Your audience’s first impression of your janitorial business comes from your website. The minute they see your website, they size you up and form an opinion about your business. If you want that opinion to be positive, you must invest in your website’s design.
On this page, we’ll provide janitors with five tips for creating effective websites. If you need help creating your dream website, call us today at 888-601-5359 or contact us online to speak with a strategist.
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1. Customize your website
When businesses build their websites, they often rely on pre-built templates. This is an easy way for companies that don’t have design experience to build websites. However, these templates often make it challenging to customize your site.
Custom websites drive better results than websites that use cookie-cutter templates. When you use a template, your janitorial website looks like hundreds of other websites. It doesn’t help you stand out from the crowd.
You want to have a website that is unique to your janitorial business. A customized design helps you stand out from competitors and boost brand awareness.
Brand awareness is crucial to your business because it leads to more conversions in the long run. When people recognize your brand, they choose your company over the competition because they are more familiar with your services. A customized design makes it easier for people to remember your business.
To start creating a customized design, you must choose your color scheme. Color schemes have a huge impact on brand familiarity. If you ask people to describe McDonald’s brand colors, most people can tell you they are red and yellow.
Color choice has a strong impact on your audience. Make sure you choose colors that best reflect your business. You’ll want to choose three to four colors and use them consistently across your marketing campaigns.
In addition, you’ll want to choose customized font styles, photo styles, and design elements. Each unique element you can add to your janitorial business’s website will make it more memorable for your audience.
This doesn’t, however, mean that you should clutter your site with these elements. It’s important to find a balance with these elements to prevent your business from adding too many unique elements. Only add these features where they will enhance your business’s image.
By creating a custom design, you’ll help your janitorial business obtain more traffic and valuable leads.
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“WebFX did amazing work creating a new website for us on a tight schedule. They have taken the time to learn about our business and give us ideas of how to make our digital marketing better. We still have work to do with WebFX but overall very pleased.”
2. Add visuals
No one wants to visit a website and see a wall of text. People are deterred and overwhelmed when they see a page full of text. When you add visual elements to your site, you make it easier for your audience to process the information on your page.
Visual elements add points of interest to your page. They immediately draw in your audience’s eye and gets them to engage. Visual elements also help you further illustrate the words on your page.
The three most common visual elements include photos, infographics, and videos.
Photos are the most commonly used elements on websites, and they easily add visual interest to your pages. You can add original images to your site (which is highly recommended) and some stock images, as long as they don’t look too “stocky.”
While infographics are less widely used on pages, they are powerful for illustrating more complex information and processes. Infographics help you highlight important information on your page. Whether it’s facts or figures, you can use infographics to draw visitors’ eyes to the information.
Videos are also very powerful for boosting engagement and sharing an abundance of information in a short period of time. As platforms like YouTube rise in popularity, videos become more vital elements of your website.
By adding visual elements to your site, you’ll keep leads engaged longer on your cleaning services website. It will help you earn more new leads for your janitorial business.
3. Integrate responsive design
Imagine trying to access the desktop version of your site on a mobile device. Everything on the screen would be small and force you to zoom in and out just to read the information. That doesn’t sound like a good user experience.
With responsive design, you don’t need to worry about your website being improperly formatted for various devices. Responsive design ensures that your website adapts to whatever device a user is using. Whether it’s a smartphone, tablet, or desktop computer, your audience will view the version of your website that fits the device they use.
Responsive design ensures a positive user experience. You want your audience to have a positive experience because it keeps them engaged on your site longer. Higher engagement means more leads — and ultimately more customers — for your janitorial business.
As you design your website, make sure you include responsive design in your plan. If you don’t know how to integrate it, our team of over 500 experts can help. Call us today at 888-601-5359 to speak with a strategist about creating your customized website with responsive design.
4. Add call to action (CTA) buttons
Call to action (CTA) buttons are also important for your cleaning website. Many users will visit your site and like what they see. However, without CTA buttons, they won’t know how to proceed.
CTA buttons can help guide them to the next step. When you’re designing your website, you want your CTA buttons to stand out from the rest of your design. This ensures that your audience can easily spot them and click to proceed to the next step.
When you have your design colors set, choose a color that will pop on the page. For instance, a yellow CTA button will pop against a dark blue background.
By adding CTA buttons to your site, you’ll help keep leads on your cleaning services pages longer and earn more conversions.
5. Test your site
Once you have the first version of your janitorial website set up and ready to publish, take time to test it. The first version of your website will never be the best version. It’s important that you test your website to put out the best version of your site.
You can conduct A/B testing to help you find the best elements for your site. When you conduct this type of testing, you must test one element at a time. If you test too many elements at once, your results will get muddled, and it will be difficult to identify what causes an uptick or decrease in your traffic.
You’ll want to test both small and large elements of your page. Something as simple as changing the color of a button or the size of font can have a huge impact on your site’s performance. Test these little elements to see how they impact your site.
By testing different elements on your cleaning services site, you’ll help put out the best version of your website.
Clean up your website with a design from WebFX
When you attract new leads to your site, you want to make a positive first impression with them. A new, updated website will catch your audience’s interest and get them to engage with your page. At WebFX, we have over 25 years of experience designing websites.
We’re a full-service digital marketing company that specializes in customized web design. We have a team of over 500 experts that will bring their knowledge and expertise to help you design your website. We know how to create unique websites that drive results.
Our team will help your business grow and obtain valuable results. In the past five years, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients. You can count on us to deliver a customized website that helps you obtain more leads and conversions.
Don’t believe us? Just ask our clients! Check out our 1090+ client testimonials that attest to the awesome work we do for them!
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We look forward to helping your business reach new heights!