Skip to main content ↓

Are you a cloud service provider who’s looking to increase your revenue with pay-per-click (PPC) advertisements? Well, you’re in the right place!

PPC ads for cloud computing companies are one of the best ways to increase your brand awareness and boost your online visibility. That’s why we’ll discuss the basics of PPC for cloud companies on this page and answer some of your questions, such as:

If you’re ready to get started with PPC for cloud companies straight away, we can help!

At WebFX, our team of PPC experts has more than 28 years of experience creating custom PPC campaigns that have driven more than $10 billion in revenue for our clients. We can do the same for your cloud computing company.

Speak with one of our strategists today by calling 888-601-5359 or contact us online to learn more about how our industry-leading PPC services can boost revenue for your business.

What is PPC for cloud service providers?

PPC for cloud computing companies involves running digital advertisements that enable you to promote your brand on search engines. PPC ads display at the top of the search results, which means they can significantly boost your online visibility on search engines, like Google.

As the name suggests, you’ll only pay for your ad when a user clicks on it.

what is ppc for cloud computing companies

With PPC ads, you can create personalized marketing messages that target specific types of consumers. You can target consumers based on:

With PPC ads, it’s easy for your cloud company to boost your visibility online and attract more customers that turn into sales for your business.

Why is PPC for cloud computing companies important?

PPC ads can offer several benefits for your cloud computing company, including:

  • PPC ads boost brand awareness: PPC ads increase brand awareness because your ads appear at the top of search results where people can see them. In fact, PPC ads can boost your brand awareness by more than 80%.
  • PPC ads drive an impressive return on investment (ROI): You can earn $2 for every $1 spent on PPC ads. Plus, you can choose how much you want to spend on your ads, so you easily stay within your budget and still drive impressive results.
  • PPC ads increase sales: Users who click on ads are 50% more likely to make a purchase than users who click on organic search results. That means PPC ads can drive more sales for your cloud computing company.

Overall, with the right PPC strategy for your business, you can stand out from your competitors and expand your reach, enabling you to attract more new customers for your cloud computing company.

How to drive revenue with PPC for cloud service providers

Now that you know the basics of PPC for cloud companies, let’s dive into how you can start driving more revenue with PPC ads.

Here are four of the best PPC strategies for cloud computing companies:

1. Optimize your ad landing page

Your ad landing page is what users will see once they click on your PPC ad. That means your landing page is the key to grabbing users’ attention and keeping them on your website until they are ready to make a purchase.

Here are a few ways you can optimize your ad landing page to increase your conversions and sales:

Your landing page plays a crucial role in generating more sales for your business, so taking the time to optimize it to improve your conversion rate is essential for boosting your revenue.

2. Write compelling ad copy

The ad copy is an essential component of your landing page. Your ad copy should be compelling and engaging to keep users on your page and encourage them to purchase your products and services.

ad copy ppc for cloud computing companies

Here are a few of our favorite tips to help you write stellar ad copy:

  • Speak directly to consumers by using the word “you”
  • Write captivating and clear titles and headings
  • Use subheadings to guide readers throughout your page
  • Show off the benefits of your products and service

By speaking directly to users and describing how your products and services can benefit them, you can encourage more consumers to invest in your cloud computing software.

3. Conduct keyword research

Next on our list of best PPC strategies for cloud computing companies is to conduct keyword research. The key to any successful PPC campaign is to find the best keywords for your advertisements.

Since PPC ads work by bidding on keywords, you’ll want to ensure you choose the right words and phrases that will drive the best results for your cloud computing company.

By conducting keyword research, you can identify the terms and phrases your target audience is searching for online. Fortunately, there are plenty of keyword research tools, like KeywordsFX, to help.

Once you’ve identified the best keywords for your PPC campaign, you can create an optimal bidding strategy that will help your ads appear at the top of the search results each time your target audience searches for those terms.

4. Include ad extensions

Ad extensions are extra features that you can add to your PPC ad to boost your campaign’s click-through rate (CTR). Ad extensions can help you display more information about your cloud computing company, besides just your title tag, URL, and short meta description.

ad extensions ppc for cloud computing companies

These ad extensions are extremely beneficial for your PPC campaign. In fact, including an ad extension can increase your CTR by an average of 10-15%.

These extra features can include:

  • Phone numbers
  • Additional links to different pages on your website
  • Options for users to send messages directly to your business
  • Prices of your products and services
  • The address of your store location
  • And much more!

By including ad extensions, you can provide users with more information about your brand, products, and services and encourage them to click on your ad to find out even more.

Grow your cloud computing company with PPC services from WebFX

Are you ready to grow your business with PPC for cloud companies? WebFX can help!

At WebFX, our award-winning team of over 500+ PPC experts will work with you to create a personalized campaign that suits the needs of your business. Plus, we’ll continuously conduct an in-depth analysis of your biggest competitors to help you stand out from the crowd and earn even more customers.

Don’t let your competitors get ahead. Contact us online today or call 888-601-5359 to speak with one of our strategists and learn more about how our top-notch PPC services can drive revenue and sales for your cloud computing company.

We Drive Results for Cloud Computing Companies

  • 360+ tech industry experts
  • 24 million leads generated for clients

Get a Proposal

dots background

author image

background shape

Explore our technology case studies

Read our case studies for a more in-depth look at our results.



Decrease in cost per lead

Mikros Technologies


Increase in organic sessions

Net Friends


Increase in leads



Get a free proposal

Solving key challenges for cloud computing

Our website isn’t driving enough traffic

Struggling to bring prospective clients to your website? Our team can help you increase your rankings in search results, meeting your audience when they’re looking for your solutions, so you drive more web traffic, leads, and revenue.

Website icon.

We’re not selling our software or services

Launch data-driven marketing and advertising campaigns with your dedicated WebFX team that reach the people most likely to invest in your solutions. The result? You drive more revenue and help achieve your business’s biggest objectives.

Marketing icon with flame.

We’re struggling to attract new clients

Are you struggling to build your brand awareness and online visibility so more potential clients find you online? With our suite of digital marketing services, you’ll expand your reach and promote your solutions where your audience spends their time online.

Branch icon of a storefront.

We’re not retaining our clients

At WebFX, our marketing experts help you implement effective strategies and processes that help you deliver an amazing customer experience that builds brand loyalty and keeps your company at the forefront of clients’ minds instead of competitors.

Target icon with archery arrow hitting target.