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The customer journey is the path a customer takes through the purchasing process, from the moment they walk into your department store or first visit your website until they buy a product. It can be a long and complex process, with many opportunities for you to connect.

In this post, we’ll talk about how social media for department stores can help you build relationships with your customers along each step of their online journey with your business. Keep reading for social media tips  and subscribe to WebFX’s marketing newsletter, Revenue Weekly, for more marketing knowledge.

6 social media tips for department stores

Department stores have a long history of offering customers products and services of all kinds. Today, however, customers look for more convenient ways to shop. Retail stores can use social media marketing to help them keep up with the times and stay relevant in today’s retail landscape.

Here are six department store social media tips to help you build brand awareness and earn more sales:

  1. Adopt multiple platforms
  2. Integrate social media with your current campaigns
  3. Leverage feedback
  4. Pay attention to trends
  5. Promote user-generated content
  6. Add social shopping capabilities

1. Adopt multiple platforms

Social media is a great way to reach customers, and department stores are no exception. Since there’s no one-size-fits-all strategy, the best approach is targeting different customer segments and adopting multiple platforms like:

  • Facebook: Meta’s ad system allows you to target specific demographics and interests, which will help you reach potential customers who are most likely interested in your store’s products. This access is beneficial for new businesses without experience selling online and experienced stores working towards optimizing their campaigns.
  • Instagram: If you have a more established department store and want to keep customers engaged, Instagram takes the cake. Instagram allows you to share photos of new products or promotions your current customers might be interested in and offer them exclusive deals or discounts.
  • Pinterest: Consider platforms like Twitter or Pinterest if it makes sense for your store’s business model. Twitter is a great way to build your brand and connect with people in the moment. With Pinterest marketing, you can create a pinboard featuring photos of items you sell with links to pages where customers can purchase the items.

2. Integrate social media with your current campaigns

If you already have a marketing strategy, your social media strategy should integrate with the rest of your brand identity and other advertising campaigns.

Your social media strategy should be more than just a list of hashtags, keywords, and links. Establish clear goals and ask yourself these questions:

  • What do you want to accomplish with your social media efforts? Common goals include increasing website traffic, boosting brand awareness, generating buzz, and more.
  • How will you measure success? You can measure your social media marketing success through engagement rates, followers, clicks and reach.

Once you’ve laid out these goals, you can begin building a cohesive strategy. Consider how each platform fits into your overall framework. For example:

3. Leverage feedback

As a department store, you can use social media to get feedback from your customers and real-time insights into what people think and feel about your product offerings. Utilize this feedback to decide what products to carry and how to market them:

  1. Identifying patterns: Observe your feedback for common themes. Those are the areas you should focus on improving.
  2. Refining service and quality: Use feedback to improve customer service and the quality of your products. Once you know where potential weaknesses lie, you can address them.
  3. Adjusting marketing strategies: When running a department store, it’s easy to get caught up in the day-to-day. Take a step back and see how customers respond to your current efforts. If the feedback is positive, continue onward. If it’s negative, readjust to make progress.

4. Pay attention to trends

Trends are a great way to get your customers’ attention. You can explore 2023’s social media marketing trends to boost revenue from short-form video, niche content, and personalization to live shopping.

5. Promote user-generated content

Social media for department stores revolves around engaging with customers and potential customers. What better way to do that than using the content they create? User-generated content (UGC) is a fancy way of saying “content created by your audience,” and it lets you tap into the passion and creativity of your shoppers.

Why would you want to use UGC?

  1. You don’t have to pay for it. Your customers create this content independently, without you paying them or giving them incentive. 
  2. It’s authentic. Using UGC also allows you to use authentic content — content created by real people who use your product or service. Due to its genuine nature, customers will trust the information they receive from these sources and feel more connected with your brand.
  3. It builds genuine relationships: UGC is a great way to reach your audience more casually. Unlike advertising or other forms of promotion, it doesn’t come across as pushy or overbearing. Instead, it feels like an organic part of the user experience.
  4. You can encourage it on every platform: Customers can create user-generated content on every social media platform, including Facebook, Twitter, Instagram, and Pinterest. Use this content in emails, blog posts and comments, social media posts, and even physical advertising campaigns.

6. Add social shopping capabilities

The rise of social media means that online shoppers have more information at their fingertips than ever before, and the ability to interact with brands on a personal level has made them feel more connected. This access leads to an increase in customer loyalty, engagement and sales.

Social media allows your department store to bring customers into your business by making products available for purchase directly from your Instagram account or Facebook page. Social commerce integrations are fruitful for those trying to reach younger demographics.

Growing your social presence with WebFX is a walk in the park.

“WebFX allows growing your social media platforms to be stress-free! They are knowledgeable and adapt to your company needs!”

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Master social media for department stores with WebFX

At WebFX, we have a track record of success. We’ve worked with department stores and retailers of all sizes and have the experience and expertise to help you grow your business through the power of social media.

If you’re ready to catapult your social media marketing in the right direction, view our social media marketing plans or contact us online today!

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