing them to stay longer.
2. Establish your brand identity
Every escape room business has a unique personality. Yours might have a spooky mystery theme or a bright, colorful look. Whatever your character, showcase it online through website design.
You develop your business’s personality through branding. Branding establishes your escape room’s look and atmosphere, so people have a reason to choose your services over someone else’s. For example, a family with young children might prefer a lively escape room over a darker alternative.
Branding also helps you create a consistent audience experience. Your website’s homepage should have a similar feel to walking in your business’s front door, with the same colors and styles. Also, each page on your site should look cohesive to reflect your brand.
3. Use multimedia to show off your rooms
Your website should create excitement about booking a visit to your business. Build intrigue through interest-grabbing photos and videos, rather than stock photographs you found online or images that don’t represent your business.
To use images effectively on your website, consider these tips:
Use images with a purpose: It’s tempting to add an image to fill blank space. Instead, consider each photo’s benefits. Does it add intrigue to your escape rooms or compel users to book a visit?
Include photos of real people: Include images of people collaborating to solve a puzzle or celebrating a successful escape. A picture of people enjoying one of your escape rooms can persuade others to give it a try.
Illustrate concepts with images: If a website visitor has not done an escape room before, images show users how they work. You can use infographics and other images to help users feel prepared for their trip to your business.
Using images thoughtfully will increase your website’s value and draw in more interested visitors. And if you need help capturing images and videos for your website, WebFX can help!
4. Use responsive design to open the door for mobile users
When you fail to optimize your website for mobile devices, you lock out 52.2% of website traffic. Over half your website visitors use a mobile device like a phone or tablet to find and navigate your site, so you need responsive website design to ensure a positive experience.
Responsive web design involves creating a website that adapts to any screen. On a computer, your pages will display horizontally. On mobile, website elements will shift to create a more vertical site that visitors view easily on a small, narrow screen.
Check your site’s mobile friendliness with a free tool like Google’s Mobile-Friendly Test. Type in your URL, and Google will tell you whether it displays well on mobile. Then, see how you can improve your website to give everyone the same experience, regardless of device.
Benefits of web design services for escape rooms
Website design services can transform your website into a wealth of information and tools for customers. If you’re unsure why you need web design for escape rooms, check out these web design benefits that come with an agency:
Make a positive first impression: A well-designed website gives visitors a positive image of your business. Your website can be the first (and only) interaction they have with your company, so you want to have one that converts!
Improve your search engine optimization (SEO) strategy: To succeed online, people need to be able to find your site. Good web design incorporates SEO to show Google and users that you are a reputable business, which boosts your rankings.
Keep up with competitors: Other escape room businesses dedicate time to improving their sites, so stay competitive by doing the same. Web design services from WebFX can help you maintain a website without adding any work for your team.
If you want to increase your revenue and help more people experience the fun of an escape room, web design is the ideal choice.
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WebFX: The leader of web design for escape rooms
At WebFX, we strive to help our clients gain new customers and increase profits. Through escape room web design, we showcase your unique rooms and encourage people to book with you immediately.
In the past five years, we have driven over $3 billion in revenue for our clients, and we’ll help your business succeed with expert website design services for your escape room.
Your website is the first impression users have of your business, so make it positive by creating a stunning and valuable site. Contact us online or call 888-601-5359 to see how we can revamp your site!