SEO for Translators: 4 Tips for Doing Translator SEO
Boost your translation service visibility with SEO! Identify relevant keywords, create high-quality content, speed up site load time, and build a responsive website.
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insights from 149,000+ hours of professional services marketing experience
Are you looking for a new way to communicate your business’s offerings to new prospects?
With search engine optimization (SEO), you can put your business directly in front of people looking for translation services.
To get started with SEO for translators, follow these four best practices:
- Identify relevant key terms for your website
- Create high-quality content to drive traffic
- Speed up your site’s load time to deliver information fast
- Create a responsive website to deliver a positive user experience
Keep reading to learn more about these tips! And if you need help launching a successful SEO strategy that helps you grow online, contact us or call us today at 888-601-5359 to speak with a strategist about our SEO services!
SEO for translators: 4 tips to help you get started
Want to get started with SEO for translators? Check out these four tips to help you get started with your SEO!
Translator SEO tip #1: Identify relevant key terms for your website
When you start with SEO for translation and interpretation services, you must identify keywords for your website. Your keywords determine where your website appears in search results. If you want to appear in search results related to translation and interpretation, start by conducting keyword research.
Use a keyword research tool like KeywordsFX to help you identify relevant terms.
When you look at your list of terms, focus on the long-tail terms that contain three or more words, like “translators in Philadelphia.” Long-tail keywords are best for your website because they’re more specific, which means you drive more qualified traffic.
Once you identify relevant terms, integrate them into your site. You can incorporate your keywords into your:
- Title tag
- Meta description
- Header tag
- Body text
- Image alt text
By optimizing your pages for relevant keywords, you’ll drive qualified traffic to your site looking for translation services.
Translator SEO tip #2: Create high-quality content to drive traffic
If you want to know how to do SEO for translators, start by creating high-quality content. Content is a critical component of SEO — without content, you have nothing to rank in search results.
Creating content enables you to share your knowledge about translation and interpretation. It’s a great way to establish yourself as an authority in your field and build trust with your audience.
Content comes in numerous forms, including:
You can use a variety of content to appeal to different people in your audience. To help you stay on top of what content you create and when, use a content marketing calendar. A content marketing calendar enables you to plan when to create and publish content, which helps you stay organized.
When you create content, focus on topics related to your industry, like language localization or document translation. Keep your topics relevant to your business so that you can drive the most qualified traffic to your website.
Once you identify topics, check the search intent for your topic. Type your keyword or topic into Google and see what’s already ranking. This information will help you determine how to structure your content.
For example, if you search the topic “What does an interpreter do?” you’ll see the search results focus on pages that detail the work that interpreters do. If you crafted a piece of content on this topic, you would want to structure your content similarly.
When you create content that focuses on the search intent and is optimized for relevant keywords, you’ll drive more qualified traffic to your site.
Bonus tip: When you pick content topics, stick to evergreen content. Evergreen content is content that remains sustainable as time passes — it’s not sensationalized news, but rather something that’s relevant to your field over the years. This content will perform better for your business.
Translator SEO tip #3: Speed up your site’s load time to deliver information fast
Next on our list of SEO tips for translators is to speed up your site’s load time. Users don’t want to wait for your pages to load to learn about your translation services. People who visit your site expect it to load within two seconds.
To ensure your site loads quickly, you can check your site’s load time. Use a free page speed checker tool, like PageSpeed Insights, to see your site’s current load time.
By using a tool like PageSpeed Insights, you can get suggestions for improving your site’s load time, like:
- Reducing redirects
- Optimizing image file sizes
- Enable browser caching
- Host videos on an external platform
If you aren’t sure how to improve your site’s load time, consider investing in page speed services from a digital marketing company.
Translator SEO tip #4: Create a responsive website to deliver a positive user experience
Next on our list of SEO tips for translators is to integrate responsive design. When people search for your services, they’re using multiple devices to find information. So whether they’re using tablets, smartphones, or desktop computers, you want to ensure that visitors have a positive experience.
To ensure you deliver a good experience on mobile, integrate responsive design. Responsive design enables your site to adapt to whatever device your audience uses. Your website will scale to their device to ensure they have a positive experience.
When you design your site, you’ll also want to integrate mobile-friendly elements to ensure your site provides a positive experience for your audience. You can add elements like:
- Readable font
- A hamburger menu
- Thumb-friendly buttons
- Scale multimedia content
- Easy-to-access search bar
By adding these features to your site, you’ll ensure your audience has a great experience on every device.
Want to speak with an expert? Call us at 888-601-5359
Get started with SEO for translators today
SEO for translation and interpretation services is an excellent strategy for helping your business reach people who need your services. But if you find yourself feeling overwhelmed and unsure of how to launch a successful strategy, WebFX can help.
We have a team of over 500+ marketing experts that know how to craft SEO campaigns that drive results. In the past five years, we’ve driven over $6 billion in revenue and over 24 million leads. As a top-rated SEO company, you can rely on our expertise to help you launch an SEO campaign that works.
Ready to get more leads for your translation company? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services, PPC services, and beyond!
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