Nonprofits need marketing just like any other company. It gets the word out about your newest initiatives, how people can help, and what they can expect from you.
To secure the donors — and funding — you need to succeed, you have to think creatively and beyond what’s conventional.
Social media offers nonprofits a plethora of benefits, mainly because it provides a simple, cost-effective way to market and advertise. Facebook, the giant of all social platforms, offers the perfect place to connect with more donors, sponsors, and brand advocates.
To learn more about how your nonprofit can advertise on social media, give us a call at 888-601-5359.
Want to create a custom social media strategy?Contact WebFX
Facebook ads allows you to create targeted advertisements that reach different demographics and accomplish your nonprofit’s goals.
Did you know that over 1.4 billion people use Facebook? And 900 million of them check Facebook every single day. With so many people using the same social network and checking it regularly, targeted ads are the perfect opportunity to reach new donors.
Facebook ads are especially beneficial for nonprofits. This is why:
Before we discuss tips for creating great Facebook ads for nonprofits, let’s first look at the different types of Facebook ads that are available. Here are the two formats available:
And here are the eight different types of ads you can choose from:
Now, let’s talk about the best ways to use Facebook ads for nonprofits.
Bill Craig WebFX President
Creating Facebook ads for nonprofits is a fairly straightforward process. But if you’re not familiar with the process, you should know some pointers before you get started.
Consider the following two tips if you’re ready to get started.
The visual component of your ad is the most important part. It catches the attention of Facebook users and encourages them to go to your website.
The image you choose for your ad should be visually appealing and compelling. Stay away from anything that isn’t compelling. Your nonprofit logo, for example, probably won’t be an effective visual. Instead, choose an image that will evoke emotion or portray something associated with your nonprofit’s mission.
In addition, ads can only be 20% text, so make every word count. Your language should be concise, and your message should be clear.
Give them a reason to click to your site with tight, action-oriented wording. Then, you’re giving people a reason to go to your site.
Your ad might look great, but if it doesn’t use the right call to action (CTA), it won’t work as well as it should.
Facebook has a lot of CTAs, such as “sign up,” “download,” and “learn more.” But the CTA you should consider adding to your Facebook advertisement is the “donate now” button.
This will give users a fast and simple way to donate to your cause. Although some Facebook users aren’t ready to donate and probably won’t be after coming across one of your ads, there’s a chance they will.
Plus, it might not be their first time encountering your nonprofit on Facebook. Maybe they’ve clicked one of your ads in the past, or recently liked your page. If they already know a bit about you and believe in your mission, there’s a better chance they will click the donate button.
And if you’d prefer not to use a “donate now” CTA, you can still use “learn more.” “Learn more” is the most effective CTA that Facebook offers.
At WebFX, we know Facebook advertising inside and out. Our social media marketing team has worked with Facebook closely and personally to make sure our clients get the results they want from their marketing strategies. With a combination of tried-and-true ideas and the initiative to try new things, we’ll help you get more customers from Facebook.
Contact us today to create your own Facebook marketing strategy!
Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888-601-5359 or contact us online today for a free evaluation.