Lead Generation for Pet Products: 3 Strategies to Use

Don’t have a lead generation strategy in place? Don’t worry — it’s not too late!

On this page, we’ll go over three pet product lead generation strategies you can use to help your business continuously drive new leads. Keep reading to learn more!

P.S. Need help building a pet product lead generation strategy that works? Our team of over 500+ marketing experts can help you craft a custom lead generation plan that works for you. Contact us online or call us today at 888-601-5359 to speak with a strategist about our Lead generation services!

Lead generation for pet products: 3 pet product lead generation strategies

Want to learn how to generate leads for pet products? Here are three strategies to help you get started!

1. Use pay-per-click ads to reach qualified leads in search results

First on our list of strategies for doing lead generation for pet shops is pay-per-click (PPC) advertising. PPC ads appear at the top of search engines like Google and are tagged with the word “ad.”

These ads help you reach qualified leads that conduct high-intent searches. When your business appears at the top of search results, it’s more likely to catch your audience’s attention and encourage a click.

To get started with PPC, you must bid on keywords. Keywords trigger your ad to appear in relevant search results, so you must bid on the right terms for your ad.

You can find relevant keywords by conducting keyword research with a tool like KeywordsFX. As you look for relevant keywords, focus on long-tail keywords, which contain three or more words. Long-tail keywords are best for your PPC ads because:

• Long-tail keywords help you reach more qualified leads because they have a specific search intent
• Long-tail keywords help you save money because there’s less competition, which means lower bid amounts

After identifying your keywords, you can work on optimizing your ads to help them perform better. Here are some PPC best practices to follow:

• Use ad extensions: Ad extensions enable you to provide your audience with more information that entices them to click. You can use multiple ad extensions in your ad, from price extensions to structured snippet extensions.

• Use a custom landing page: When you craft PPC ads, you want to keep your audience focused on the pet product you’re advertising. By creating a custom landing page, you prevent your audience from getting distracted and help them get all the information they need.
• Test your ads: The first version of your ad is rarely the best. By conducting testing, you can continually improve your ads to drive better results. Use A/B testing to test one element at a time and see how you can improve your PPC ads.

2. Use social media ads to reach new leads that haven’t discovered your business yet

If you want to know how to generate leads for pet products, try running social media ads. Social media advertising is an excellent strategy for helping your business earn new leads that haven’t discovered your business yet.

These social media ads appear in users’ newsfeeds and look like regular social media posts, aside from the “sponsored” label.

With social media advertising, you can target your audience more precisely. Social media ads enable you to target prospects that fit your business’s demographic. It’s a great way to obtain qualified leads interested in your pet products.

To start with social media advertising, you must choose your platform. You can advertise pet products on platforms like:

• Facebook
• Twitter
• Instagram
• Pinterest
• LinkedIn
• Snapchat
• YouTube

After determining what platforms you want to use, you can focus on creating your ad campaigns. To launch a successful social media advertising strategy, follow these best practices:

• Use high-quality visuals: Social media ads are visual, so you want to ensure images and graphics are high-quality. A grainy, stretched, or pixelated visual will deter people away because they won’t see your ad as trustworthy. Stick to clear and high-resolution videos and images.
• Create relevant ad copy: Your visuals are a vital component of your social media ads, but so is your ad copy. Your ad copy is critical for providing your audience with helpful information that ultimately gets them to convert. Make sure you provide information that’s relevant to the focus of your ad.
• Be aware of ad fatigue: If you want to get the most from your ad budget, you need to consider ad fatigue. When people see your ads too often and stop interacting with them, it’s time to refresh your ads and reignite their interest. Monitor your ad fatigue and swap your ads out as needed.

3. Use content marketing to capture leads interested in your industry

When you do lead generation for pet shops, include content marketing as part of your strategy. Content marketing involves creating content on topics in your industry to share with your audience.

Content marketing comes in numerous formats, including:

• Blogs
• Videos
• Infographics
• Ebooks
• Guides

When you create content, the goal is to share helpful information that your audience wants. You can help guide those people to your page by creating helpful and relevant content.

To use content marketing as an effective strategy for pet product lead generation, follow these best practices:

• Use multiple content formats: Creating multiple content formats enables you to appeal to different members of your audience — some people prefer reading blogs, while others like watching videos. Having diverse content will help keep your strategy fresh, too.
• Create content with substance: When you write about a topic related to your industry, don’t just skim the surface. People want content with substance, so make sure your content provides your audience with all the information they need about a topic. Not to mention, longform content seems to rank higher than short content — the average first-page result on Google is 1800 words.
• Publish content often: If you want your content strategy to be effective, you must publish content often. Creating content often enables you to drive people to your site and obtain new leads continuously. Use a content calendar to help you plan when to create content and publish content.

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