The rise of ridesharing services and 21st-century transportation innovations have pushed limo companies to advertise their services online. One of the key advertising methods is pay-per-click advertising (PPC).
The PPC method allows you to set your budget, target customers in your community, and reach users at the ideal time — when they’re searching for transportation-related services. The WebFX professionals will guide you through the basics of PPC campaigns and budgeting and give you steps to launching your first campaign.
Keep reading to find out more about PPC for limo companies. If you want more professional insights from WebFX, subscribe to Revenue Weekly, our newsletter, today.
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How does a PPC campaign work?
PPC is a popular method for digital marketers who want to target specific audiences through advertising. This method allows companies to bid for a slot at the top of the search engine results page (SERPs) before the organic search results. Unlike a traditional magazine or newspaper, the advertiser pays nothing until someone clicks on their ad.
PPC advertising is available on search engines, social media, third-party websites, and more. Google’s model is the most popular and tends to set the trends for the rest.
Every time someone searches on Google, an instant auction occurs where the search engine decides on PPC placement on the SERP based on each advertiser’s maximum bid and the quality of the ad.
How can a PPC campaign benefit my limo business?
A well-crafted PPC campaign is often about timing. In the case of a limo business, it’s critical to catch the consumer when they’re ready to book a car for a future event or need a limo as soon as possible. PPC ads can target particular requests like “limo Times Square NYC” and provide your site during the consumer’s moment of need.
PPC ads are also excellent for persuading customers to try your product at the right moment. For example, if a company searches for “wedding planning in Los Angeles California,” you could target them with a promotion for a discount on wedding or honeymoon packages.
4 steps to launching a winning PPC campaign for your limo company
Limo companies can reach their potential riders through proven PPC campaign strategies. It’s key to build a solid foundation and iterate on the set-up of a PPC campaign to find one that fits your business and resonates with your customers.
1. Lock in your budget and campaign type
The first step is to prep your PPC campaign. You can use Google Ads to create an educated estimate for your campaign. The Google Ads tool allows you to enter your maximum bid for PPC ads and estimate how much it will cost you to rank for specific keywords.
Then, you’ll need to decide on what type of ad campaign you want to launch. There are a vast number of possibilities, including:
- Search ads: These appear at the top of the SERP on platforms like Google and Bing.
- Ecommerce ads: Ecommerce ads appear on the Google Shopping platform to reach customers searching for products or ready to make a purchase.
- Instream ads: Instream ads are video commercials before the beginning of a YouTube video.
- Social ads: A social ad reaches users while they browse their profiles.
- Display ads: These ads use a network of third-party websites to reach customers as they browse the internet.
- Remarketing ads: A remarketing ad targets customers who have already visited your website to prompt them to take action.
3. Build effective landing pages
A landing page is where users land after clicking your PPC ad. You must capture the user’s attention and encourage them to complete a task quickly. Every landing page should have a means of contacting you or a method to become a customer right away.
You should also include a strong call-to-action (CTA), so your user can convert to a customer with as little navigation on the website as necessary.
3. Research your keywords
The next step is to use a tool like KeywordsFX to determine the average cost-per-click (CPC) and the competition for various keywords. For example, a limo company would target choices like “party limo.” Whatever you choose, you must gauge the difficulty of ranking for the keyword against your budget.
4. Perform an A/B test on your ads
The last step is to check your ads through A/B testing. An A/B test presents two similar ads to your customer with one key difference in each ad. Based on the performance of each ad, you can learn which of the variables better appeals to your target customer base.
Traffic attracted through PPC advertising yields 50% more conversions than organic advertising.
Are you leveraging PPC in your marketing efforts? Let’s get started.View the Guide
Ready to boost your performance online with a PPC ad campaign?
A well-planned PPC campaign will help you to target your limo company’s local audience as they search for keywords. If you’d like to skyrocket your brand’s exposure, the experts here at WebFX are here to help with PPC services.
WebFX is a full-service digital marketing firm that provides end-to-end digital marketing services across many industries. We have a staff of in-house PPC experts with experience transforming business advertising online through powerful PPC strategies.
We’ll help research keywords for limo companies and design high-quality landing pages and ads. Then, we’ll track the ad performance and tweak the ads to find the optimal design.