Visiting your website is likely the first interaction a consumer will have with your cloud computing company. That’s why it’s essential to design a website that gives users the information they need and encourages them to become customers.
On this page, we’ll go over reasons why web design for cloud computing companies is essential. Plus, we’ll dive into our favorite revenue-driving web design tips to help you create a website that boosts sales for your business.
Did we mention that WebFX is a leading web design agency? Our award-winning web designers can help you create a stellar website that converts consumers into customers to increase revenue for your cloud computing company.
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Why is web design for cloud service providers essential?
So, why is web design for cloud services providers essential? There are several reasons why your website design is important, such as:
1. It sets the first impression
Did you know that 94% of first impressions relate to web design? That’s because when a user visits your website, it’s likely the first time they are interacting with your brand.
Your web design can help you make a positive impact on new visitors and keep them on your website instead of seeking a competitor.
2. It helps you stand out from the competition
3. It enables you to create a seamless customer journey
Your website design is crucial for ensuring consumers can easily find the information they are looking for, browse your products and services, and make purchases.
5 web design tips for cloud computing companies to drive sales and revenue
Now that you know why web design for cloud service providers is important, let’s discuss how you can design a website that boosts sales for your business.
Here are our top five revenue-driving web design ideas for cloud computing companies:
1. Implement responsive design
It’s easier than ever for users to research products and services and make purchases through mobile phones, computers, and tablets. Responsive design can ensure your website will display and function correctly on numerous devices.
2. Integrate visuals
Visual elements are an essential part of your website design. Visuals break up large blocks of text and grab users’ attention. Without visuals, your website visitors might lose interest and visit another site instead.
You can include several types of visuals throughout your website, including:
One of the best visual elements you can integrate into your website is videos. In fact, videos can improve your conversion rate by 86%. And if that’s not convincing enough, check out these statistics:
- Brand association increases by 139% after watching a video
- Users spend 88% more time on pages with videos
- 90% of users say that videos help them make a purchasing decision
By including plenty of visuals throughout your website, you can help keep users engaged longer.
3. Use eye-catching calls to action (CTAs)
Next on our list of web design tips for cloud computing companies is to use CTAs. CTAs help guide and encourage users to take an action on your website.
You can use CTAs to encourage users to:
Your CTA should be eye-catching, so it grabs users’ attention. For example, you can use a bright color that stands out, but still matches your color scheme, for your CTA button to encourage more clicks.
To drive the most conversions, your CTA should also be specific. Instead of using a generic “Click Here” phrase, you should opt for a phrase that tells the user exactly what you would like them to do.
Here are a few examples of specific CTA phrases you can include throughout your website:
- “Download your free guide”
- “Sign up for our newsletter”
- “Browse our products”
By using attention-grabbing CTAs on your website, you can help guide your visitors to take the next step, whether that’s reading your content or making a purchase.
4. Make sure your design reflects your cloud computing company
Because your website is likely the first interaction consumers will have with your cloud computing company, it’s essential to ensure your web design reflects your brand.
By creating a design that represents your business, you can help users recognize your company and boost your brand awareness in the process.
You’ll want to ensure you use your company colors and logos throughout your website to create a cohesive and consistent design. If you want to boost your brand recognition, your web design is the perfect way to do just that.
5. Focus on user experience
As we mentioned above, providing a great user experience is the key to generating more conversions and sales for your cloud computing company.
Here are a few ways you can ensure consumers have a positive experience on your website:
- Improve your page load speed to ensure your pages load quickly for users
- Create a simple navigation that’s easy for site visitors to use
- Ensure your links and buttons work correctly
- Make sure your checkout process functions properly
By focusing on these user experience elements, you can ensure your site visitors easily find the information they need and keep them on your website until they are ready to make a purchase.
Design a website that drives revenue with web design for cloud computing companies from WebFX
Are you ready to start driving more revenue with web design for cloud computing companies? WebFX can help!
At WebFX, our web design experts have driven over $3 billion in revenue and more than 7.8 million leads for our clients through our industry-leading web design services. We can do the same for your cloud computing company.