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Did you know that 65 percent of all high-intent searches result in someone clicking on a pay-per-click (PPC) ad? This method of advertising is extremely valuable for driving interested leads to your private investigation business.

On this page, we’ll provide you with four benefits of using PPC advertising for your business. If you need help setting up your PPC campaign, call us today at 888-601-5359 or contact us online to speak with a strategist.

Let’s get started!

What is PPC?

Tagged with the word “ad” to indicate paid content, PPC ads appear at the top of the search results— above organic results.

To start using PPC, you must choose the keywords and phrases you want to trigger your ads. If you want to attract the right leads to your page, you must choose the right keywords.

Once you have your keywords selected, you’ll enter the bidding system. You must set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.

Your maximum bid and quality score will determine your ad’s placement. Quality score is determined by factors like ad relevancy and clickthrough rate (CTR). You want a high quality score because it will help you earn a better placement in the search results.

As soon as you launch your PPC campaign, you can start earning valuable leads for your private investigation business. This means that if you’re looking to quickly boost leads and revenue, PPC is a great option — and it can help you maintain a presence in search results while you establish organic rankings with SEO services.

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4 PPC benefits for private investigators

When you invest in PPC, you will reap numerous benefits. Here are four of the biggest benefits of PPC:

1. You control your campaign

When you run a PPC ad, you have complete control over your campaign. This makes it easier for you to attract appropriate leads for your private investigation business.

Google enables you to set the audience you want to target. You can target people based on demographics, socioeconomic status, hobbies, interests, and buying habits.

This means that your ads will appear in front of people who are interested in seeing them. You won’t waste money on presenting your ad to uninterested leads.

In addition, you choose what time of day to target them. If you know your audience is more likely to be online during the day, you can set your ad to run for a specific time frame during the day. This makes it easy for you to reach interested leads.

You also choose how long to run your campaign. Whether it’s for a week or a month, you set the duration that works for your private investigation firm. It makes PPC a very flexible option because you can control various aspects of your campaign.

2. You set your budget

PPC is one method where you can choose the amount you want to spend.

Whether it’s $300 or $3000, you choose the amount that’s right for your private investigation firm. It is important to note, however, that the amount you spend will affect your campaign’s success. You will see better results spending a higher amount, like $3000, over a lower amount, like $300.

When you set your budget, you’ll want to consider the cost-per-click (CPC). CPC is how much you pay each time someone clicks on your ad. It influences the amount you set for your campaign.

Let’s say you have a high CPC at $10 per click. If your budget is $300, you can only get 30 clicks.

With a budget of $3000, you can allow for 300 clicks. If your ad is very successful and obtains many clicks, Google will even lower your CPC to allow you to get even more clicks. This makes a huge difference for your private investigation company because it means you can obtain more leads!

3. You earn valuable leads

PPC is a great method for helping private investigators earn valuable leads. As we stated previously, people with high search intent are more likely to click on a PPC ad. These leads just need to find the right business for their needs.

These leads are highly interested in hiring a private investigator. You attract these leads because you focus on your target audience and choose the right keywords to help them find your ad.

PPC leads are more likely to convert, too. In fact, PPC visitors are 50 percent more likely to convert than organic visitors. With these ads, you’re attracting leads that will help your business grow.

4. You monitor your campaign results

When you invest money into digital marketing methods, you want to know that they are working. Some methods take time to show results. With PPC, you will see results from the moment you launch your campaign.

Your Google Ad’s dashboard will show you all the information you need to know about your campaign. You will see metrics like impressions, CTR, and conversion rate. This information helps you understand the scope of your campaign.

When you can monitor your campaign, you can see if it is effective. You will see where your campaign succeeds and where it falls short. It’s helpful for your business because it allows you to actively make changes to your campaign.

For example, let’s say you run a PPC ad and see that it’s getting tons of impressions. Your CTR is good, but your conversion rate drops off.

Upon looking at this situation, you may need improvement with your ad copy. You’re getting people to click on your ad, but you aren’t getting them to convert. There may be something in your ad copy, like text placement, call to action (CTA) placement, or the photo, that causes your audience to drop off.

When trying to improve your ad, you’ll always want to conduct an A/B test. An A/B test will help you determine which elements are effective for your campaign. It helps you create a better ad, which drives better results for your private investigation business.

Use our proprietary keyword research tool, KeywordsFX, to help you find high-quality keywords for content and PPC campaigns. Identify Top Keywords for Free arrow right

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WebFX is a top PPC advertising company

PPC is one of the best methods for helping your business obtain valuable leads that will convert. If you’re looking for the right company to run your PPC campaign, you can quit searching. WebFX is a full-service digital marketing company that specializes in PPC campaigns.

We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. When you partner with us, we’ll help you create a customized campaign that works for your private investigation business. With over 28 years of experience, you can count on us to create a campaign that helps your business grow.

If you’re looking for a business that knows how to drive results, look no further than WebFX. To date, we’ve driven over $10 billion in sales and over 24 million leads for our clients. We focus on creating custom campaigns that help your business grow.

Don’t believe us? Just ask our clients! Check out our 1,100+ client testimonials that attest to the great work we do for them!

Get started today

If you’re ready to start earning more valuable leads for your private investigation business through PPC advertisingcontact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!

Want to speak with an expert? Call us at 888-601-5359

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