Top 3 Lead Generation Methods for Janitors

1. Use pay-per-click (PPC) advertising to obtain more qualified janitorial leads

Pay-per-click (PPC) advertising is one of the best lead generation methods available to your business. These paid advertisements appear at the top and bottom of the search results. PPC ads are valuable for helping your business earn qualified leads that are close to conversion.

PPC ads help you obtain leads that are ready to select a janitor. In fact, PPC leads are 50 percent more likely to convert than organic visitors. These are people that know they need janitorial services and just need to find the right company to fulfill their needs.

If you want to start effectively earning new leads through PPC, you must start by setting up your ad campaign. The first step is to choose the right keywords. Keywords trigger your ad to appear in relevant search results.

To find the right keywords for your ad, you must conduct keyword research. Keyword research will help you generate a list of keywords that will help you reach the right leads. There are numerous keyword research tools, like KeywordsFX and Keyword Tool, that you can use to reach relevant leads.

As you conduct keyword research, focus on long-tail keywords. These are keywords that contain three or more words. Long-tail keywords are crucial to your campaign because they help you drive more interested leads to your page.

Someone who searches “janitorial services in Harrisburg, PA,” will be more interested in your business than someone who searches “janitor.” Janitor is a generic term that doesn’t indicate a specific search intent. People could be looking for services, how to become a janitor, or janitor careers.

Once you find your relevant, long-tail keywords, you must bid for your ad’s placement. You’ll set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. Your maximum bid and quality score will determine your ad’s placement.

As soon as you have your placement, you will launch your advertising campaign.

If you’re looking for a lead generation method that helps you obtain more qualified janitorial leads, PPC is the answer. This method will help you obtain more interested leads for your janitorial business.

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2. Use content marketing to attract new janitorial leads

Content marketing is another great lead generation method. With this method, you share valuable information with your audience. Considering that people search for information every day, content marketing is extremely valuable for driving traffic to your page.

There are many forms of content marketing. These include blogs, videos, infographics, and ebooks. The important part is that you provide your audience with valuable information they seek.

If you want to have an effective content marketing campaign, it’s best to vary your content. You don’t want to publish the same type of content all the time. Even if your audience favors blogs, integrating some videos can bring a nice change of pace that keeps your audience interested.

When you create content, you want to focus on industry-related topics. While it can be tempting to write about non-industry related topics to garner more traffic, you won’t drive qualified leads to your page. You’ll drive traffic with people that aren’t looking to hire a janitorial company.

You can cover a variety of topics with your content marketing, too. In fact, varying your content will help you attract different types of leads that are looking for information. It will keep your content fresh and keep your audience interested.

When you create content, you must post frequently. Content marketing is the most effective when you constantly post information to engage your audience.

By investing in content marketing, you’ll encourage more people to check out your janitorial business. This will help you capture more valuable leads for your business.

If you need help setting up your content marketing plan, our team of over 200 experts will bring their knowledge and expertise to your campaign. Give us a call today at 888-601-5359 to speak with a strategist.

3. Email marketing

Email marketing is generally viewed as a lead nurturing method, but there are opportunities to earn new leads for your business. Email marketing allows you to connect directly with leads that are interested in your business.

When you use email marketing, you send them tailored content. It’s a great way to get leads to convert because they see information that interests them the most. Using email marketing allows you to tailor their experience to help them convert.

As for the lead generation side of email marketing, you can rely on your subscribers to help you earn new leads. You can create a referral program, which is a great way to get free cleaning job leads.

Referral email programs allow you to obtain new leads that are interested in hiring a janitorial business. When you create a referral program, you encourage your current subscribers to refer people to your business.

These programs offer an incentive. The incentive applies to the referrer and referee. It sweetens the deal and gets the referrer to make the referral, while the referee is offered a good deal to try out your services.

So, you may add a free cleaning session or discount on cleaning services to both parties. This entices both parties to participate.

With referral programs, you obtain more leads for your janitorial business. If the referee is enticed by your offer, it’s a new lead for your business. It’s very cost-effective, too, because you only pay the cost of sending the email to your subscribers.

Email marketing can help you grow your janitorial business by reaching new leads. Not only do you nurture your current leads towards conversion, but you’ll obtain more leads for your janitorial business.

Want to speak with an expert? Call us at 888-601-5359

WebFX will help you generate valuable leads for your janitorial business

If you want your business to continue to grow, you must earn more leads for your business. Lead generation methods will help you obtain valuable leads that are interested in hiring a janitorial company. At WebFX, we have over 28 years of experience creating lead generation campaigns.

We’re a full-service digital marketing company that specializes in lead generation. Our team of over 500 experts will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives the results you want.

If you’re looking for a company that knows how to drive valuable results, look no further than WebFX. In the past five years, we’ve driven over $6 billion in sales and over 24 million leads for our clients. We focus on helping our clients grow their business.

Don’t believe us? Just ask our clients! Check out our 1,100+ client testimonials that attest to the awesome work we do!

37% of marketers say that generating high-quality leads was one of their biggest challenges.

We want to decrease that percentage.

WebFX can help you generate high-quality leads with a customized marketing strategy.

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Earn more leads today

If you’re ready to start earning more valuable leads for your janitorial business, contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services.

We look forward to helping your business reach new heights!

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