Generating leads is a crucial ingredient for business growth. Among 57% of marketers, engaging their audience to turn into a lead is their biggest challenge.
So how do you convince your workforce management company’s audience to become leads? Getting your audience to sign up as a lead takes a clever mix of marketing strategies.
If you want to get started with lead generation for workforce management companies, keep reading. This page will go through the following topics:
- Why is lead generation for workforce management companies important?
- 5 tips to generate leads for your workforce management company
Feel free to jump into any of the topics. You can also contact us online or call us at 888-601-5359 to speak with a strategist and learn more about our lead generation services for workforce management companies.
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Why is lead generation for workforce management companies important?
Lead generation is essential for business-to-business (B2B) firms, including workforce management companies. Here are three reasons that will convince you to start with your lead generation efforts:
1. Lead generation fuels your business growth
Your existing customers are excellent sources of referrals. If you want a steady source of leads to nurture, though, you need to attract more prospects. Generating leads can help you grow an audience interested in your workforce management company’s services.
2. Lead generation attracts qualified leads
Do you want to attract prospects who will likely purchase from you? Lead generation drives traffic from high-quality prospects or people suited to buy from your workforce management company. By attracting quality prospects, you are increasing your potential valuable customers!
3. Lead generation provides a seamless customer journey
Most B2B customers take time before deciding to purchase from a business. If they need more information before subscribing to your workforce management company, they might download a white paper or subscribe to your newsletter to learn more about your offerings.
With lead generation, you’re giving your prospects space and time to transition to becoming customers when they’re ready.
5 tips to generate leads for your workforce management company
Now that you know why lead generation for workforce management companies is essential, let’s answer the question, “How do you generate leads for staff management companies?”
Here are five strategies that can help you turn site visitors into leads:
- Make your brand discoverable through search engine optimization (SEO)
- Reach your target audience through pay-per-click advertising (PPC)
- Gain your audience’s trust and establish your authority through content marketing
- Reach out to your prospects through email marketing
- Connect with your target audience through social media marketing
Let’s go through each one!
1. Make your brand discoverable through SEO
Do you turn to search engines when looking for solutions or seeking answers? Chances are, you do. And so do your customers, who are looking for workforce management solutions for their businesses. After all, 74% of B2B clients conduct half of their research online before purchasing offline.
SEO is an inbound marketing strategy that helps your webpages rank high in search engine results page (SERPs) for keywords relevant to your workforce management company or services. By being prominent in SERPs, you help people find information about your business and the solutions you offer.
For example, let’s say your company provides workforce management services to industrial manufacturing companies. An effective SEO strategy can bring your website to top results when someone searches “workforce management companies for manufacturing.”
Generating leads with SEO is excellent because it brings people who searched for your business or offerings to your website. They’re likely interested in your workforce management services and may purchase in the future.
2. Reach your target audience through PPC
PPC is another excellent lead generation strategy for your workforce management company. A digital advertising method, PPC lets you place ads on prominent locations like SERPs, other websites, and social media sites. It charges advertisers each time someone clicks on their ad and becomes a lead.
Because PPC lets you bid on search keywords you want your ads to appear in, you’re reaching people interested in your services and likely to become customers in the future. Not getting as many clicks as you hoped? You’re still generating brand recognition for your workforce management company among people searching for terms related to your business.
Bonus Read: PPC for Workforce Management Companies
3. Gain your audience’s trust and establish your authority through content marketing
Did you know that content marketing generates three times more leads than traditional marketing? It makes sense for workforce management companies like you to employ content marketing to attract prospects and engage them to become leads.
Creating helpful content for your target audience shows that you’re an expert in workforce management. It fosters trust among your prospects because you demonstrate that you understand their pain points and offer solutions to their problems.
As a result, your prospects are likely to engage with your workforce management company and turn into a lead.
4. Reach out to your prospects through email marketing
A critical lead generation and nurturing tool, email marketing lets you consistently communicate with your prospects over time. The result? Email marketing delivers a return on investment (ROI) of up to 4400%.
Encourage your audience to sign up for your email newsletter. Provide useful information and exclusive offers to your subscribers so you remain top of mind among your audience.
Want to boost your email marketing strategy for your workforce management company? Use personalization in your email campaigns. Segment your email subscribers according to their stage in the buyer journey and send them personalized, helpful content or special offers.
5. Connect with your target audience through social media marketing
With 75% of B2B consumers turning to social media for research before making a purchase decision, workforce management companies must connect with prospects on social media to turn them into leads.
Which social media platforms do your customers frequently use? Identify these platforms, and focus your lead generation efforts on these social media sites.
With social media marketing, you share useful content, engage with your prospects through conversations, and build a community. Nurture these relationships, and you can turn your audience into leads.
Our digital marketing campaigns impact the metrics that improve your bottom line.See More Results
WebFX has driven the following results for clients:
In client revenue
Leads for our clients
Client phone calls
Generate leads for staff management with WebFX
Are you inspired to fuel your workforce management company’s growth with lead generation but unsure where to start? Consider teaming up with WebFX.
We’re a full-service digital marketing agency that has generated over 7.8 million leads generated for our customers. We’ll also be glad to deliver leads and results for your workforce management company.
Contact us online or call us at 888-601-5359 to speak with a strategist about our lead generation services!