Did you know that 50% of users visit a store within a single day of performing a local search? A robust local marketing strategy will help you drive local leads to your business that convert. With Google Local Services ads for real estate services, you'll generate more local leads looking to hire a real estate agent.
On this page, we'll provide you with necessary information about Google Local Services ads and five steps to getting started with setting up your ad. If you want to learn more about how Local Services ads will help your real estate business grow, contact us online or call us today at 888-601-5359 to speak with a skilled strategist about our Local Services plans.
If you’ve ever conducted a local search, you’ve seen Google Local Services ads at the top of the search results. These ads appear in a group of three in the search results, above pay-per-click (PPC) ads and search engine optimization (SEO) listings.
When you look at each listing, it contains the following information:
This basic profile provides your audience with valuable information about your business. If they like what they see in your initial listing, your audience can click on your ad to see more details.
On this page, users will see an overview of your business. They can see the services you offer, the areas you serve, and your license information. Users will also see Google reviews at the bottom of the page.
This listing provides your audience with relevant, necessary information about your business. The goal of your listing is to provide business information that entices your audience to call or send a message to your real estate company for more information.
However, if users want to see other real estate agents, they can click on the “more real estate agents” button and go to a page with more agents.
When they visit this page, they can filter agents based on the service they need and their zip code. For example, your audience can filter only to see buyer's agents or seller's agents. It makes it easy for your audience to find the right real estate pro.
Now that we've covered necessary information about Google Local Services ads for realtors let's look at a few common questions surrounding these ads.
Google restricts which industries can run Local Services ads. Some industries that can take advantage of Google LSAs include:
Since real estate agents fall on the list of qualified businesses, you can create Local Services ads for your company.
When you invest in a new marketing method, you likely want to know how much it will cost for your business. Google Local Services ads don’t have a set cost, which can make it tricky to budget for these ads.
These local ads operate on a cost per contact model. Unlike PPC ads, you don’t pay when someone clicks on your ad. Your real estate agency will only pay when someone contacts your company through your ad.
This cost per contact varies based on your location, job type, and type of lead. You may pay $6 per lead to $30 per lead. You won’t know precisely how much it costs until you start your ad campaign.
It’s important to note that, regardless of how much you pay for each lead, you will never pay over your budgeted amount. Even if you get leads after you use up your budget, Google will credit that money back to ensure you're never exceeding your monthly amount.
Google also only charges you for valid leads. These are leads that:
These are the only instances where Google will charge your real estate company. You won’t get charged for invalid leads or people that click on your ads.
As you learn more about Local Services ads for real estate agents, you'll see listings that have a Google Guarantee badge. So, what is this badge, and how can you get it for your real estate company?
The Google Guarantee badge is a green checkmark that appears in Google Local Services ads.
This badge serves as a signal of trust. It's a great way to get users to choose your real estate agency because they feel they can trust your business since Google backs you.
To obtain this badge, you must:
As long as you have all this information available and updated, you’ll get your Google Guarantee badge.
So, what happens when you get this badge?
The Google Guarantee badge serves as a safety net for clients. When they hire your real estate agency, they can get up to $2000 back if they don’t like the work you do for them.
Clients have 20 days to file a claim. You cannot have a claim against your real estate business for:
When you provide quality services for your clients, you don’t need to worry about people filing claims against your business. Instead, the badge will serve as a symbol of trust for your audience.
When you invest in Google Local Services ads, you’ll experience numerous benefits for your business. Let’s take a look at three benefits of using Google Local Services.
One of the most significant benefits of investing in Local Services ads is that you only pay for leads interested in your real estate agency. As stated previously, Google only charges you when someone contacts your business.
You don't pay if someone views your ad and obtains information from it. You're only paying for people that want to hire a realtor or get more information about your company. This process enables you to spend your budget more effectively and only pay for leads most interested in your business.
Since these ads appear at the top of the results, above PPC ads and organic results, when users conduct a local search and generate Local Services ads, they’ll see your business first.
If users see your business first, they’re more likely to choose your company over the competition. When people are ready to convert, they'll often choose the first listing they see — making local services ads a great way to drive leads to your business.
With Google Local Services ads, you build trust with your audience. Your Google Guarantee badge is a symbol of confidence that makes leads feel comfortable with choosing your business. They know that Google backs you, so they're more likely to choose your company.
This benefit is huge because it can help you win leads over your competitors. You’ll drive more relevant traffic for your business.
When you invest in Google Local Services ads, you’ll help your real estate company reach more local leads. It's an excellent strategy for obtaining more qualified leads that want to hire a realtor.
If you don’t have the time to build a Local Services ad campaign, our team at WebFX can help. We have a team of over 200 local marketing experts that will help you get your Local Services ads up and running.
Find out how WebFX can create an effective Internet marketing strategy for your website. Call 888.449.3239 or contact us online today for a free evaluation.