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Reaching new audiences who want something fun to do is an essential part of a recreational business marketing strategy. With so many people using social media to discover new activities, your presence on these platforms is critical in expanding your audience and generating more revenue for your company. 

On this page, we’re diving into all things social media for recreation companies to help you launch a campaign that increases your brand awareness and drives revenue.

Is social media for recreation companies here to stay?

We’re pretty confident that social media is here to stay. While individuals may lose interest in social media, and platforms and networks don’t last forever — a fond farewell to the days of Vine — social media still has a staying power that makes it a valuable digital marketing tool for many industries. 

In 2021, there were over 4.59 billion social media users worldwide. That number is staggering on its own, but it gets even more impressive when we consider that it is projected to reach almost 6 billion by 2027. As social media’s popularity continues to rise, the question becomes how to take advantage of it. 

It’s vital to accept that the landscape of social media is ever-changing. Your current strategy may not work in two years or even six months. You must be willing to adapt to the times and embrace the platforms that provide the most opportunities for your business. 

8 social media tips for recreation companies

Recreation companies help keep communities together by offering fun activities for families, friends, coworkers, and everyone in between. To introduce your services to more people, try out these eight social media marketing tips for recreation companies: 

  1. Answer questions and be interactive
  2. Show photos of your business or location
  3. Plug and promote special events
  4. Use related hashtags
  5. Host contests
  6. Promise special offers
  7. Use platform-specific features
  8. Make use of social media advertising services

1. Answer questions and be interactive

One of the most significant benefits of social media is how it helps you build relationships with current and potential customers. Take the time to listen to and interact with your audience to improve their experience with your company. 

You can answer questions users pose in comments or private direct messages and respond to both praises and concerns about your company or services. You can also use interactive features on various platforms — such as the Q&A feature on Instagram Stories — to boost engagement with followers. 

When you take the time to listen to your customers, you’ll create trust in your company, encouraging people to pay you a visit. 

2. Show photos of your business or location

When people look for activities to do with their family or friends, they often want to look at photos of their different options. For example, people planning to attend a movie theater matinee might compare pictures of the two theaters in their town to determine which one looks like it has comfier seats, better popcorn, bigger screens, and more candy options. 

Posting pictures of the inside of your business or your company’s location gives potential customers a sneak peek of what it will be like to visit. Posting photos works especially well on social media platforms that focus on visuals, like Instagram. 

3. Plug and promote special events

Hosting events is an excellent way to grow your business, and social media marketing can help with promotion. You can promote your event on your social media profiles, create a personalized hashtag for the event, or make new profiles centered around the event to generate interest and excitement. 

Ideas for promoting your events on social media include:

  • Sharing pictures from past events.
  • Interviewing previous attendees about their experience at the event.
  • Encouraging feedback after the event to improve for the next time.
  • Offering incentives for registration, like an early bird discount.

4. Use related hashtags

Hashtags help users find activities they’re interested in. You can create a hashtag specific to your brand and equip your posts with more general hashtags — like #MovieTheaterCleveland or #AtlantaAmusementParks — to reach people looking for new places to explore or ways to enjoy their weekends. 

When crafting your company-specific hashtag, try to keep it short and sweet but still unique so that it’s easy to remember and use. You can also create hashtags for special offers, events, contests, and more for some extra social media promotion. 

5. Host contests

Online social media contests can bring more people to your platforms and more traffic to your business. The possibilities are nearly endless — you could offer coupons, gift cards, a free birthday party or other small event, or one free ticket or pass — and how people enter the contest is totally up to you. You can have people enter when they:

  • Follow your social media accounts.
  • Repost the informational post on their social media profile or story. 
  • Like a certain number of posts on your page. 
  • Post a picture with a specific hashtag. 
  • Tag people in the comments of your post. 

After running your contest, be sure you know how to measure its success

6. Promise special offers

You can also grow your social media following by promising followers special offers or exclusive content. For example, you could give them first access to sales and share updates to your operations before they go live. This strategy makes your social media audience feel like they are part of an exclusive club and community. 

7. Use platform-specific features

Each social media site has unique features that differentiate it from the others. For example, Facebook has Facebook Events, where businesses can advertise upcoming events and gather an RSVP list. Facebook users can share the event with their feeds and friends, garnering more interest and encouraging more people to sign up. 

Many sites also offer livestreaming capabilities, including Instagram, Facebook, YouTube, and TikTok. You can livestream during events to show off new features — like new movie theater seats — or to help your audiences get to know your staff better. 

Staying on top of each platform’s unique features ensures you’re making the most of your business’s social media presence. 

8. Make use of social media advertising services

Social media advertising can help you reach new leads. Purchasing ads on social media platforms may be especially beneficial if you’re targeting a Gen-Z or millennial audience — 50% of the former think social media is the most relevant ad channel. Social media advertising can have a significant impact on your business. Working with experts in creating social media campaigns is an excellent place to start. 

Growing your social presence with WebFX is a walk in the park.

“WebFX allows growing your social media platforms to be stress-free! They are knowledgeable and adapt to your company needs!”

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WebFX can help craft your recreation company’s social media marketing strategy

At WebFX, we have years of experience creating campaigns on social media that drive results and revenue. If you’re ready to start seeing the benefits of social media marketing for your recreational business, contact us online or call 888-601-5359!

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